Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 127

Retail User-Generated Price Product 127

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. You can also work to identify new champions.

Price 121

Price Health CRM Retail 121

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. Why we care.

eCommerce 127

eCommerce Shoppers Retail Analytics 127

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand.

Customer 137

Customer Branding Customer loyalty Transform 137

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Absolutely. Want proof?

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. YouTube was the only major platform that saw an increase.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing.

Customer loyalty 115

Customer loyalty Marketing Marketers Price 115

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The DAP figure is the number of people accessing any one of its apps. Processing.

Retail 118

Retail User-Generated Price Advertising 118

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe.

eCommerce 113

eCommerce Shoppers Price Retail 113

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

APRIL 29, 2025

The shopping features will guide users to find the right product for their queries or questions. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in. Plus, ChatGPT will link directly to web pages where users can buy the products.

Retail 92

Retail Fashion Price Advertisers 92

Hubspot Marketing

MARCH 30, 2023

This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay. Prices raised incrementally each second, capping at the full retail listing.

Fashion 142

Fashion Price Branding Manufacturing 142

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? from 2023’s numbers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

SEPTEMBER 5, 2024

It’s been a bad week for Microsoft’s AI products. Or maybe it’s not worth the price you’re charging? Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. And that’s a statement about how budgets work.

Retail 111

Retail CRM SEO Social Media Marketing 111

Martech

MAY 13, 2025

If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.

Customer loyalty 85

Customer loyalty Customer Price Retail 85

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. and SMB only $600K, you may want to shift messaging, pricing, or focus. Register now to save your spot!

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

JANUARY 29, 2025

They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. They: Have a transactional focus , making frequent purchases but lacking strong loyalty, as they prioritize price and convenience. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms.

Retail 133

Retail Gen Z Customer Millennials 133

Martech

OCTOBER 14, 2024

One of my students told me she was willing to wait months for a product that aligns with her values of sustainability. Increasingly, consumers are making purchasing decisions based not just on product features or price but on how well a brand’s values align with their own.

eCommerce 129

eCommerce Retail Market Segmentation Price 129

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Prices fall again. Although ecommerce prices were up 0.3% Why we care.

Price 118

Price Food Retail eCommerce 118

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 130

Retail Shipping eCommerce Law 130

Search Engine Land

SEPTEMBER 20, 2024

While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. Sample ad creation Pricing structure Sivi.ai

Price 85

Price User-Generated eCommerce Retail 85

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. 45+ billion product listings in Shopping Graph. Why we care.

Transform 74

Transform Shoppers Price Retail 74

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. I doubt OpenAI is spending $1.3

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Garf is VP and GM of retail and consumer goods at Salesforce. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. .

Shoppers 72

Shoppers Retail Price Promotion 72

Martech

JANUARY 17, 2023

Their technology has previously been used to provide video screens for refrigerator doors at Walgreens and other retailers. They also provide an opportunity for advertisers to nudge shoppers toward their products. The post Cooler Screens expands in-store retail media presence appeared first on MarTech. Why we care. Get MarTech!

Retail 115

Retail Transform Shoppers eCommerce 115

SmartBrief - Marketing

AUGUST 21, 2024

Perry (Image courtesy of Hallmark Media) Integrated brand experience: Hallmark is reconnecting its media, retail, and online touchpoints for a unified brand experience. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers 98

Shoppers Transform Retail Price 98

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. E-gifts and gift cards may be in demand.

SEO 98

SEO Shipping Retail PR 98

Rock Content

FEBRUARY 14, 2024

Have you ever heard that price is different from value ? When you take advantage of a promotion, you can pay less for a product worth a lot. It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. The problem also happens when something is sold at a fair price.

Price 94

Price Product Health Market Research 94

Zumvu

MAY 15, 2025

Pic Copilot is an AI-powered design suite for e-commerce, aimed at helping sellers create high-quality product images. It claims to be a "Top Ecommerce Designer" with the ability to "create pictures that promote your products". In 2024, Alibaba International introduced Pic Copilot as a solution for online retailers.

Price 52

Price eCommerce Retail Promotion 52

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customer 125

Customer Direct Mail Transform Health 125

Search Engine Land

OCTOBER 3, 2024

A searcher can tap the Lens icon in the search bar and then take or upload a photo to find out more about any product. Google’s Shopping Graph has information about more than 45 billion products. This presents a new opportunity for you to reach people who are looking to buy the products you sell. By the numbers. Why we care.

Retail 80

Retail Price Product SEO 80

Jeff Bullas

FEBRUARY 6, 2023

There are 353 million products available, it ships to 100 countries and has 1.2 To sell a physical product requires a big investment and expertise. Normally you would need to: Find the product Or.design it. Trust : Amazon is a trusted brand and customers are more likely to buy products that are fulfilled by Amazon.

Shipping 212

Shipping Manufacturing Logistics Retail 212

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. AI moved the needle on sales with product recommendations, the Salesforce numbers showed. In the U.S., Predictive AI.

Retail 119

Retail Shoppers eCommerce Manufacturing 119