Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. They can also share what others are concerned about.

Transform 75

Transform Finance User-Generated Communications 75

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. How else can you create a high-performing team? What are their previous work experiences?

Management 110

Management Marketing Marketers SEO 110

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. What are the signs of burnout? Reduced motivation and productivity. These statistics should be a motivator for organizational change. Get the daily newsletter search marketers rely on. Common causes of burnout How do you solve burnout and its negative impacts?

Search Marketers 105

Search Marketers Health Marketing Marketers 105

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Traditionally, marketing analysts have used data mining techniques on structured customer data to identify behavioral patterns and build predictive models. It’s time to move beyond these outdated tactics.

Market Research 118

Market Research Customer Marketing Marketers 118

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Losing a beneficial feature.

Email Marketing 117

Email Marketing Price eCommerce Customer Acquisition 117

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you getting the results you want? Are you safe using AI-generated content ? Are you being honest?

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers User-Generated 137

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. We are still that human that was at home in the morning and has many different motivational drivers. We are still that human that was at home in the morning and has many different motivational drivers.

B2C 103

B2C Customer Journey SEO Place 103

Martech

JANUARY 31, 2023

How do you build a high-performance marketing team? Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. Instead, you need to understand your team. And your team needs to feel that you understand them.

Marketing 107

Marketing Marketers Management Performance Marketing 107

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., You’re probably wondering, “What can I do now to grow my program?

Email Marketing 139

Email Marketing Marketing Marketers Law 139

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great?

Email Marketing 92

Email Marketing Law Marketing Marketers 92

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. We guarantee you’ll find at least one, and likely more, that can help you. We’re here to help.

Marketing Ethics 111

Marketing Ethics Transform Copywriting CMO 111

Chief Martec

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution.

CRM 109

CRM Marketing Marketers SEO 109

Vertical Response

APRIL 19, 2024

How can you elevate your work productivity starting today? For employees, incentives derived from improved productivity, such as pay hikes, bonuses, and benefits, act as pivotal motivators for career advancement. Clear goals and achievable frameworks for success can directly influence employee motivation and productivity.

Management 96

Management Product Health Transform 96

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. What to consider when choosing action words. Let’s get started!

Content Marketing 137

Content Marketing Transform Marketing Marketers 137

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

FEBRUARY 27, 2024

Finding out what truly matters It is essential to acknowledge the lingering anxieties from the pandemic; they’re reminders of what matters. But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Let’s be honest.

Marketing Strategy 110

Marketing Strategy Shipping Marketing Marketers 110

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. To leverage the power of Google Business reviews effectively, you need a strategy in place. Well, Google reviews can help you.

User-Generated 87

User-Generated Customer Food Place 87

Search Engine Land

MAY 3, 2024

But there is a real difference between working because you have to and working because you enjoy your work. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. It’s bizarre to me, no one would say anything if you were learning a language or going to the gym.” It seems crazy to me.”

Energy 99

Energy SEO Marketing Marketers 99

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. On the other side of the house, the output of those marketing efforts has to be sorted through like panning for gold.

Marketing 122

Marketing Marketers Management Place 122

Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? And you do have a category, regardless of its keyword volume.

New Markets 135

New Markets SEO Energy Inbound Marketing 135

SmartBrief - Marketing

MARCH 5, 2024

That’s because the customer service that employees provide forms part of what you sell. And guess what? This positive attitude is infectious — it builds a culture of excellence, which motivates employees to exceed expectations. So, what is the result of engaged employees? And the stats back this up.

Market Trends 95

Market Trends Customer SEO Product 95

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Personalized Marketing 137

Personalized Marketing Marketing Marketers Energy 137

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. Our thinking can get off track in thinking about, “How do I get what I want?”

Whitepaper 116

Whitepaper CMO Marketing Marketers 116

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. What exactly is behavioral science?

Finance 130

Finance Marketing Marketers B2C 130

Pam Didner

AUGUST 4, 2021

Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. If you’re in the process of building your marketing team, Inc. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process.

Marketing 120

Marketing Marketers Customer Journey Promotion 120

Search Engine Land

NOVEMBER 2, 2023

Now let’s focus on what many might argue is the most crucial of them all: achieving the goals we set. What is the most valuable meta-skill you can learn as an SEO? Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion?

SEO 108

SEO Promotion eCommerce Digital Marketing 108

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. Let’s take a look at why storytelling is so important and how you can elevate your brand with proper storytelling techniques.

Branding 88

Branding Marketing Marketers Communications 88

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 135

eCommerce Law Shipping Email Marketing 135

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed.

Analytics 108

Analytics Copywriting Communications Market Research 108

Martech

NOVEMBER 6, 2023

To achieve this, they must understand what motivates B2B buyers. They need to know your company follows through on what it says because their job may depend on it. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. Who are B2B customers? Confidence.

Customer 136

Customer B2C Transform Customer Journey 136

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. What pain points do you address? Are they even aware they have a problem?

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Neil Patel

DECEMBER 7, 2020

Does the word “pivot table” make you want to scream? You aren’t alone. But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. What is a Pivot Table, Anyway?

Marketing 136

Marketing Marketers Product Marketing Strategy 136

Sales Force: CMO

OCTOBER 18, 2023

You can’t sell something to someone you don’t know exists yet, and they can’t buy anything from a company they’ve never heard of. Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. Well, it’s now reality – and something marketers need to do.

Customer 86

Customer User-Generated Marketing Marketers 86

Martech

JUNE 1, 2022

Are you equally left- and right-brained? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You must be comfortable with technology and data platforms. What we offer: Competitive salary. Paid vacation.

Succession Management 116

Succession Management Management New Technology Marketing 116