Calvyn Lee Blog

NOVEMBER 22, 2023

WhatsApp has over 2.7 So why has WhatsApp struggled so much to monetize its immense popularity? A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat. In 2016, Facebook made WhatsApp free to use, dropping the previous $1 annual subscription fee.

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Buffer Marketing

MAY 23, 2024

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. It consolidates various functionalities into a single platform, designed to help businesses efficiently manage their Facebook, Instagram, and WhatsApp for Business accounts. 💡 Dive deeper into marketing on Facebook.

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Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

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Price eCommerce Marketing Marketers 52

Use Insider

MARCH 15, 2024

What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. Chatbots used in conversational marketing can either be powered by AI or not.

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Conversational Marketing Customer loyalty Marketing Marketers 52

Hootsuite

JANUARY 24, 2024

Have you ever misunderstood a WhatsApp emoji meaning? And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers. And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers.

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Use Insider

MAY 6, 2024

What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. What are the implications for marketers? How can marketers best navigate this change? It’s all about quality over quantity.

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Use Insider

FEBRUARY 19, 2024

Conversational messaging is a powerful tool that allows businesses to engage in real-time dialogues with customers on messaging platforms such as WhatsApp and SMS, unlike traditional forms of communication like email. For example, a retail business can use conversational messaging on WhatsApp to help customers browse and purchase products.

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SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

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Search Engine Land

SEPTEMBER 20, 2023

Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later date. Get the daily newsletter search marketers rely on. What is Meta Verified?

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Martech

OCTOBER 19, 2023

Marketing improvements Proactively reach out to your contacts on a personal one-to-one basis, if their preferred communication method is WhatsApp, by initiating WhatsApp conversations within contacts, tickets, companies and deals inside HubSpot (beta).

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Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. WhatsApp 1. This highlights potential regulatory challenges in the EU market. Twitter/X 1.

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Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. To set the stage, in 2009, social media marketing was just creeping into the mainstream. The 2009 marketing predictions … and my “grade!”

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Zumvu

MAY 9, 2022

You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store.

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Search Engine Land

NOVEMBER 9, 2023

The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales.

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Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Thanks to Insider’s Conversational CX, our conversions on WhatsApp are now significantly higher than any other channel.

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Many Chat

JANUARY 3, 2023

If you’ve ever wanted to try WhatsApp templates with Manychat, then consider this Black Friday campaign from La Repa de Sueños and TBS Marketing your starting point. WhatsApp is a popular option for businesses , boasting 2 billion users. What’s the WhatsApp API? WhatsApp API does have its differences. per contact.

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Buffer Marketing

APRIL 29, 2024

  As with other AI tools, there’s no shortage of artificial intelligence image generators in the market. Read on for guidelines about using AI art for social media and marketing.  I’m sure by the time this article is published, about 35 more will have just launched that I’ll need to test.

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Use Insider

MAY 10, 2024

The easiest way to come to grips with conversational marketing and commerce is with an example. Conversational commerce meets this expectation and also allows for instant and 24/7 availability with AI marketing automation and chatbots. Others are siloed to marketing use cases.

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Backlinko

MAY 22, 2024

The world of online marketing evolves quickly. In this article, you’ll find the seven best free online marketing classes currently available. These courses help you understand different aspects of digital marketing so you can start creating impactful campaigns right away. What’s the Best Free Online Marketing Course?

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Sachs Marketing Group

JANUARY 15, 2024

One such scam involves individuals falsely representing themselves as “Marberg Staffing” recruiters, claiming that Sachs Marketing Group is hiring people to post product reviews. They provide a link to a fraudulent Sachs Marketing Group website ([link] designed to steal personal information from unsuspecting victims.

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Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). billion times. Source: eMarketer.

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Use Insider

MAY 2, 2024

Once you have this 360-degree view, you can leverage that data for targeted marketing and to implement personalized recommendations and offers. Optimized marketing spend because tailored discounts are only sent to high-value segments. So, yes, we know a thing or two about profitable customer acquisition and retention strategies.

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Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Is your website optimized for increased sales?

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Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. WhatsApp integration for HubSpot. Approvals for marketing emails (beta).

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Hootsuite

MARCH 21, 2022

WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything —. Why use WhatsApp for customer service. Why use WhatsApp for customer service. And 175 million people message a business on WhatsApp every day.

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Use Insider

JANUARY 8, 2024

O que é o WhatsApp Flows? A Meta expandiu sua plataforma WhatsApp Business com o lançamento de um novo serviço: WhatsApp Flows. É a jornada completa do cliente com a marca no WhatsApp: a plataforma de mensagens mais popular do mundo. Imagine só. Ele está procurando um par para dar de presente ao seu parceiro.

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eCommerce Management Product Marketing 52

Hootsuite

MARCH 9, 2023

Meta designed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. This topic covers things like who your audience is, the customer journey, and how to set marketing goals. You’ll see tactics like communicating via WhatsApp and going live on platforms like Instagram and Facebook.

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Use Insider

DECEMBER 21, 2023

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. It’s the full end-to-end branded customer journey within WhatsApp: the world’s most popular messaging platform. You connect with a prospective customer on WhatsApp comparing winter boots.

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Branding User-Generated eCommerce Customer Journey 52

Many Chat

APRIL 13, 2022

WhatsApp is a great channel to directly engage with customers. Because there are no cellular services involved, WhatsApp is a reliable channel businesses can use to send delivery alerts and purchase confirmations as well as offer customer support worldwide. Use CRM applications with WhatsApp. Link to your website.

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CRM Transform Communications Retail 98

Many Chat

MAY 13, 2022

In late 2020, ManyChat announced it would be integrating with the WhatsApp platform, creating a new product known as WhatsApp Beta. The partnership aimed to help businesses cultivate meaningful relationships through chat marketing that were both personalized and comfortable. What is WhatsApp? WhatsApp for business.

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Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family in a different city. What is WhatsApp? It can be used for business, too.

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Many Chat

JUNE 17, 2022

With the ManyChat and WhatsApp partnership that launched earlier this year, we feel we owe it to our users to help you reap all the benefits it provides, including new tools and features. For more information about ManyChat’s WhatsApp Chat Marketing Automation , click the button below. What is WhatsApp status?

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Hootsuite

SEPTEMBER 23, 2022

Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp. Each social network or app requires different marketing tools and strategies to get noticed by customers. WhatsApp: 2 billion. While Facebook marketing is completely free, you could also opt to create and post Facebook ads. With over 1.4

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Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

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Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. Takeaways for Marketers. The question above is worth asking.

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