Martech

JANUARY 16, 2025

Will pure-play artificial intelligence companies ever be profitable? In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Pure play GenAI companies have all the makings of an asset bubble: Lots of money going in and no clear path to profitability.

Non-Profit 118

Non-Profit Direct Mail eCommerce User-Generated 118

Vertical Response

AUGUST 25, 2024

Partnering with a good cause shows that your brand cares about more than just profits. Partner with Non-Profits Partnering with non-profits enhances brand goodwill and connects with customer values. Brands should ensure that their giving campaigns align with their values and the interests of their audience.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

Advertising 121

Advertising Advertisers Non-Profit Real Estate 121

SocialPilot

DECEMBER 19, 2024

Moreover, many customers complain about its poor and non-responsive customer support, so it lacks both frequency and responsiveness. However, it does offer discounted prices for non-profits for Professional and Advanced plans. Its pricing, however, makes it inaccessible to small businesses, solopreneurs, and non-profits.

Price 85

Price Non-Profit Analytics CRM 85

Search Engine Land

SEPTEMBER 20, 2024

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Quick question: What exactly does Performance Max maximize? You: “What?

Non-Profit 81

Non-Profit Product Search Marketers Marketing 81

SocialPilot

JANUARY 6, 2025

Not only that, Loomly provides non-profits with a 50% lifetime discount on all paid plans. The unlimited scheduling feature enables non-profits to plan campaigns ahead of time , which is perfect for fundraising drives, event promotions, and advocacy efforts.

Price 81

Price Non-Profit Analytics CRM 81

Businesses Grow

AUGUST 5, 2024

This is a non-obvious blogging tip because it is the opposite of what we’ve been taught in school — start with the introduction and work your way to the conclusion. Today, they oversee a profitable media empire. Don’t make them work or they will leave. Start your blog with the conclusion first.

Non-Profit 114

Non-Profit Education Digital Marketing Advertisers 114

Jeff Bullas

JANUARY 3, 2023

Choose a profitable niche for your business. An affiliate marketer’s success is finding a profitable niche and creating a site on something you love. Trust and authority keywords (T&A) target non-commercial topics you can use to educate and inform your visitors. Trust and authority keywords. Filter keyword data.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Martech

SEPTEMBER 9, 2024

Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 127

Transform Non-Profit Marketing Marketers 127

SocialPilot

JANUARY 8, 2025

Missing Features: Team Collaboration Advanced Analytics Custom Reporting Bulk Scheduling Audience Targeting Campaign Management Tools The low-cost Standard plan meets the needs of smaller non-profits. Unlike some competitors, Zoho Social does not offer specialized non-profit pricing discounts.

Price 85

Price Non-Profit Analytics User-Generated 85

Martech

MARCH 12, 2025

Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Dig deeper: 7 creative email automations for non-ecommerce brands The post 3 high-impact email automations you need to drive revenue appeared first on MarTech. 60 or 90 days).

Non-Profit 115

Non-Profit User-Generated Shipping eCommerce 115

Martech

APRIL 17, 2025

Tell Google you want a ROAS of three, and it will simply balance how much spend goes to branded search and retargeting, with the rest going to non-branded Search/Shopping, YouTube and Display to achieve your blended ROAS. Want a higher ROAS? That’s what establishes causality, and it’s precisely where attribution falls short.

Non-Profit 103

Non-Profit CMO Energy Marketing Mix 103

SocialPilot

DECEMBER 16, 2024

They run a Later Non-Profit Program , offering a 50% discount on their monthly and annual subscription plans to all qualified non-profits. You can apply here to benefit from the Later non-profit pricing discounts. Without a free trial, you may not know if the features offer value for your money.

Price 75

Price Non-Profit Analytics User-Generated 75

The Marketing Operations Leader

JANUARY 2, 2025

Freelance and Internship Projects: Look for small freelance gigs, internships, or volunteer opportunities at non-profits where you can apply your knowledge. Even assisting on small projects counts as real-world experience.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

SocialPilot

DECEMBER 15, 2024

Missing Features: Unlimited scheduling Advanced analytics Team collaboration Custom reporting Advanced integrations SmartLinks features Multiple team access Non-profits running large campaigns or managing multiple social causes will find the Free plan limiting. Non-profits benefit from discounted pricing.

Price 75

Price Non-Profit Analytics Brand Management 75

Hubspot Marketing

NOVEMBER 1, 2024

They don’t have to pay their partners, so they have lower costs and a higher profit margin. The company also works with the non-profit SOLES4SOULS® to donate lightly used products to charity. However, we slowly realized that our gross margins were making it very difficult to make a profit, no matter how many sales we made.”

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.) Without profitability, what are we really doing here?

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. A varied martech career I never explicitly planned to have a varied career as a martech practitioner, but that’s how life turned out. Looking back, it has been great so far.

Non-Profit 110

Non-Profit B2C Education Promotion 110

Buffer Marketing

OCTOBER 10, 2024

Non-GMO Project What is Non-GMO Project : Non-GMO Project is a non-profit organization that wants to protect people’s right to know what’s in their food. Non-GMO Project has Buffer’s Start Page doubling as one of its excellent About Us pages. It’s just…chef’s kiss.

Non-Profit 121

Non-Profit Health Food Energy 121

AWeber

MAY 18, 2025

How to do it: Use your email platforms segmentation tools to identify non-openers over a set period (like 90 days). The latest benchmarks show education (28%) and non-profits (25%) lead the pack, while retail and tech are closer to 1719%. A smaller but actively engaged list is better for your sender reputation.

Non-Profit 76

Non-Profit Retail Email Marketing Promotion 76

Martech

JULY 26, 2024

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Non-Profit 131

Non-Profit Advertisers Advertising Digital Marketing 131

SMEI

JANUARY 25, 2023

That being said though proving campaigns might seem like a big responsibility—if done well they might spark exactly what we need– inspiring conversations surrounding these topics & motivating key players across industries towards achieving sustainable goals faster than expected!

Education 303

Education Energy Non-Profit Marketing 303

Jeff Bullas

JANUARY 12, 2023

Last week I used ChatGPT to write 90% of a blog post with the headline “ Get Paid to Do What You Love: The 10 Most Profitable Online Side Hustles for Passionate Entrepreneurs ”. The disruption of both the verbal and written communication has arrived. I then asked the app to write 10 headline options.

Transform 317

Transform Non-Profit User-Generated Communications 317

AWeber

MAY 19, 2025

In this guide, well break down proven ideas, show you how real people profit from them, and give actionable steps so you can launch your first (or next) digital product this month. Your Digital Product Launchpad: Why These Ideas Work Digital products are non-physical assets you can create once and sell repeatedly.

Product 94

Product eBook Non-Profit Transform 94

Hubspot Marketing

APRIL 7, 2025

In addition, 40 to 48% of marketers for B2B and B2C brands report high ROI on Instagram, compared to only 20% for non-profit/government orgs. Marketers at B2B and B2C companies are more likely to report high ROI on the Meta platforms than nonprofit and gov.

Social Media Marketing 91

Social Media Marketing B2C Non-Profit Influencer Marketing 91

Search Engine Land

JULY 23, 2024

Recently, giving AI access to non-curated data has caused more errors. And yet, how long can such perspectives remain profitable? This raises the question: Is more information always beneficial to AI? The open web contains both empirical data and subjective opinions. AI struggles to distinguish between fact and fiction.

SEO 108

SEO Transform Non-Profit User-Generated 108

Search Engine Land

AUGUST 12, 2024

How to safely test your assumptions without compromising your client’s profitability. For transactional goals, you might lean toward non-broad keywords (minimum 3+ words in the keyword phrase), exact match single theme ad groups, or dynamic search ads with extensive negatives.

Non-Profit 94

Non-Profit Digital Marketing Branding Communications 94

Martech

JANUARY 24, 2025

Should we start looking for goods from non-tariff countries? Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 How do we communicate that?

Non-Profit 130

Non-Profit Marketing Marketers Finance 130

SocialPilot

JANUARY 6, 2025

Heres a deep dive into BrightLocals plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises. Apart from the pay-as-you-go Citation Builder that is priced at $2/citation, you get all the features at the Grow plans starting price.

Price 85

Price Non-Profit Health User-Generated 85

Marketing Insider Group

SEPTEMBER 3, 2024

Creative Commons According to the non-profit organization that created it, Creative Commons is an alternative to the all-rights-reserved method of copyrighting material. They established it so that artists could identify exactly which rights they reserve and which rights they are willing to waive.

Law 120

Law Non-Profit Education Branding 120

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

SocialPilot

APRIL 14, 2025

Cons No control over negative reviews : Anyone can leave feedback, even non-guests. Cons Anyone can leave reviews : Even non-guests may post feedback. Cons Commission Fees : Properties pay a commission on each booking, impacting profit margins. Heavy discounting can impact profit margins.

Non-Profit 93

Non-Profit Price Management User-Generated 93

Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon.

Non-Profit 75

Non-Profit Law User-Generated Marketing 75

Martech

JANUARY 27, 2025

AI-driven GTM success: Think, operate and keep score differently Given the above, the following programs are non-negotiable to your GTM approach if your teams are to adapt and thrive in the AI era. Doing so will lead to earnings per share (EPS) growth driven by provably cost-effective, profitable expansion.

Non-Profit 108

Non-Profit CMO Analytics Market Research 108

Martech

FEBRUARY 18, 2025

It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver. Take Spotify Wrapped as an example.

Advertisers 84

Advertisers Advertising Non-Profit Traditional Marketing 84

Sprout Social

OCTOBER 28, 2024

For example, Hyatt Centric Midtown Atlanta tagged the accounts for non-profit Atlanta Pride and AtlannaTonight, a media company, in a post about their partnership for Atlanta Pride Weekend. Social media mentions can also be indirect, such as someone discussing your brand in a thread.

Branding 120

Branding Non-Profit User-Generated Food 120

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 133

Non-Profit Health Finance Social Media Marketing 133