Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started. Moreover, 47.4%

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Digital Marketer

OCTOBER 25, 2022

Is TikTok good for business? This is one of the questions I have answered and will keep addressing because of the massive audience on the platform and the number of business owners trying to decide whether they need the platform or not. According to studies , TikTok is estimated to reach over 80 million users in the US in 2022.

Video Marketing 69

Video Marketing Analytics Place Promotion 69

Power Digital Marketing

DECEMBER 3, 2022

Yes, much like our friends and family, we’re talking about TikTok. . Since its unveiling, TikTok’s popularity has expanded to countries around the world, and it’s taking all demographics by storm. This is where it becomes increasingly important to consider a TikTok marketing strategy, for businesses large and small.

Gen Z 52

Gen Z User-Generated Social Media Marketing Thought Leadership 52

Search Engine Journal

NOVEMBER 29, 2021

Use these video marketing tips and step-by-step instructions to get your Google Business Profile video strategy off to a running start. The post Forget TikTok: Learn To Master Video For Google Business Profiles appeared first on Search Engine Journal.

Video Marketing 139

Video Marketing Marketing Marketers Content Marketing 139

Power Digital Marketing

JANUARY 18, 2023

TikTok users may find themselves scrolling for hours despite it feeling like minutes. How to time TikTok posts can be a devil of a detail for brands, given the high in-app competition and an often ruthless algorithm. There are several differences between Instagram vs. TikTok. The answer is a bit more complicated.

Analytics 40

Analytics Affiliate Marketing Digital Marketing Branding 40

Power Digital Marketing

DECEMBER 1, 2022

When produced and marketed correctly, the digestibility of this medium glues viewers to the screen. So, with the world’s two biggest video platforms vying for the attention of consumers, which one is better suited for businesses —TikTok or YouTube? The TikTok crowd. 22% of TikTok’s base is under the age of 18.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Digital Marketing 112

Digital Marketing Marketing Marketers Advertising 112

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Tip: You may also hire a TikTok expert or a freelancer on Fiverr. #1.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

NOVEMBER 15, 2023

Sales Fatigue Is on the Rise While advertising and sponsored content are nothing new on social media, users are feeling sold to more than ever, especially on TikTok. In September 2023, the platform rolled out its in-app shopping platform called TikTok Shop. Since its launch, TikTok Shop has been met with mixed reviews.

Non-Profit 137

Non-Profit User-Generated Law Entertainment 137

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.

Shipping 78

Shipping Logistics User-Generated Social Media Marketing 78

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Social Media Examiner

APRIL 16, 2024

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1:

Customer 99

Customer Social Media Marketing Marketing Marketers 99

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales. Why we care.

User-Generated 112

User-Generated Advertising Advertisers Promotion 112

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Buffer Marketing

APRIL 22, 2024

A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their businesses, at least in some part, through the Internet. For these folks, reaching scale means maximizing their book of business. For these folks, reaching scale means maximizing their book of business.

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. billion in 2023 to $3.09 billion by 2028. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement.

Transform 93

Transform Entertainment Fashion Education 93

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 107

eCommerce Marketing Marketers Influencer Marketing 107

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Promotion 118

Promotion Advertising Advertisers Price 118

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. million people.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app. The news comes after TikTok launched a dedicated “ photo mode ” for still images in-stream in 2022. Why we care.

Gen Z 116

Gen Z User-Generated eCommerce Influencer Marketing 116

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.

Entertainment 100

Entertainment Fashion Food Retail 100

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

Branding 136

Branding B2C Real Estate User-Generated 136

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Search Engine Land

MARCH 8, 2024

TikTok accused U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America. What TikTok is saying.

Gen Z 111

Gen Z Law Advertising Advertisers 111

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations.

Market Trends 125

Market Trends Gen Z Non-Profit User-Generated 125

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends. More businesses are exploring the platform.

B2C 118

B2C Gen Z Marketing Marketers 118

Hubspot Marketing

MARCH 4, 2024

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. But how do you get verified on TikTok? And from being an experienced marketer, of course.

Food 103

Food Entertainment Branding Marketing 103

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care. How it works. Definitely a step in the right direction.”

Analytics 109

Analytics Management Search Marketers Marketing 109

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114