Set Up

APRIL 30, 2024

According to the 2023 Set up Marketing Relationship Survey, Word-of-mouth and Referrals consistently remain the most frequent methods Clients use to find new Agency Partners. This has been the case for the last five years of the Marketing Relationship Survey. What does this mean for Client-side marketers?

Marketing 59

Marketing Marketers Energy Food 59

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 93

Price Market Segmentation SEO Market Research 93

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Hubspot Marketing

FEBRUARY 27, 2023

And it certainly didn't seem like something that would completely transform how marketers work within the next few years. In fact, the generative AI market size accounted for over 7 billion USD in 2021, and it's projected to occupy more than 110 billion USD by 2023 — growing at a CAGR of 34.3%. Will AI Replace Marketers?

Transform 117

Transform Marketing Marketers SEO 117

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? With this plan, you’ll be able to track and measure the success of your marketing campaign.

Marketing Plan 62

Marketing Plan Key Performance Indicator Marketing Marketers 62

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Search Engine Land

APRIL 26, 2024

The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing? Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. There are many ways to do this.

Product 106

Product SEO Gen Z Transform 106

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 105

CRM Whitepaper Marketing Marketers 105

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Hubspot Marketing

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes. SWOT analysis. Content marketing strategies.

Price 110

Price CRM Place Marketing Strategy 110

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. The post Where to find marketing ideas to boost your performance appeared first on MarTech.

Shoppers 119

Shoppers B2C eCommerce Marketing 119

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Marketing 100

Marketing Marketers Copywriting Energy 100

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Market Trends 96

Market Trends Market Segmentation New Technology Price 96

Search Engine Land

OCTOBER 10, 2023

The findability model: A 4-phase framework Our findability approach is based on a 360-degree model, spanning analysis to operations. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Market share – splitting by digital and non-digital.

Key Performance Indicator 109

Key Performance Indicator Customer Journey Logistics User-Generated 109

OnPassive Marketing

APRIL 25, 2022

A healthy competitor analysis helps study competitors better, whether developing products or services, implementing marketing channels, and understanding customers. Herein you will know what competitive analysis is? What is competitive analysis? An effective competitive analysis enables creating loyal customers.

Manufacturing 64

Manufacturing Transform Food Price 64

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis? Clear data. Weaknesses.

Analytics 105

Analytics Social Media Marketing Branding Place 105

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. Free Brainstorming Tools HubSpot Campaign Assistant Source HubSpot Campaign Assistant is a free AI-powered brainstorming tool for marketing campaigns. This is where brainstorming tools come in.

Price 96

Price User-Generated Marketing Marketers 96

Litmus

JANUARY 7, 2022

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan.

Marketing Plan 72

Marketing Plan Content Marketing B2C Marketing 72

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Map out your competitors and be sure you haven’t missed any new players in the market. Get the daily newsletter search marketers rely on. Competitors: Are you still monitoring the right competitors? AI: Have you embraced it?

SEO 137

SEO PR Customer Journey Health 137

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. It’s called a SWOT analysis. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. What is a SWOT Analysis?

Advertising 138

Advertising Advertisers Price Product 138

Duct Tape Marketing

MARCH 5, 2022

Weekend Favs March 5 written by John Jantsch read more at Duct Tape Marketing. Lucidpress – The platform has a lot of relevant and creative templates for a variety of business purposes like SWOT analysis, business cards, Facebook ads, and more.

Marketing 84

Marketing Marketers 84

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 142

Marketing Marketers Analytics Influencer Marketing 142

Martech

DECEMBER 7, 2022

When was the last time you revisited your marketing strategy? No pre-pandemic marketing strategy is viable in today’s environment. Surprisingly, many marketing organizations don’t have a strategy — just a collection of disconnected tactics. It’s no surprise that marketers are struggling to get results and meet their goals.

Marketing Strategy 91

Marketing Strategy Marketing Marketers Customer 91

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

OnDemand CMO

MAY 18, 2023

This AI-powered tool can (with some programming expertise) integrate with Customer Relationship Management (CRM) systems and marketing software, streamlining the prospecting workflow. These aspects of marketing you need humans for. AI tools do not have judgment, real-life expertise, and experience.

CMO 78

CMO CRM Market Trends Communications 78

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Review Your Buyer Personas.

Marketing 140

Marketing Marketers Marketing Plan User-Generated 140

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources.

Transform 79

Transform Key Performance Indicator Analytics User-Generated 79

Hubspot Marketing

NOVEMBER 21, 2019

For example, their market analysis included a SWOT plan for the business. Investors and stakeholders need to have an idea of how your business will be new and unique for the market. Conduct a market analysis. For the market analysis, provide the operational climate of the industry you're in.

eCommerce 119

eCommerce Transform Shoppers Retail 119

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Structure this like a traditional SWOT analysis. Do your research (AKA a competitive analysis). But knowing where to start when creating a winning strategy can be daunting. Why you should have one.

Customer 77

Customer Customer Journey Retail Social Media Marketing 77

Marketing Insider Group

AUGUST 4, 2020

As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. These benefits extend to the management of marketing projects in a big way. Now, let’s delve deeper into how exactly each of these stages manifests in our daily marketing work. Plan-do-check-act in Agile Marketing.

Manufacturing 142

Manufacturing Marketing Marketers Transform 142

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Search Engine Land

OCTOBER 30, 2023

In theory, this creates a huge content marketing opportunity. This article outlines how we are primed to make such mistakes, ways Google has tackled this historically and how to safely integrate generative AI in your SEO and content marketing. I have sat in marketing meetings with AI consultants advising this very strategy.

SEO 123

SEO Communications Promotion Content Marketing 123

Search Engine Land

JULY 17, 2023

SEO goals aim to progress your SEO and support your broader marketing and business objectives. R elevant: Goals should map to higher-order business and marketing goals. Fortunately, this being marketing, there is a handy mnemonic to help us remember these critical factors in practical SEO goal setting: SMART goals.

SEO 98

SEO Digital Marketing Place Management 98