Remove platform capabilities virtual-events
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Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks

Chief Martec

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. However, the #2 most important factor is “integration capabilities/open API” with 51% citing it.

B2C
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How to use AI to find and prioritize untapped market segments

Martech

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. What life events or experiences sparked this idea? Early in my career, the idea of “thought leadership” wasn’t on my radar. What problems were you trying to solve?

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5 stories for marketers coming out of Google Cloud Next 2025

Martech

Google’s open platform and agentic AI tooling are designed for customers to train and fine-tune agents using their own data. The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services.

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The latest AI-powered martech news and releases

Martech

The platform also includes specialized agents for marketing tasks and agent workflows that coordinate multiple agents either in sequence or concurrently. PubMatic launched an updated buyer platform powered by generative AI. BlueConic introduced two new generative AI features to its customer data platform.

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Sprout’s product strategy for 2025 and beyond

Sprout Social

They pushed us to come up with highly advanced capabilities and more intuitive experiences to meet their business requirements. Weve always been a company that prides itself on offering a highly intuitive platform. We build reporting capabilities that extract the data that matters most to leaders and stakeholders.

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What are the marketing opportunities in ‘Web3’ technologies?

Martech

By utilizing platforms that support decentralized governance, brands can engage customers in decision-making processes, fostering a sense of ownership and loyalty. This includes virtual events, metaverse experiences, and gamified marketing strategies that leverage the unique capabilities of blockchain and decentralized platforms.