Hubspot Marketing

MARCH 31, 2023

Even better — you may just learn something new about marketing while you're at it. Remember, your visuals and text support your message. Some just give down-to-earth advice. But the best presentations represent all three. And if you're looking to get started making your own presentation, why not learn from the best of the best?

eBook 142

eBook Management Product Branding 142

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 126

Market Research Price Marketing Marketers 126

Search Engine Land

NOVEMBER 13, 2023

This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry. This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry.

SEO 117

SEO Transform Communications User-Generated 117

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. What is competitor mapping?

Price 106

Price Entertainment Social Media Marketing SEO 106

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

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User-Generated Analytics Customer Journey Marketing 145

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. How can TinyImage improve your digital marketing ROI?

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104

Hubspot Marketing

JANUARY 17, 2024

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. Contextualized Visuals An image does speak more than words. And it’s been proven that the human brain is wired to process visuals much faster than words.

Non-Profit 83

Non-Profit Transform Marketing Plan Communications 83

Orbit Media Studios

JANUARY 25, 2022

Visuals are a make-or-break factor for successful content marketing. Here’s some data that makes the case for strong blog images: Visuals improve social sharing. Visuals improve clarity. Visuals make content more memorable. We’ll cover the types of visuals, how to make them and where to put them.

SEO 116

SEO Content Marketing Promotion User-Generated 116

Search Engine Land

NOVEMBER 30, 2022

But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data. Step 1: Prepare the data. Get the daily newsletter search marketers rely on.

SEO 95

SEO Search Marketers Analytics Marketing 95

Neil Patel

AUGUST 9, 2021

Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in.

Analytics 127

Analytics User-Generated Customer Management 127

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Transform 132

Transform SEO User-Generated Whitepaper 132

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

JUNE 10, 2022

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories. Select your data set. The titles. The series.

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Hubspot Marketing

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is a screenshot of an analytics report HubSpot provides.

Analytics 138

Analytics Key Performance Indicator Price Marketing 138

Rock Content

AUGUST 10, 2023

Infographics created by clueless or inexperienced designers often have visualizations that don’t make sense. At Rock Content, we believe in using infographics wisely for the types of things they are good at. Ensure the most critical data and details stand out enough to catch their eye.

Education 94

Education Branding Place Content Marketing 94

Neil Patel

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio?

Transform 114

Transform Marketing Marketers Analytics 114

Hubspot Marketing

MARCH 24, 2022

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars. You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool.

Place 124

Place Marketing Marketers 124

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. That’s what sentiment analysis is all about.

Customer 106

Customer Transform Shipping User-Generated 106

Hubspot Marketing

SEPTEMBER 2, 2022

Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Types of Agile Metrics. Types of Agile Metrics. There are three main types of agile metrics, and we’ll outline them below.

Health 102

Health Product Communications Management 102

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. The entities are ordered by their salience score. are highly salient.” Google.oauth2.service_account

User-Generated 93

User-Generated Price SEO Place 93

Hubspot Marketing

APRIL 15, 2022

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. First, know that there are many ways to sort data in Google Sheets. But, don’t worry!

Place 93

Place Marketing Marketers 93

Search Engine Land

JUNE 21, 2023

Here are some use cases of AI in search marketing. Schema: Build webpages, SEO redirects, and structured data. Shopping graph and product search. Get the daily newsletter search marketers rely on. AI and machine learning (ML) now play a vital role in their core product offerings. Content creation using generative AI.

Transform 86

Transform User-Generated Customer Journey SEO 86

Hubspot Marketing

AUGUST 16, 2023

Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. A heat map with a custom color scale. A geographic heat map.

Logistics 74

Logistics Transform Manufacturing Food 74

Internet Marketing Ninjas

OCTOBER 12, 2022

Image Size and Type. Google also recommends: “the less, the better” Here are Google’s recommendations as to file types and compressors: Best used for. If you are running a website, there are most likely going to be plenty of images there. Free Images You *Can* Use. You Can Re-use. For Commercial Use? You Can Modify.

SEO 121

SEO Product Marketing Marketers 121

Hubspot Marketing

NOVEMBER 25, 2022

While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.

User-Generated 145

User-Generated Energy Health Branding 145

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. The result?

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Hubspot Marketing

OCTOBER 30, 2018

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. What is Google Data Studio?

Energy 144

Energy Analytics Customer Management 144

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. ” Read all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Hubspot Marketing

NOVEMBER 16, 2022

With thousands of Instagram marketing tools to choose from, how do you know which ones you need? The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. The Best Instagram Marketing Tools.

User-Generated 114

User-Generated Price Analytics Marketing 114

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Unbounce

APRIL 6, 2023

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content.

Product 81

Product Copywriting Price User-Generated 81

Search Engine Land

OCTOBER 27, 2023

Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. For accounts with a high volume of data (which may also coincide with higher budgets), it’s fairly common to see trends appear week over week. 10/1–10/12 vs. 9/1–9/12).

Management 120

Management Product Digital Marketing Search Marketers 120

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? I even double-checked this graph several times to ensure it was correct. If you’re interested in how I analyzed the data and which tools I used, you can check out the methodology below.)

SEO 98

SEO Analytics PR Search Marketers 98

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. If it isn’t, your business could be missing out on a LOT of revenue.

Food 87

Food User-Generated Management Product 87

Exposure Ninja

JUNE 7, 2022

Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. Google Analytics 4 is going to replace Universal Analytics (UA) in 2023, and is a new way of collecting and reporting on data. Google Analytics 4.

Analytics 98

Analytics User-Generated Management Place 98