Base.ai

MAY 12, 2022

How is Customer-led Growth fueling Community-led Growth? “A Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. When she wants to know what customers are saying about our product’s feature X, Community. Let me know what you think!

Transform 59

Transform Customer User-Generated Customer Marketing 59

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Breakthrough moments and experiences can be done through: Product-led growth (PLG). Drive the shift from push to pull marketing.

Whitepaper 117

Whitepaper Transform Finance Market Trends 117

Chief Martec

SEPTEMBER 20, 2022

Last month, G2 provided empirical data of 103,528 software products reviewed on their site. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). It’s not even limited to SaaS or B2B. billion in 2021, up 39% from 2020.

Transform 118

Transform Manufacturing Finance eCommerce 118

Buffer Marketing

JULY 18, 2023

We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media. But if continued for a long time, they hamper your business growth. When customers feel valued and connected to your brand, they are more likely to recommend your products or services to others.

Management 85

Management Social Media Marketing Finance User-Generated 85

Unbounce

MARCH 5, 2024

/ A/B Testing How a three-word A/B test led to triple-digit conversion growth By Paul Park. Forrest Schaffer, Senior Manager of Growth, is dedicated to spreading the word about Going. Updated on March 5, 2024. It’s like oxygen but with better plotlines!) Personalization is crucial, because everybody travels differently.

Succession Management 52

Succession Management User-Generated Management eCommerce 52

Kevin Indig

MARCH 28, 2023

Those who master it drive rapid growth. SEO SEO first principles It’s easy to get lost in wild speculations with SEO, but good strategies and tactics are always the results of reasoning from first principles. Kevin Indig • 3 min read A modern understanding of SEO SEO doesn’t work the same way it used to work 5 years ago.

Law 59

Law SEO Customer Acquisition Product 59

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? They were Product Marketers or Content Marketers focused on customer stories and case studies. But these activities were largely that: activities.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Martech

DECEMBER 14, 2023

Pick your players Think about the industries and roles that would be a perfect fit for your product or service. Who was your product created for, and who brings the greatest value to the business? Consider factors like industry size, growth potential and decision-making processes. Sales isn’t easy. How do they make decisions?

Pharmaceutical 90

Pharmaceutical CRM Customer Acquisition Communications 90

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. The most popular SEO strategy is growing traffic through blog content.

User-Generated 95

User-Generated SEO Analytics Communications 95

Digital Marketer

DECEMBER 19, 2022

Growth in mobile device use has grown alongside ecommerce and digital services. This has led to the success of online subscription services in TV, gaming, and other entertainment. These include SaaS companies like these providers of small business VoIP in Canada. So, how exactly has ecommerce changed the way we do business?

Transform 83

Transform eCommerce Retail Entertainment 83

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. This is a huge savings in cost of sales and marketing investment in return for greater profitability and revenue growth. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts.

Customer 121

Customer Customer Marketing Food Retail 121

Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. Content creation is the number one bottleneck when it comes to SEO growth. The benefits go beyond just more traffic.

SEO 59

SEO Customer Acquisition Shipping User-Generated 59

Neil Patel

FEBRUARY 4, 2021

This led to the formation of a number of Neil Patel agencies in the U.S. NP Digital has had impressive growth, tripling in revenue in the last couple of years. He has been recognized as a top 100 entrepreneur under 30 by President Obama and a top 100 entrepreneur under 35 by the United Nations. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. You know, Marketo is on fire.

Finance 119

Finance Customer Thought Leadership Education 119

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. Oracle Modern Business Experience. Unleash 2020.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Organic Growth Highlights. Pure execution and no growth hacks or gimmicks. Organic Growth to Present Day. January 2017–June 2018.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Search Engine Land

OCTOBER 13, 2023

Worse yet, we might feel like Natalie Marcotullio , head of growth and operations at Navattic. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, only to hear a dismissive “no.”

Communications 116

Communications SEO Finance Education 116

Base.ai

OCTOBER 23, 2018

Although customer advocacy should be viewed as a growth strategy, it can be fine-tuned to show results early on. But the real job to be done, the outcome, is business growth which equals sales growth. Personally, I believe customer advocacy is fundamental to sustainable growth, and the “job to be done” should be that.

Customer 52

Customer Key Performance Indicator User-Generated Customer loyalty 52

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Base.ai

AUGUST 3, 2020

I’ve outlined 10 principles and actions based on what we’ve seen to be effective methods for ongoing engagement with your customer base and sustaining measurable growth. B2B tech companies, especially SaaS, typically have over 10 touchpoints to leverage. We know, it sounds like a contradiction.

Customer 52

Customer Transform User-Generated Affiliate Marketing 52

Duct Tape Marketing

MAY 2, 2024

Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. So Dale, welcome back to the show.

SEO 62

SEO Whitepaper B2C Transform 62

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. These are the pillars of a successful strategy.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. 2020: Looking Back & What Lies Ahead.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Search Engine Land

OCTOBER 13, 2022

AEK Media: Content Always Wins…Allegedly – 220% Traffic Growth for Criminal Law Firm in Sydney ANGA Bangkok Co., NP Digital leads the way in the 2022 Search Engine Land Awards – the U.S. agency is a finalist in a whopping seven categories. Small Agency of the Year – SEO and PPC. Best Overall SEO Initiative – Small Business.

Transform 25

Transform Non-Profit Fashion SEO 25

Unbounce

APRIL 19, 2024

12 real CRO case studies from top brands How to run an effective CRO initiative SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. If you worked in the SaaS space, you’d know that paid ads may not be the strongest driver. a great reference point.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Product 106

Product User-Generated Non-Profit Transform 106

Kevin Indig

FEBRUARY 27, 2023

In the same way, many companies try to run a Growth OS like Facebook when they should actually run a Marketing OS like Salesforce. Growth vs. Marketing In his outstanding book “Everybody Lies”, Seth Stephens-Davidowitz tells the story of the Facebook news feed: When Facebook introduced the news feed, users flipped out.

SEO 65

SEO User-Generated eCommerce Influencer Marketing 65

Kevin Indig

JUNE 26, 2023

Sometimes, answers come in the form of buying or signing up for a product. What excites me so much about CRO is that it sits between marketing and product. It has a strong product DNA because it’s fundamentally about (website) features and user onboarding. Set yourself up for success in the new AI-powered Search world.

User-Generated 91

User-Generated Price SEO Product 91

Hubspot Marketing

MARCH 5, 2024

Instead of discussing their product, the subject line and preview text spotlight users. I believe in the concept of inbox zero , so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. I’ll break down why they work + how to write your own.

eBook 82

eBook Management Branding Promotion 82

Martech

OCTOBER 18, 2023

But at the same time there was a belief in the value of the products in the platform all working together. ” At the same time, chasing the “shiny thing” — composability, headless, SaaS — would overlook the needs of the existing base. In fdact, we’ve invested more in it since we’ve seen so much growth.”

CMO 131

CMO Marketing Marketers User-Generated 131

Martech

OCTOBER 19, 2023

But at the same time there was a belief in the value of the products in the platform all working together. At the same time, chasing the “shiny thing” — composability, headless, SaaS — would overlook the needs of the existing base. In fdact, we’ve invested more in it since we’ve seen so much growth.” More than just marketing?

CMO 117

CMO Marketing Marketers User-Generated 117

CXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Hubspot Marketing

JUNE 23, 2022

Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. Having self-awareness means having an understanding of where you thrive and where you should improve —and when your leadership , your company's productivity tends to follow.

Energy 129

Energy Education Management Promotion 129

Unbounce

APRIL 18, 2024

How to run a CRO test CRO test examples and ideas Common CRO mistakes to watch out for CRO testing FAQs SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Fortunately, we’ve got you covered. You might be wondering, “What in the world is a micro surface?”

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Use Insider

MAY 24, 2023

Fueling growth through M&A Following this investment news, our focus is on strategic acquisitions that will further accelerate Insider’s monumental growth. And now, we’re actively seeking new partnerships to further enhance our product roadmap to meet the evolving needs of marketing teams.

Product 52

Product Place Customer Branding 52

Buffer Marketing

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.    That’s where this article comes in.   Ready to dig in?

Content Marketing 115

Content Marketing User-Generated Analytics Marketing 115

Animalz blog

FEBRUARY 27, 2023

vertical SaaS ) What are the unique challenges created by that business model? (e.g., Back up your claims with evidence, be it a quote, data point, or anecdote. So why are persuasive, wallet-opening case studies so darned rare? Case studies are one of the most widely templated types of content in existence.

Customer 92

Customer Analytics Product Marketing 92