Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 87

Product Marketing Product Transform CMO 87

Marketing Insider Group

JANUARY 6, 2025

Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Be willing to make adjustments so you can better appeal to them.

Product 68

Product Price Marketers Marketing 68

Martech

DECEMBER 28, 2021

This will be particularly important for retail sectors where shoppers still prefer an offline component to the experience, such as fashion or beauty, but in the end, we do not anticipate the online performance to decline because stores have reopened.”. Baird suggested that one tool retailers might adopt more widely is the “virtual closet.”

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. B2B, SaaS and technology companies often have the added challenge of not having a tangible retail product that’s easy to incorporate into content and marketing efforts.

Content Marketing 52

Content Marketing Retail Marketers Marketing 52

Martech

APRIL 3, 2025

This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Placements.io

User-Generated 73

User-Generated Entertainment CRM Retail 73

Hubspot Marketing

DECEMBER 17, 2020

To guide customers, they split their products into interest-based categories, such as running, climbing, and snow sports. For fashion retailers, it makes more sense to organize categories by product type, such as shoes, shirts, and pants. Product category: Dog beds.

Product 145

Product Transform Fashion Retail 145

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 125

Shoppers Shopper Market Millennials Retail 125

Hubspot Marketing

AUGUST 21, 2020

I didn't consider testing out a different brand, or purchasing one from another retailer. Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. The same can be said for smaller products.

Product 145

Product Price Retail Marketers 145

Martech

JULY 21, 2023

Marketing-related sectors. Some other sectors in the study intersect with marketing, including retail and customer service. For retail, positive and negative sentiment are balanced (34% in each case), while a larger percentage are on the fence about retail (33%) than about marketing.

Manufacturing 98

Manufacturing Retail Health Marketers 98

Hubspot Marketing

JUNE 3, 2019

Source: Retail News. For tips on marketing your products and services, read our simple explanation to product marketing. Ford recognizes that people who are interested in this car will value its style in addition to its performance and price. Now, compare that image to the image of the Ford F-150 below.

Inbound Marketing 145

Inbound Marketing Marketers Marketing Education 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Product Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? . “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao.

Retail 139

Retail Finance Advertisers Advertising 139

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. They have a portfolio of approximately 16,000 products. The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. Transformation at scale.

Transform 137

Transform Customer CRM Finance 137

Content Marketing Institute

DECEMBER 5, 2017

Thanks to the copious amounts of customer data Energy University collects at touchpoints in the learning management system, Schneider Electric is better able to understand who the potential customers are and their needs, so they can be matched to the right products and solutions.@SchneiderElec’s dawnpapandrea Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

OCTOBER 13, 2023

Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Dig deeper: How Georgia-Pacific connects with customers on retail media networks McDonald’s has built a great store of first-party data through their loyalty program. Image: DPAA Global. Brand data.

CMO 125

CMO Advertisers Advertising Retail 125

Martech

JUNE 3, 2024

Most websites have a menu option like “Industries We Serve,” listing sectors such as retail, software, financial services, consulting, agencies and higher education. These sections include industry-specific case studies and language but lack the depth of vertical marketers.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA.

Customer 108

Customer Branding Shoppers Retail 108

Econsultancy

DECEMBER 2, 2021

In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.

Management 98

Management Customer Retail eCommerce 98

Martech

SEPTEMBER 22, 2021

Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. Driving customers to local theaters, or local storefronts in other retail categories, requires personalization that goes beyond bucketing groups of prospects.

Price 130

Price Food Health Retail 130

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 142

Social Media Marketing Entertainment Communications Marketers 142

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Rock Content

OCTOBER 18, 2016

Working at Apple for 5 years (2½ of which were as a retail specialist in an Apple Store), has made me the product marketer I am today – and these 3 lessons, in particular, have helped me and my team provide great customer experiences at every show we attend. What I Learned at Apple.

Event Marketing 108

Event Marketing Retail Marketers Marketing 108

Adobe Experience Cloud Blog

OCTOBER 18, 2016

Define the product-market fit. Investigate your target market and document use cases, requirements, and potential shortcomings. Angry Birds has expanded to retail, media entertainment, and more. Broaden your thinking outside of just one product. age, gender, likes, dislikes, hobbies, buyer characteristics).

Thought Leadership 134

Thought Leadership User-Generated Fashion Marketers 134

Search Engine Land

AUGUST 30, 2023

Dynamic product remarketing The first and the most underutilized Google Ads feature is checking a little-known area called “dynamic parameters.” The premise is that dynamic product marketing is only made possible by making sure you are passing through the right parameters via the Google Tag.

eCommerce 125

eCommerce Retail Digital Marketing Advertisers 125

Hubspot Marketing

AUGUST 27, 2024

Lululemon Expands to Serve Consumers Who Wear Larger Sizes Back in September 2020, athleisure retailer Lululemon made a decision to invite people who wear larger sizes to be customers. The retailer did this by expanding their range of sizes offered to go beyond size 14, up to size 20.

Customer Acquisition 98

Customer Acquisition Customer Retail Communications 98

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Moving Retail Online. When we think of ecommerce, the first thing that comes to mind is online retail. Omnichannel marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. “We

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. Yep, you're about to get more authenTik.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Martech

JUNE 12, 2024

Pega has a lot of experience, for example, doing retail loan origination for banks. It’s not hard to imagine how they could be used by marketing teams. .” Since Blueprint is a genAI tool for developing plans for apps, it must be trained on something. “In its current state, Blueprint draws from three places.

Transform 126

Transform Marketers Marketing Customer Journey 126

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign.

eCommerce 118

eCommerce Fashion Transform Retail 118

OnPassive Marketing

OCTOBER 15, 2022

Place: Where will your product be sold? You must ensure that your product is available where your target customers are likely to shop. This includes physical locations (stores and online retailers) and distribution channels (wholesalers and distributors). These might include targets for revenue, market share, or profitability.

Product 83

Product Marketing Mix Price Marketers 83

Litmus

SEPTEMBER 24, 2024

The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase between 2.3% ” — Angie Weyman , Product Marketing Manager, Litmus Here are more trends we expect to see across holiday email campaigns. as consumers continue to deal with inflation. With 35.4%

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. The social team gets ideas from our customers, colleagues and from watching—probably too much—TikTok,” says Brian Bosché, Director of Product Marketing at Smartsheet. “We

Branding 145

Branding B2C Real Estate User-Generated 145

Lusha

DECEMBER 9, 2024

Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. million per month. million per month. Realistic : Less likely to overestimate because it builds up from individual customer data.

Price 52

Price CRM Marketers Marketing 52

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Litmus

JANUARY 31, 2022

Jess Materna, Director of Product Marketing. The outlined illustrations are on trend, leveraging the compartmentalized style many tech and retail brands are leaning into. Subject line: TVs: you deserve this one! Preview text: Go ahead. Take another look. Lily says : The design of this email has some really nice touches.

eBook 89

eBook Finance Email Marketing Retail 89