Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. Optimizing titles and descriptions. Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. When featuring guests, always include their names in the episode title.

SEO 122

SEO PR Entertainment Health 122

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. Including meta descriptions, alt tags for images, and internal links to other relevant pages on your website is also pivotal.

Whitepaper 105

Whitepaper SEO eBook Place 105

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. Tip: Be sure your website is up-to-date when using this feature!” Why we care.

Marketing 124

Marketing Marketers Performance Marketing Advertising 124

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Use advanced search features to get insights into your competition, audience, and website.

Content Marketing 116

Content Marketing Marketing Marketers Market Research 116

Search Engine Land

APRIL 19, 2024

So often, you try to scrap the website content in a desperate attempt to reach title double figures. The more titles/descriptions used in an RSA, the more ad variations there are for Google’s algorithm to use. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

Shipping 126

Shipping User-Generated Advertising Advertisers 126

Hubspot Marketing

APRIL 26, 2022

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.

SEO 136

SEO Marketing Marketers Advertising 136

Rock Content

APRIL 10, 2024

Think about that as you work on your brand’s website. To turn that trickle into a steadily growing number of visitors is completely possible—as long as you use the right SEO strategy to get the link to your website in front of the right sets of eyes. Use keyword-rich headings, title tags, and meta descriptions.

SEO 98

SEO Copywriting Branding Product 98

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. They want customers to continue buying. How are you positioning your brand/product?

Marketing Strategy 129

Marketing Strategy Shoppers eCommerce Advertising 129

Search Engine Land

MARCH 14, 2024

Raptive, the company responsible for ad sales for titles such as Half Baked Harvest, MacRumors, and Stereogum, conducted two analyses to investigate the potential impact of SGE on search traffic: one in September 2023 and another last month. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Advertising 136

Advertising Advertisers Search Marketers Marketing 136

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 130

Transform Marketing Marketers User-Generated 130

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Track customer interactions like email clicks and website visits to map out their interests and engagement peaks.

Email Marketing 136

Email Marketing Transform Whitepaper Marketing 136

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 110

Whitepaper User-Generated eBook Health 110

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Transform 139

Transform SEO User-Generated Whitepaper 139

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Copywriting 115

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 130

Content Marketing User-Generated Marketing Marketers 130

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 130

Transform CMO Marketing Marketers 130

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 111

Transform Marketing Marketers User-Generated 111

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. For online conversions, you should follow the user interface (UI) instructions to copy and paste a code snippet into your website, similar to how you would instrument the UET tag snippet. Why we care. In the U.S.

Advertising 118

Advertising Advertisers Management Customer 118

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Dig deeper: Spreadsheets remain critical for marketers. However, just having a MAP isn’t enough.

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Customer 117

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? Quickplay’s Curator Assistant search capabilities can create storefront rails that contain titles more likely to engage consumers. WPP and Google Cloud integrated Google’s Gemini models with WPP Open, WPP’s intelligent marketing operating system. EXL and Quilt.AI

User-Generated 114

User-Generated Advertising Advertisers Digital Marketing 114

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice. They can be cultural.

Key Performance Indicator 117

Key Performance Indicator Copywriting Marketing Marketers 117

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 128

Marketing Marketers Thought Leadership Content Marketing 128

Exposure Ninja

MARCH 7, 2024

What is a Page Title? A Page Title is a short description of a webpage that appears in the browser window and in search results. They help searchers to decide whether to click on the website or not. They’re also known as Title tags, Meta titles and SEO titles. What Are Page Titles?

SEO 52

SEO Price eCommerce Management 52

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Customers.ai

FEBRUARY 2, 2024

Now, you might be thinking – LinkedIn lets you target by title and company, essentially giving you the individual you want to reach at a particular organization. Unless you are targeting a significant number of titles at large organizations, you can’t do it. With the Customers.ai THIS is how you know. Want to give it a shot?

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset.

Advertising 143

Advertising Advertisers Transform Analytics 143

Search Engine Land

SEPTEMBER 6, 2023

I am the first generative AI chatbot for search marketers. 7 By following these points, you can create an EEAT SEO-optimized Contact Us page that not only improves your website’s visibility but also enhances user experience and builds trust with your audience. Include their names, job titles, and companies (with permission).

SEO 139

SEO Law User-Generated Customer 139

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Still, without SEO, the website could be missing the traffic required to convert.

SEO 64

SEO Gen Z User-Generated Health 64

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 113

Video Marketing Marketing Marketers Promotion 113

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website.

Analytics 142

Analytics Marketing Marketers Customer Journey 142

SMA Marketing

SEPTEMBER 28, 2023

Growing up in the 90’s, marketing was completely different. In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements. While traditional channels are still speaking to audiences, digital marketing wins the day in our rapidly evolving digital landscape. What Is B2B Marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9%

Key Performance Indicator 93

Key Performance Indicator SEO Analytics Shipping 93

Search Engine Land

NOVEMBER 8, 2023

Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. One way to make sure your users don’t want to come back to your website is to frustrate them.

Analytics 118

Analytics Digital Marketing Price Marketing Strategy 118