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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices.

Customer 114
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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

True loyalty is about more than transactional convenience or pricing considerations. Up to 70% of customers with high emotional engagement spend two times or more on brands they are loyal to, per the Digital Transformation Institute. years) than satisfied customers (3.4 It’s about trust, shared values and personalized experiences.

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The 9 Reports Every Marketing Leader Wants to See

The Marketing Operations Leader

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Discover how World Vision Canada transformed its email marketing by aligning people, process, and technology— moving beyond batch-and-blast emails to personalized, scalable campaigns.

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What is Digital Transformation and why companies need it immediately

Rock Content

The path chosen for almost all of them is a concept called Digital Transformation. With that in mind, let’s talk about Digital Transformation and how you can implement it with the following topics: What is Digital Transformation? Why companies need Digital Transformation? Examples of Digital Transformation.

Transform 139
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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133
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Where to deploy AI for maximum martech impact

Martech

Many of these tools are affordable, with starting prices in the hundreds of dollars per month, and can be set up in just a few days. The tyranny of choice AI solutions are now available from almost every tool in a brand’s stack, making this transformation highly accessible. The broad array of choices necessitates a focused AI strategy.

Transform 125
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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

But they weren’t interested as they thought the price was too high. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo.

Transform 273