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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 142
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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Generational Divides in Email: Are Marketers Missing their Mark?

Litmus

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z 78
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Aflac’s approach to Gen Z engagement

Martech

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 119
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). As a result, influencers who accept payment (i.e.

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Optimizing B2B Conversion Rates — All My Tips and Strategies

Hubspot Marketing

For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Use social proof. No sales reps needed.

B2C 131
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It’s Giving… Marketing to Gen Z

Set Up

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands.

Gen Z 59