Remove Millennials Remove Shoppers Remove Social Media Marketing
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Social media and influencers: 2025 predictions

Martech

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 120
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. First, let’s check out how Pinterest stacks up against other social media platforms. Millennial Pinners are up 35% year over year.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 86
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Australian social media demographics to inform your strategy

Sprout Social

While Australians of all ages use social media, younger users are more active than their elders. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Over 50% of Gen Z consumers make monthly or weekly spontaneous purchases due to something they saw on social.

Gen Z 69
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 144
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. online shoppers.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 68