Neil Patel

JANUARY 9, 2023

As a lawyer, what one marketing tactic would you say is the most likely to drive traffic to your website? Perhaps your social media presence also plays a role in your traffic building efforts. Link building is a marketing practice with the purpose of increasing backlinks to your website. The end goal?

Law 81

Law Real Estate SEO Place 81

Marketing Insider Group

SEPTEMBER 20, 2021

Luckily, there are a few essential techniques that can turn the weaknesses of online engagement into your greatest strengths. However, with these tips and tricks, you should be able to brave the digital medium with confidence and engage your members like never before. Personalize Communications. Demographics.

Communications 112

Communications Marketing Marketers Promotion 112

DIY Marketers

JUNE 29, 2021

Has your business stalled? If you’re frustrated and aren’t sure where to turn with your marketing efforts, it’s time to stop and do a SWOT analysis. You need a deeper dive into the internal factors and external factors that will actually move you forward and help you with your strategic planning.

Market Segmentation 73

Market Segmentation Finance Price Target Market 73

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? While this may differ in other organizations, what should remain the same is that healthy company culture that is continually cultivated and maintained.

Energy 98

Energy Advertising Advertisers Health 98

Hubspot Marketing

NOVEMBER 14, 2022

Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Let’s see what they have in common and what marketers can learn from them. 12 Incredible Answers to "What Is Your Greatest Weakness?" Eye-Catching Headlines.

Place 95

Place Marketing Marketers 95

Adobe Experience Cloud Blog

JANUARY 29, 2018

Now is the time of year people start thinking about what’s next in their careers. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there. Having the right marketing strategy, tools, and techniques are critical for succeeding in business.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Want to develop your eye for layout and presentation?

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. What are the advantages and disadvantages of using it?

Marketing 48

Marketing Marketers Promotion Thought Leadership 48

Rock Content

NOVEMBER 7, 2023

It also means effective targeted marketing. How do you learn how to market that experience? What is a customer experience audit? A customer experience (CX) audit is an opportunity to put yourself in your customer’s shoes. It’s an in-depth examination of a customer’s experience with your business.

Customer 52

Customer Customer Journey Key Performance Indicator Shoppers 52

Hubspot Marketing

JUNE 23, 2022

Try them at your next interview and see how the conversation shifts in your favor. This information can be hard to come by if your company isn't very communicative or transparent, so this is a good chance to get that information to use it to guide your decisions if you land the role. How It Helps You. How It Helps You.

Management 145

Management Shipping Communications Promotion 145

Hubspot Marketing

OCTOBER 15, 2018

As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?". Now, imagine you ask your candidate this -- "If you were a pizza delivery person, how would you benefit from scissors?".

Food 133

Food Analytics Education Place 133

Duct Tape Marketing

JANUARY 29, 2019

How to Incorporate Marketing Automation Into Your Existing Strategy written by John Jantsch read more at Duct Tape Marketing. When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. Fortunately, marketing automation tools can help you get all of that done.

Marketing 71

Marketing Marketers Communications CRM 71

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Define your audience. With experience, you can grow your equipment list. Promote it.

Entertainment 108

Entertainment B2C Energy Promotion 108

Marketing Insider Group

AUGUST 29, 2013

They asked me questions to understand who is the person behind the B2B Marketing Insider blog. The questions range from where I was born, to my favorite song, to what makes for great marketing and more. What was your first job? Who has been the biggest influence on your career? It was a rookie mistake.

CMO 80

CMO Marketing Marketers Management 80

Sprout Social

FEBRUARY 13, 2020

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life.

Promotion 109

Promotion Health Education Finance 109

Adobe Experience Cloud Blog

APRIL 15, 2016

Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. But this isn’t necessarily true.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Hubspot Marketing

FEBRUARY 27, 2019

We’ll review the first 10 things you should do when you begin your search, where you can find job listings of interest, how to prepare for an interview, and the ways in which you can accept a job offer. Depending on your specific situation, you may not need to walk through each of the following steps. Consider your personality.

Education 138

Education Management Communications Promotion 138

Duct Tape Marketing

JULY 8, 2013

Okay, maybe spy is a little strong but experience tells me that most small business don’t know much at all about what their greatest competitors are up to when it comes to marketing. You might also learn, as I’ve seen countless times, everyone in your industry is doing and saying basically the same thing.

Whitepaper 74

Whitepaper Inbound Marketing eBook SEO 74

Duct Tape Marketing

NOVEMBER 8, 2023

06:56] What role do you see speed playing in today’s market? [09:06] 09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] 15:10 What are the best strategies for fixing a poor customer experience? [15:10 19:52] What role will A.I.

Transform 76

Transform Customer Price Shipping 76

Duct Tape Marketing

JANUARY 6, 2016

The Hardest Part of Growing a Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Frank Pegram and Kevin Jordan. Business ownership is certainly not for the weak. My guests for this week’s episode of the Duct Tape Marketing Podcast are Frank Pegram and Kevin Jordan.

Management 42

Management Marketing Marketers 42

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

The US economy overall is still suffering from weak consumer demand that stubbornly persists following the Great Recession. Aim High and Think Big – Don’t limit your horizons as you envision your start up dreams. Why not set a goal of truly changing the world with your ideas and business ventures? percent nationwide).

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Duct Tape Marketing

JULY 3, 2013

Marketing podcast with Sally Hogshead. Value propositions are a sales and marketing staple. What about people though? I think they most certainly can and one of the keys to standing out in a competitive sales landscape is to discover, communicate and amplify your greatest strength as your individual value proposition.

Customer loyalty 65

Customer loyalty Education Communications Marketing Strategy 65

Businesses Grow

JUNE 16, 2023

America’s greatest writer in downtown Knoxville I was saddened by the passing of Cormac McCarthy , who holds a special place in my life for three reasons: He was my favorite author He grew up in my hometown of Knoxville, TN, and wrote about the city in his many of his books. His success seems improbable based on his early failures.

Marketing 145

Marketing Marketers Education Place 145

Marketing Insider Group

NOVEMBER 17, 2021

Luckily, there are a few essential techniques that can turn the weaknesses of online engagement into your greatest strengths. However, with these tips and tricks, you should be able to brave the digital medium with confidence and engage your members like never before. Personalize Communications. Demographics.

Communications 19

Communications Marketing Marketers Promotion 19

Duct Tape Marketing

SEPTEMBER 17, 2012

There’s a well-worn line of thought in entrepreneurial circles that suggests that if do what you love, the money will come. And then once you gain some true sense of passion, proficiency and purpose, you can finally start to labor at turning your work into a craft. So, what does intentional practice look like in your business?

Place 75

Place Customer Product Branding 75

Neil Patel

MAY 29, 2018

Connecting with your lead too early means they won’t be ready to buy. Instead, you need to qualify your leads yourself. It’s always important to connect with your leads to figure out where they’re at in the buying process. To help you qualify your sales prospects, here are 25 questions you should be asking.

Price 101

Price Product Customer Education 101

Duct Tape Marketing

APRIL 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

Marketing Plan 77

Marketing Plan Advertising Advertisers Email Marketing 77

Hootsuite

APRIL 11, 2023

A SWOT analysis is a long-proven method of analyzing where your brand stands and how you’re stacking up against the competition. A social media SWOT analysis takes a close look at the social media landscape for your niche. Start free 30-day trial What is a social media SWOT analysis? Weaknesses. Opportunities.

Analytics 105

Analytics Social Media Marketing Branding Place 105

Duct Tape Marketing

SEPTEMBER 6, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mike Michalowicz – Enjoy! What is interesting is that every swimmer that lost to Michael Phelps was trying to be the ER swimmer. What is ER?” The London Olympics were nothing short of amazing. Top athlete after top athlete trying to outdo each other.

Marketing Plan 61

Marketing Plan Marketing Marketers Customer 61

Hubspot Marketing

JUNE 23, 2022

To help you learn why self-awareness in leadership is integral to your company's success, we're going to explore the meaning of self-awareness, its benefits, and real-life examples of self-awareness from business leaders. What is self-awareness in leadership? Are your motives aligned with your company's goals?

Energy 128

Energy Education Management Promotion 128

Sprout Social

DECEMBER 21, 2023

What made you choose one product over another? So it pays for your brand and products to stand out against the competition. But what does make your offerings stand out? And how can you be “the only choice” against your competitors? And how can you be “the only choice” against your competitors?

Product 104

Product Price Target Market Food 104

Search Engine Land

FEBRUARY 27, 2024

Whoosh – top organic rankings from August ‘23: What do you notice? And you often can’t rank for the most commercial terms in your space without having a big site to begin with. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Notice a pattern here? And that’s the problem.

SEO 113

SEO Manufacturing B2C Place 113

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 119

Email Marketing Analytics B2C Energy 119

Search Engine Land

OCTOBER 18, 2023

Look at what is actually working vs. what anyone “tells” you should work. And what separates them from everyone else isn’t just a budget number on a spreadsheet. The biggest brands in your industry. And what do you notice? And what do you notice? That’s what you’re up against. Go look at the SERPs.

SEO 132

SEO Transform Logistics Management 132

Orbit Media Studios

AUGUST 29, 2023

By Andy Crestodina Marketers talk a lot about generative AI for copy and content. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. So you can upload your marketing analytics data from any source and ask it for visualizations and insights. Bad at Excel?

SEO 67

SEO Analytics Copywriting Marketing 67

Set Up

MARCH 12, 2024

Marketing lessons learned from a Basketball movie This blog was written by Amanda Thompson , the President of Set up. Her passion for people and storytelling makes marketing a logical fit, but Amanda also loves all things operations and streamlining work. I grew up to have a career in Marketing. Wow, what a year!

Transform 59

Transform Advertising Advertisers Fashion 59

Duct Tape Marketing

JANUARY 11, 2024

Unveiling Business Clarity: Strategies to Work Less and Achieve more written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC.

Transform 61

Transform Management Energy Marketing 61