Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.

Product 68

Product Price Marketing Marketers 68

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. Table of Contents What is a retail media network? That's a retail media network ad.

Retail 71

Retail Customer Shoppers Advertisers 71

Hubspot Marketing

NOVEMBER 13, 2024

Business card print house Moo does it by placing an option in the main navigation of its website that enables site visitors to select which country they are in, and the associated language they need. Image Source Retailer Farm Rio takes a similar approach. Cooper’s Hawk has addressed this fear.

eCommerce 124

eCommerce Retail Food Price 124

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. ” Zero in the middle : Their spending habits tend toward extremes, either indulging in premium products or meticulously hunting for budget-conscious alternatives. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app.

Gen Z 110

Gen Z Retail Food Millennials 110

Businesses Grow

AUGUST 26, 2024

Recently, I had it find the shadiest place in a baseball stadium, a translation of a Japanese tweet, and a recipe to use vegetables I plucked from my garden. Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time.

Retail 115

Retail Marketing Marketers Education 115

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 123

Retail CMO Customer Journey Shoppers 123

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Martech

NOVEMBER 15, 2024

Once, in my retail email career, my boss caught me off guard with a metrics question during a meeting at the height of the holiday season. Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! These short, focused catch-up meetings were a holiday season fixture in my retail days, too.

Email Marketing 134

Email Marketing Retail Marketing Marketers 134

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. This isn’t confined to any one industry. But use caution.

Customer 125

Customer Transform Retail Finance 125

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Hubspot Marketing

JULY 19, 2024

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

Customer 125

Customer Food Shoppers Retail 125

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Sounds too good to be true?

Branding 123

Branding Gen Z Energy Shoppers 123

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Less digital user growth is increasing competition for ad spending.

Branding 125

Branding Advertising Advertisers Retail 125

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. If its free, youre the product.

Retail 119

Retail Energy Health Promotion 119

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 125

Retail Shoppers Transform Advertising 125

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. “This is the place where sales and marketing teams are falling in love again.

Transform 116

Transform B2C Manufacturing Finance 116

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

APRIL 10, 2025

For retailers whether online or brick-and-mortar the impact of AI is more nuanced. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 134

Transform User-Generated Analytics Retail 134

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. This user-generated content may give you innovative ideas for new campaigns and products. Reveals buying behaviors and product preferences Reddit trends help brands understand what people like to buy and why.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

SmartBrief - Marketing

OCTOBER 21, 2024

Your website will be the hub of your brand, and search engine optimization can help make sure those searching for products or services within your niche can find you. This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Sprout Social

NOVEMBER 20, 2024

If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them. Instagram is also the top social media channel for product discovery. TikTok is a top channel for news and product discovery, with 54% of users engaging with branded content at least once per day.

Entertainment 112

Entertainment Education User-Generated Retail 112

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.

Retail 119

Retail Transform PR Shoppers 119

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. They weave in the product somehow, on one of the very last slides. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions.

Gen Z 92

Gen Z Branding Retail Education 92

SmartBrief - Marketing

AUGUST 21, 2024

Perry (Image courtesy of Hallmark Media) Integrated brand experience: Hallmark is reconnecting its media, retail, and online touchpoints for a unified brand experience. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers 98

Shoppers Transform Retail Price 98

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix. 📌 2. 📌 3.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customer 125

Customer Direct Mail Transform Health 125

Martech

APRIL 24, 2025

“Where’s the only place people always tell the truth? But when Steve Jobs returned, Apple’s stock surged 33% in a single day before any new product, just believing in a trusted leader. Even full-size rolls didn’t work because once the wrapper was gone, the product looked like every other roll on the shelf.

Branding 103

Branding PR CMO Brand Management 103

Jeff Bullas

FEBRUARY 21, 2023

AI can also help to improve product quality by identifying defects in real-time and alerting workers to take corrective actions. Retail Industry The retail industry is another sector that is expected to be disrupted by AI. With the use of AI-powered algorithms, retailers can improve their supply chain and inventory management.

Transform 273

Transform Logistics Manufacturing Retail 273

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 105

Retail Shoppers Entertainment Advertisers 105

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Are there products I look at but don’t purchase?

Retail 98

Retail Shoppers Transform CRM 98