Search Engine Land

FEBRUARY 9, 2023

Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

OCTOBER 11, 2023

The Early Years (1970s - 1990s) The Original Social Networks (2002-2007) The Microblogging Era The Visual and Mobile Era (2007 - Today) How Social Media Could Evolve Next What is the history of social media? 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

OnPassive Marketing

NOVEMBER 7, 2022

There are many ways to monetize a blog, and affiliate marketing is one of the most common methods. This article will give you a rundown of how these two schemes work together to make you money. What Is Affiliate Marketing? And it’s also a great way to build relationships with other businesses in your niche.

Affiliate Marketing 73

Affiliate Marketing Marketing Marketers Promotion 73

Buffer Marketing

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Fashion 131

Fashion Education Branding Promotion 131

Hubspot Marketing

JULY 12, 2023

Facebook is for communicating with people you already know and engaging in groups. Image Source : Spill With larger font and image-based posts, the app’s feed is more reminiscent of Tumblr than Twitter. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition.

Entertainment 87

Entertainment Place Communications Advertising 87

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Get it right, and watch your brand grow in a big way.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Buffer Marketing

MAY 4, 2022

A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Logistics 95

Logistics User-Generated Thought Leadership Education 95

Hubspot Marketing

OCTOBER 24, 2022

Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. How does it work? For instance, isn't it just a platform for teens? Specifically, teens who lip-sync ? Let's dive in. In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before.

Gen Z 91

Gen Z Shipping Millennials Energy 91

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I have an SEO Analyzer tool on my website because I understand how important this is.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Rock Content

AUGUST 24, 2020

Everyone needs a space on the web , either to publicize their personal ideas or to bring their Content Marketing strategy to life. We have already shown here how to create a blog, and, in this post, we will talk about the most used free blog platforms, their features, advantages, and disadvantages, and how to choose the best one.

User-Generated 75

User-Generated Inbound Marketing SEO Advertising 75

Digital Marketer

SEPTEMBER 18, 2022

Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. How are you earning backlinks for your website? How are you earning backlinks for your website? Create Content That Is Highly Shareworthy (Here’s How). Click here.

Education 85

Education eBook User-Generated Digital Marketing 85

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy. You’ll be amazed at how clear you’ll write, and how you’ll zero in on your voice.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

B2C 98

B2C Promotion Place Branding 98

Hubspot Marketing

AUGUST 21, 2023

In this guide, you'll get the best social media content calendar template and a step-by-step guide explaining how to use it. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance. Have you been on a time crunch to create social media content?

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. But with hundreds of newsletter platforms to choose from, it’s hard to know where to start.

Price 87

Price eCommerce User-Generated Affiliate Marketing 87

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news.

Branding 97

Branding Health Management Place 97

Duct Tape Marketing

APRIL 25, 2014

Creating a Strong Online Presence for Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy! . All businesses, no matter how small, should have a website.

Outbound Marketing 75

Outbound Marketing Finance Inbound Marketing Marketing 75

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media Marketing 63

Social Media Marketing Price User-Generated Analytics 63

Rock Content

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Management 83

Management Price User-Generated Analytics 83

Duct Tape Marketing

DECEMBER 5, 2013

3 Simple Tips to Increase Your Following on Pinterest written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Brian Jensen – Enjoy! photo credit: seo.com. Pinterest Group Boards.

B2C 76

B2C Social Media Marketing Management Branding 76

Scoop.it!

JUNE 8, 2023

In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy? Back in the golden days of the internet, when blogs and forums were about all that existed, and Tumblr ruled the waves.

Promotion 86

Promotion SEO User-Generated Energy 86

Adobe Experience Cloud Blog

DECEMBER 7, 2018

Sites like Reddit, Tumblr, Quora, and Pinterest offer plenty of opportunities for marketers savvy enough to spot it. True, these platforms are not as marketing friendly as the biggest sites, but that’s why they made this list. Check out these tips on which sites to target and how to make the most of each opportunity: 1.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hootsuite

SEPTEMBER 7, 2022

How do you make sure what you’re posting is interesting and relevant, if, for example, you’re followed by both skater boys and girls who say ‘see u l8r boi’ ? With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. How to set up a LinkedIn Showcase Page.

Analytics 99

Analytics Social Media Marketing Branding Management 99

Buffer Marketing

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. Some are so recent they’re not even at the beta testing stage yet.

User-Generated 142

User-Generated Thought Leadership Communications Branding 142

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

Market Research 109

Market Research Customer Marketing Marketers 109

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Let’s get started! Quick Takeaways. Image Source.

Inbound Marketing 114

Inbound Marketing SEO Content Marketing Communications 114

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I think it often helps brands who might need that little push into content marketing, to see what others are doing. Amazing B2B Branded Content Marketing Hubs.

Content Marketing 110

Content Marketing Branding Fashion Marketing 110

Unbounce

MAY 7, 2020

Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. Popup Design Pro Tips. The headline is the hero.

Energy 145

Energy User-Generated Advertising Advertisers 145

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Fashion 134

Fashion Marketing Marketers Analytics 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Content Marketing 134

Content Marketing SEO Whitepaper User-Generated 134

Hubspot Marketing

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - A. Social Media Terms - B.

User-Generated 142

User-Generated eBook Inbound Marketing Advertising 142

Sprout Social

SEPTEMBER 7, 2016

Your desired results may vary from brand recognition to community insights to the promotion of your products and services. So how do you create a winning strategy that will keep you organized and purposeful with your business? Use your analytics to figure out how you can better serve your audience, not just push out your message.

Analytics 101

Analytics Education Promotion Place 101

Duct Tape Marketing

AUGUST 16, 2012

Every so often I get asked if blogging still matters now that we have Tumblr, Facebook and Twitter. Google likes to keep the SEO community on its toes and every so often adjusts how it ranks sites often penalizing some practice it sees as an unnatural attempt to gain an advantage. Blogging builds your email list.

eBook 74

eBook Education SEO Branding 74

Neil Patel

DECEMBER 11, 2018

Well, the first thing you need to do is adjust how you think about SEO. So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment. So what do you do?

Shipping 112

Shipping SEO User-Generated Price 112