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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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How Social Media Marketing Drives Business Growth

Calvyn Lee Blog

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

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How AI-generated images could redefine product placement

Martech

I recently experimented with Midjourney to generate an image of two hikers. Product placement Product placement isn’t a new marketing strategy. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity. One was wearing pilot-frame sunglasses, which I liked.

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New Adobe Workfront Planning ties campaign development to execution

Martech

Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The conversational interface allows users to question details across campaigns. Existing users of Workfront Planning include Deloitte, NASCAR and Nordstrom.

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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. This can be a fine balance to achieve, as you need to ensure you keep current, loyal customers on side while impressing and persuading customers in the new region.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. The new age focus uses natural language processing to help businesses create more effective marketing messages.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.