Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Want to engage your audience and translate your presence into business impact? Why do content marketing on LinkedIn?

Marketing Strategy

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy. Take it from GivingTuesday.

Social Media Marketing

Martech

JANUARY 23, 2025

What insights is your company missing because your teams dont fully understand the data they rely on? Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Why is this audience segment suddenly buying five times more toothpaste than the average customer?

Promotion

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time!

Marketing Strategy

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. So much of our lives are spent staring at screens that very few can say they dont consume digital content , whether they call it that or not. Table of Contents What is digital content?

Tentpole

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Writing for a new client can be intimidating, even for experienced writers, because you have to learn a new style guide, a new voice, and maybe even an entirely new target audience.

Logistics

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Instead, try predictive audiences. Contact or company lists.

Education

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. I dont know. Im not a car guy.

Transform

Hubspot Marketing

MARCH 26, 2025

Why is social media entrepreneurship so popular? Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. Why is social media entrepreneurship so popular? Theres a rise in influencer marketing. In the U.S.

Gen Z

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. And how do you know its working? Lets join other marketing experts and find out. In 1898, advertising pioneer Elias St.

Transform

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Why are AI agents useful in marketing? Expect to see more AI agents populating the marketing space soon.

Price

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Why is content gap analysis important? Why is content gap analysis important? Think about it.

Marketing Strategy

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. AI Tools for Productivity and Audience Growth My Top Picks 1. Why Flow Is Interesting We all type way too much. AI makes sure your messages dont sound like a robotic mess. Lets get into it.

Product

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. So, why are so many brands caught on their heels? The fears are justifiedit isnt just all in our heads.

User-Generated

Marketing Insider Group

MARCH 18, 2025

In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Marketing Strategy

Martech

MAY 6, 2025

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Until those fundamentals are addressed, even the most sophisticated solutions will fall short. And marketers spend more time cleaning data than acting on it. Which audiences shifted behavior? MMMs slow to a crawl.

Marketing

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Why arent my posts getting traction?

Social Media Marketing

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. percent of users.

Entertainment

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Target audience description. Marketing emails.

Transform

Customers.ai

DECEMBER 17, 2024

Most email and SMS flows are a hot mess of chaos and confusion. Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. So what should marketers be doing? Lets face it. The result?

Outbound Marketing

Hubspot Marketing

APRIL 30, 2025

I know the impact of ignoring buyers journey keywords all too well. I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. Awareness The buyer has identified a problem but doesnt fully understand it or doesnt know a solution exists. The problem?

SEO

Hubspot Marketing

APRIL 4, 2025

Then, Ill share some tips and tricks for becoming an AI champion on your marketing team. Here are the most common Ive heard. Then, I asked it to create two summaries: one for an executive-level audience and one for my team and our other stakeholders. People dont understand how AI works. Lets dive in.

Transform

Sprout Social

MARCH 14, 2025

Unlike a traditional QVC-style television broadcast, live social shopping allows brands and creators to engage directly with their audience. You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. During the event Its showtime!

Branding

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. There was nothing to hang my hat on, so to speak.

SEO

Hubspot Marketing

MAY 20, 2025

And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.

Thought Leadership

Hubspot Marketing

MAY 20, 2025

Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. With eight years of experience as a consultant, I know that each brands approach to inclusive marketing looks different, tailored to its audiences and its products. Lets dive in.

Marketing Strategy

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. You dont need to reinvent the wheel here you just need to merely grease it with some practical, proven email capture best practices. But dont stop there! Surprising?

Customer

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. But, you know its due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. Thats a ton of wasted marketing potential.

Place

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform

Martech

DECEMBER 19, 2024

Why does this happen? The psychology of decision-making: Why CTAs work (or fail) How people interact with CTAs depends on how their brains process decisions. Why too many choices lead to inaction Every decision requires mental effort and people have limited capacity to make them. Finally, memory influences whether someone acts.

Customer Journey

SmartBrief - Marketing

FEBRUARY 12, 2025

When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. But for B2B marketers, the key is turning those insights into conversions.

CRM

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Why is content scoring important? Content scoring is the process of measuring the success of your content marketing. Why is content scoring important? Let's get scoring! Guess what?

Analytics

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey