Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.

Transform 117

Transform Copywriting Market Trends Analytics 117

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. As the year goes on, more users and marketers will scramble to find alternatives.

Marketing 130

Marketing Marketers CMO CRM 130

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. This is why.

Shipping 106

Shipping User-Generated Advertising Advertisers 106

Search Engine Land

MAY 23, 2023

The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI here, AI there and AI everywhere in your Google Ads account. You’ll be able to edit the assets generated by AI before going live. Advertisers, have no fear!

User-Generated 99

User-Generated Marketing Marketers Advertising 99

Search Engine Land

JANUARY 8, 2024

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead.

Transform 127

Transform User-Generated SEO Analytics 127

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. AI-generated copy can be inaccurate.

Copywriting 130

Copywriting Law User-Generated Communications 130

Martech

FEBRUARY 8, 2023

I call my quandary existent-AI-lism. I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. Or as I like to call it, the day Skynet sent the Terminator. Here’s why.

Copywriting 111

Copywriting Automobile User-Generated Marketing 111

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Content Marketing 107

Content Marketing Transform User-Generated SEO 107

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Management 120

Management User-Generated Analytics SEO 120

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Creative teams are rapidly developing new skills in “prompt engineering.”

Transform 131

Transform Marketing Marketers Market Research 131

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper.

SEO 126

SEO User-Generated Gen Z Analytics 126

Search Engine Land

FEBRUARY 2, 2024

of people think AI content is equal to or better than human writing? With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? Did you know that 65.8% This is incredible, at least to me.

User-Generated 116

User-Generated Finance SEO Law 116

Orbit Media Studios

JANUARY 3, 2024

It was very weird and search results were bad. Today… Search engines are much better and SEO has evolved. It includes the step-by-step process for building search friendly content that goes beyond the primary target keyword. Target the topic, not just the keyphrase Google is a semantic search engine.

SEO 130

SEO Copywriting CMO Analytics 130

Search Engine Land

NOVEMBER 20, 2023

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. As more generative AI tools become available to marketers, choosing the right one can be challenging. “ACA should augment, not replace, your existing assets. Why we care. “Yep!

Marketing 114

Marketing Marketers Performance Marketing Advertising 114

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” Search is changing Search is always evolving.

SEO 142

SEO Communications Management Promotion 142

Jeff Bullas

MARCH 5, 2023

They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses. The software engineers. Why do you need AI content tools? Content marketing is a crucial aspect of every business in today’s digital world. This is where AI content tools come in. Not the miners.

Energy 196

Energy Content Marketing SEO Management 196

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. Heck, even the AI chatbots admit: “ChatGPT can make mistakes. What makes content helpful?

User-Generated 106

User-Generated Transform SEO New Technology 106

Search Engine Land

FEBRUARY 7, 2023

With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? Artificial intelligence has taken over the SEO industry in recent months. ChatGPT to the rescue?

SEO 97

SEO Marketing Marketers eCommerce 97

Search Engine Land

NOVEMBER 3, 2023

The Guardian has accused Microsoft of damaging its brand by adding an offensive AI-generated poll to one of its articles. Microsoft’s decision to use AI instead of human writers is causing problems again. This is a clear reminder of why businesses should utilize AI to support human efforts rather than replace them.

User-Generated 105

User-Generated Branding Search Marketers Marketing 105

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.”

User-Generated 124

User-Generated Retail Non-Profit Advertising 124

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

User-Generated 109

User-Generated Advertising Advertisers Management 109

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

User-Generated 116

User-Generated SEO PR Digital Marketing 116

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page.

Transform 131

Transform SEO Thought Leadership User-Generated 131

Martech

FEBRUARY 10, 2023

We’re at the tipping point for ChatGPT and other AI-powered chatbots. The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Q: That’s great news for marketing ops.

Transform 119

Transform Marketing Marketers Analytics 119

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

AUGUST 4, 2023

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf. SUBSCRIBE See terms.

CRM 95

CRM Thought Leadership Communications eCommerce 95

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. Is your digital marketing underperforming ?

PR 98

PR User-Generated Marketing Marketers 98

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.

SEO 114

SEO PR Transform eCommerce 114

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Finance 101

Finance Manufacturing Health Education 101

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI. But there’s more to AI marketing than just the strategies and the tools.

Transform 70

Transform User-Generated Marketing Marketers 70

Hubspot Marketing

NOVEMBER 6, 2023

“Will AI steal my job?” Turns out, there are some non-technical skills that AI cannot replicate. If you’re going to be navigating the employment space in this AI era, you’ll need to develop these intangible skills. However, the social media manager won’t just implement the AI-generated strategy as is.

Law 124

Law Automobile Management Communications 124

Digital Marketer

SEPTEMBER 18, 2023

Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. Sure, we’ve got AI now – it’s pumping out content faster than a popcorn machine at a movie theater. That, my friends, is the puzzle we’re facing in today’s marketing world.

Transform 120

Transform User-Generated Marketing Marketers 120

Hubspot Marketing

MAY 24, 2023

ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” How do marketers use AI?

User-Generated 85

User-Generated Non-Profit Marketing Marketers 85

Search Engine Land

AUGUST 23, 2023

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science 101, and Dave Davies, Amplification Team Lead at Weights and Biases. It just just has to change.

SEO 97

SEO Transform Customer Place 97

Hubspot Marketing

MAY 15, 2023

AI is poised to completely revolutionize the ways in which we work, interact, and even play. And then, in 2018, we ditched our weekly "throw spaghetti at the wall and see what sticks" brainstorming process in favor of something a little more, well, efficient: the Search Insights Reports , which we still use today. And for good reason.

Retail 113

Retail Thought Leadership Copywriting Management 113

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Video Marketing 104

Video Marketing Marketing Marketers Entertainment 104