Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 121

Gen Z Millennials Health Food 121

Hubspot Marketing

NOVEMBER 5, 2024

If those decision-makers are anything like me and have to research a product from all angles before purchasing, it means there will be double or triple the research notes before the group as a whole decides to purchase a product or service. your services, or schedule a live product demonstration.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Litmus

NOVEMBER 20, 2024

Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” 52% of consumers notice name personalization, 40% notice personalization based on past purchases, and 39% notice product recommendations based on browsing history. Take an age-targeted approach that respects individual communication thresholds and preferences.

Gen Z 77

Gen Z Millennials Shipping User-Generated 77

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Sprout Social

JULY 20, 2021

Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. The lip kits sold out in under a minute, largely due to the disparity between the hype around the product and the amount available. What are Instagram Drops?

Gen Z 142

Gen Z Product Retail Millennials 142

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 69

Gen Z Millennials User-Generated Entertainment 69

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z 112

Gen Z Retail Food Millennials 112

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Martech

MAY 1, 2025

From video necessity to content strategy and production value here are the YouTube ad questions B2B marketers ask most, answered. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 Educate Demo your product in action, showing real-world applications and benefits, not just features. Processing.

Gen Z 116

Gen Z B2C Transform Millennials 116

Hubspot Marketing

JULY 12, 2024

How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services. showing others how to use their favorite products). The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding 110

Branding User-Generated Millennials Education 110

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

Advertisers 102

Advertisers Advertising Gen Z Transform 102

SmartBrief - Marketing

MARCH 28, 2025

In essence, its not about screaming sale but about positioning your product as a smart, necessary choice in a tightening economy. While some segments like high-income millennials continue to splurge, others are tightening their belts.

Millennials 83

Millennials Price CRM Marketers 83

illumin

JUNE 6, 2025

identify as LGBTQ—more than double the rate of Millennials. They want inclusion reflected in products, people, and platforms—not just seasonal slogans. Over half have made purchases from social media, especially when brands collaborate genuinely with LGBTQ+ creators. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 89

Gen Z Branding Millennials Advertising 89

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Find out what people really think about your competitors and compare that to the sentiment towards your products or services.

Gen Z 128

Gen Z User-Generated Industry Insights Health 128

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 116

Gen Z Health Influencer Marketing Food 116

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” These could be anything from text, visuals, videos, or podcasts featuring your brand's product or service. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns.

Gen Z 119

Gen Z Whitepaper Social Media Marketing Millennials 119

illumin

NOVEMBER 19, 2024

Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. In PWC’s report, 39% of Gen Z respondents said they were more likely to buy higher-quality products that last longer.

Shoppers 105

Shoppers Gen Z Retail Finance 105

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.

Gen Z 84

Gen Z Millennials Social Media Marketing User-Generated 84

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Make a Difference : Gen Z prioritizes sustainable brands, with 73% willing to spend more on eco-friendly products. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. How can you market your product to be something Gen A needs? Be aware of their influence.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. million SMEs in the UK now use TikTok to market their products directly to customers, which is a growing trend for the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 106

Gen Z Food Fashion Millennials 106

Buffer Marketing

JULY 22, 2024

For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 93

Gen Z Branding Retail Education 93

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 118

Analytics Product Automobile Customer Journey 118

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. It’s also inching upward among boomers and Generation X.

Product 111

Product Branding Gen Z Health 111

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Find and buy products. What Millennials expect from brands on social media.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Source: Sinéad Rocks on LinkedIn However, employee advocacy on social media can also happen via original social media content.

Gen Z 113

Gen Z PR Thought Leadership Communications 113

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. AIs influence seemed to be permeating the zeitgeist.

Non-Profit 88

Non-Profit Fashion Health Millennials 88

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99