Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts.

Gen Z 63

Gen Z Transform Fashion Food 63

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. Millennials (survey respondents ages 24-39). The score on Generation Z and social media. What Gen Z consumers expect from brands on social media.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 110

Gen Z Millennials Shoppers Retail 110

Hubspot Marketing

JANUARY 13, 2017

Check it out below on Instagram: According to a survey from Aimia , 56% of consumers said they followed brands on social media to browse products for sale, and 31% of online shoppers say they’re using social media specifically to look for new items to purchase. Product demonstration videos on social media.

Millennials 145

Millennials eCommerce Shoppers Social Media Marketing 145

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. And with that, we wrap up our guide to marketing to Gen Z!

Gen Z 110

Gen Z Millennials Shoppers Price 110

Sprout Social

NOVEMBER 28, 2016

Social media is much more than a source of entertainment for most users–it’s a lifeline. Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. Sentiment can have a lot of sway on your social media ecommerce plan. Go-to app for millennials.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% I admit I've been influenced quite a few times by social media when purchasing a product. And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 8, 2021

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Econsultancy

DECEMBER 6, 2021

These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media. More than 1 in 5 Millennials are using social media less than they used to. Sixteen percent of Millennials claimed that the platforms were making them feel anxious, the report found.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Marketers should think of common questions or orders from customers. Source: Survey of 1038 online shoppers. People use social messaging apps more than social media. Messaging apps.

Branding 114

Branding eCommerce Shoppers Millennials 114

Hootsuite

APRIL 25, 2023

Plus the “Learn more” button leads to a form shoppers can use to give their email addresses and phone number. But working it into your marketing strategy isn’t such a bad idea either. Twitter has become a millennial digital haven, with its largest user group between the ages of 25 and 34.

Real Estate 118

Real Estate User-Generated Shoppers Marketing 118

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. More cost-effective than influencer marketing. Social media content (e.g., Types of user-generated content.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

(Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 Statista) Small business owners rank email marketing as the second most important medium for brand awareness after social media marketing. Paypal) 79% of shoppers shop online at least once a month.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Spiralytics

JANUARY 23, 2025

Over 165 million content creators have joined social media since 2020. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. 56% of consumers believe brands should present themselves as more relatable on social media.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

MAY 27, 2024

Most people on social media prefer using their smartphones to desktops. Our statistics show that 62% of millennials and 80% of Gen Z primarily use their phones to search for what they want. This way, I can better use my Facebook ads to create brand awareness and guide shoppers toward purchasing my product.

Gen Z 125

Gen Z Customer Journey Advertising Advertisers 125

Hootsuite

OCTOBER 19, 2022

Millennials and Gen X’ers are increasingly more likely to hang out on the app, with over 30% of users falling into the 25 to 44 age range. Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. That’s because 63% of Gen Z use TikTok on a daily basis.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   Facebook’s incredible popularity also means the platform is crowded.

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

NOVEMBER 28, 2022

This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Improve response times and sell more products.

Management 144

Management Customer CRM Customer Journey 144

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketing Marketers Promotion 52

Econsultancy

DECEMBER 13, 2021

Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. Digital marketing named in highest growth job categories of 2021 by LinkedIn. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52