Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing?

Email Marketing 109

Email Marketing Analytics Communications Branding 109

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! It can be fun to see what AI will do with a prompt— but it might not be helping your marketing. Are you tapping in?

Email Marketing 81

Email Marketing Food Marketing Marketers 81

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.

Email Marketing 80

Email Marketing Shoppers Health Marketing 80

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Will this change how marketers think about the platform? Your marketing is good.

Email Marketing 85

Email Marketing Shoppers Marketing Marketers 85

Businesses Grow

FEBRUARY 25, 2024

And if you can’t assure your customers of what’s real and what’s true, you’re cooked. Let me explain why marketing’s biggest challenge starts now, for us all. What kind of a marketing strategy is that? What kind of a marketing strategy is that? Is it real?

Education 52

Education eCommerce Place Branding 52

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Search in Pics: Indoor lifeguard tower, tractor & wall art 2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Vertical Response

MARCH 14, 2022

Considering these statistics, it’s no surprise that so many people are now using email marketing. However, for email marketers for yourself, you might be nervous about email security. After all, marketing emails can be easily targeted by cybercriminals because they know you’re looking for a way to make money from sales.

Email Marketing 57

Email Marketing Marketing Marketers Customer 57

Litmus

NOVEMBER 27, 2023

What are the new Gmail email deliverability rules? Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. How to comply with Google and Yahoo’s new email deliverability rules As an email marketer, your plate is full already. Is there any way to ensure your emails always land in the inbox?

PR 93

PR Email Marketing Communications Management 93

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. What is BIMI?

Email Marketing 129

Email Marketing Marketing Marketers Branding 129

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. What I love about this email. What to fix.

Customer loyalty 99

Customer loyalty Email Marketing Promotion Retail 99

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Email Marketing 109

Email Marketing Management Law Marketing 109

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. While I’m still wondering why Xfinity sent someone to my home, I began speculating about what potentially is happening here. Was this an elaborate phishing scam? In my case, this instantly threw red flags.

Price 91

Price Customer Branding Promotion 91

Rock Content

AUGUST 30, 2020

In this article, we discuss what DNS Hijacking is and how you, an Internet user, can protect your system from this kind of attack. See below: What is DNS Hijacking? What is the cybercriminals’ purpose? What is DNS Hijacking? DNS Hijacking is a form of DNS intrusion that occurs mainly through phishing attacks.

User-Generated 72

User-Generated Finance Advertising Advertisers 72

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. What Is Blockchain Technology? Credit card information, passwords, physical addresses, and more are exposed on the dark web, making people vulnerable to cyber crimes like: identify theft phishing schemes online harassment cyberstalking.

User-Generated 122

User-Generated New Technology Marketing Marketers 122

Martech

MARCH 6, 2024

So what are the requirements and how should you adapt and avoid harsh penalties? Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. The aim is to make inboxes safer and less cluttered.

Energy 104

Energy Non-Profit Real Estate Health 104

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Marketing 90

Marketing Marketers Email Marketing User-Generated 90

Adobe Experience Cloud Blog

APRIL 27, 2020

It’s not just about the health of your marketing strategy or your database! Replace what would have been your daily commute with a bit of exercise to ensure you’re awake and ready for the working day. Replace what would have been your daily commute with a bit of exercise to ensure you’re awake and ready for the working day.

Product 163

Product Health Thought Leadership eCommerce 163

Search Engine Land

FEBRUARY 6, 2023

So did this this new employee slip up and reveal what Google really thinks? Far more likely, he simply didn’t know what he was talking about. Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.

Search Marketers 83

Search Marketers SEO User-Generated Marketing 83

Customers.ai

FEBRUARY 20, 2024

It’s turning the concept on its head, offering new strategies to help marketers deal with new changes and reach the inbox. Let’s explore the transformation from basic deliverability tactics to cutting-edge, AI-enhanced strategies that are setting new benchmarks in email marketing success. Get 500 contacts for free !

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Neil Patel

JANUARY 22, 2021

What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a Facebook hack. What Do Hackers Do With Your Facebook Business Page? You may have spent years growing your following and building trust. How Often Do Facebook Hacks Occur?

User-Generated 145

User-Generated Management Promotion Customer 145

Search Engine Land

JANUARY 21, 2023

Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Short answer: no. billion for the quarter ended Dec.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Hubspot Marketing

FEBRUARY 26, 2024

What to do instead : Double-check the spelling of someone’s name before you hit send, and don’t make assumptions about gender. What to do instead : Set up one email signature for new emails and a shorter one for replies. What to do instead : Be personable and polite. To be fair, this isn’t anyone’s fault.

Communications 109

Communications Energy Place 109

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. What AI should not do. AI is keyed to pick up patterns but has no way to judge what it is picking up. “It Put the AI in charge?

Copywriting 109

Copywriting Digital Marketing Communications SEO 109

Set Up

JANUARY 24, 2023

What can marketers learn from the rise of QR codes? Since consumers are always on the go and want the option that is easiest to understand, scanning an image that links to exactly what one needs to know is extremely consumer friendly. Marketing Lesson: How are you prioritizing your consumer’s convenience in your offerings?

Direct Mail 59

Direct Mail Food New Technology Education 59

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing?

Email Marketing 85

Email Marketing Analytics Communications Management 85

Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. What is BIMI?

Email Marketing 79

Email Marketing Marketing Marketers Branding 79

Customers.ai

MARCH 13, 2024

It can be difficult to tell from the outside what features are important and which tools are actually most effective. Now that you know what matters, we can move on to the crucial question of the day: how do AddShoppers and Customers.ai You’re trying to add more contacts to your marketing funnels, right?

User-Generated 52

User-Generated Outbound Marketing Communications Customer Journey 52

Customers.ai

MARCH 13, 2024

It can be difficult to tell from the outside what features are important and which tools are actually most effective. Now that you know what matters, we can move on to the crucial question of the day: how do AddShoppers and Customers.ai You’re trying to add more contacts to your marketing funnels, right? stack up? Customers.ai

User-Generated 52

User-Generated Outbound Marketing Communications Customer 52

SmartBrief - Marketing

OCTOBER 9, 2023

The two most common questions marketers are asking are, “Is Threads going to survive?” and “What should I do with Threads in the meantime?” Additional concerns around shared credentials and account hijacking, as well as data privacy, compliance issues, phishing and related vulnerabilities are very real.

User-Generated 52

User-Generated CMO Digital Marketing Promotion 52

Litmus

MARCH 7, 2019

The typical email marketing campaign includes a lot of information. With so much data floating around a campaign, why would email marketers send even more? And, as more inbox providers move to support structured data, it’s one way that email marketers can drive higher engagement in their campaigns. What is structured data?

Email Marketing 75

Email Marketing Promotion Marketing Marketers 75

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. What factors affect email deliverability? Several factors affect an email marketing campaign’s likelihood of being successfully delivered. Links that look like phishing attempts. Send frequency . Using link shorteners.

Email Marketing 100

Email Marketing Health Communications Promotion 100

Litmus

JANUARY 8, 2021

Here’s what spam filters actually look at. When email marketing first took off in the 1970s and ‘80s, it was helpful to know which words to avoid so your email could escape the dreaded junk folder. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Tweet this ?.

eBook 110

eBook Analytics Email Marketing Marketing 110

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Branding 114

Branding Real Estate User-Generated Communications 114

Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? That’s what we plan to break down for you today. What you’ll learn in this article: The difference between delivery and deliverability. What spam filters look for. What do spam filters look for?

Law 88

Law Analytics Promotion SEO 88

Campaign Monitor

MARCH 23, 2022

Testing is critical to email marketing success. The goal of any marketer is to get the right message to the right person at the right time — but to do that, you first have to consider what might go wrong. These tools provide comprehensive testing capabilities for marketing teams of any size with any budget.

Email Marketing 88

Email Marketing Analytics Price Communications 88

Many Chat

MARCH 28, 2022

So what happens if you want to refer back to one for internal asset purposes, competitor research, sourcing user-generated content, or other legitimate reasons? With Chrome developer tools, you can filter for what you want to find. One of the most prominent features is Stories. Stories, however, only last 24 hours. iOS and Android.

User-Generated 96

User-Generated Place Branding Customer 96