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Pinterest introduces Performance+ ad campaign suite

Martech

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 124
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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. Music matters, too.

Retail 102
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How to master social media for retail in the UK

Sprout Social

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124
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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105
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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Short-form videos.

eCommerce 103
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad.

Gen Z 101
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How live social shopping is driving brand results

Sprout Social

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. Forty-three percent of U.S.,

Branding 122