Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 139

Social Media Marketing Marketing Marketers B2C 139

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The only Twitter management tool you’ll ever need.

Real Estate 86

Real Estate Marketing Marketers Promotion 86

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. “Influencer marketing is hitting a dead end. ” Why influencer marketing is hitting a dead end Influence marketing has been around since the 1930s when the silent film Charlie Chaplin started appearing in ads for Cadbury’s and other brands.

Influencer Marketing 126

Influencer Marketing Entertainment Fashion Health 126

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Each video is approximately 2 minutes long, making it convenient to consume. Video 1: Creating Attention.

Video Marketing 100

Video Marketing Entertainment Education Advertising 100

Search Engine Land

JANUARY 24, 2023

And while Google defused this bomb, Bush remained in the top organic position for [miserable failure] on Yahoo and Microsoft Live and in second position at Ask. Google Buys Twitter Sentiment Analyzer fflick To Support “Contextual Discovery” 2011: The fflick service analyzed and organized comments about movies.

Search Marketers 131

Search Marketers SEO Marketing Marketers 131

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. The Marketing Companion podcast is among the top business podcasts in the world.

Content Marketing 132

Content Marketing Non-Profit Entertainment Marketing 132

Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head).

Millennials 123

Millennials Customer User-Generated Marketing 123

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Buffer Marketing

MARCH 7, 2024

Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. Katherine Boyarsky, founder and chief marketing officer of CXD Studio , a content marketing agency, says, “DoorDash for Merchants is a great example of a brand that has nailed repurposing on social media.

User-Generated 119

User-Generated Food Promotion Advertising 119

Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. Twitch Whether you're watching Keke Palmer start a family with The Sims, or enthralled by someone's live coverage of a cool event, it's clear that streamed content is here to stay.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 129

Video Marketing Marketing Marketers Promotion 129

Buffer Marketing

FEBRUARY 26, 2024

Timing can make or break many things: heating leftover pizza in the microwave, delivering a punchline for a joke, booking Era’s Tour concert tickets — and it’s no less important when it comes to the best time to post on Twitter.  Let’s take a closer look.  on Monday and 11 a.m.   Tweeting at 11 a.m.

Analytics 123

Analytics User-Generated Social Media Marketing Place 123

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

APRIL 5, 2024

One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 126

B2C SEO Transform Marketing 126

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Step 3: Tap Add Media at the bottom and select the photos and video clips you want to use in your Reel.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Promotion 142

Hubspot Marketing

OCTOBER 11, 2023

The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). And free, instant, and nearly perfect images, videos, campaign ideas — no problem.”

Non-Profit 80

Non-Profit Law Transform Marketing 80

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Social media is pervasive — it has become interwoven into our daily lives. Unlike Twitter, which is primarily text-based, Instagram is a primarily visual platform.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” These videos got a total of 23.2 Last year, 15.4

Transform 122

Transform Digital Marketing User-Generated Education 122

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon.

Content Marketing 115

Content Marketing Education Key Performance Indicator Marketing 115

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 128

Search Marketers SEO Marketing Marketers 128

Search Engine Land

MARCH 16, 2023

YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching 2011: Video watching was down on YouTube during February, but it still held a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Search Marketers 97

Search Marketers Marketing Marketers User-Generated 97

Hubspot Marketing

SEPTEMBER 28, 2022

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. Clicking on the hashtag helped me easily find other anime-related videos and content creators. How to Add Hashtags to a YouTube Video.

Fashion 117

Fashion Food Entertainment Education 117

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 117

Marketing Marketers User-Generated Promotion 117

Hubspot Marketing

MARCH 16, 2022

For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda.". Luckily, STL Ocarina’s confirmation email included a YouTube instructional video and links to online resources that will help him get started. Customer-Centric Marketing Examples.

Marketing Strategy 140

Marketing Strategy Customer Marketing Marketers 140

Search Engine Land

FEBRUARY 28, 2023

Microsoft Advertising extends Shopping campaigns to more markets 2022: The company also announced the global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import. of AdWords Editor was now available.

Search Marketers 99

Search Marketers User-Generated Marketing Marketers 99

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hubspot Marketing

DECEMBER 11, 2023

Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. X offers premium users many post formats and extended post and video lengths. While X offers more post formats and longer post and video lengths than Threads, many advantages are hidden behind its paywall.

Gen Z 115

Gen Z Branding Advertising Advertisers 115

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Embed Facebook Post or Video 1.

User-Generated 145

User-Generated Shoppers Customer Place 145

Hubspot Marketing

APRIL 19, 2022

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts.

Marketing 118

Marketing Marketers Entertainment Branding 118

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. In this article, you will discover everything you need about social media marketing for addiction treatment centers. This article will explore the benefits, challenges, and best practices of social media marketing for addiction treatment centers.

Social Media Marketing 110

Social Media Marketing Health User-Generated Marketing 110

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

Conversational Marketing 95

Conversational Marketing Health Transform Marketing 95

Spiralytics

MAY 30, 2024

These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. It’s not just a social hub but a dynamic marketing ecosystem.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Hubspot Marketing

JUNE 6, 2023

This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. What do experiential marketers do?

User-Generated 145

User-Generated Marketing Marketers Branding 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145