Marketing Insider Group

MAY 12, 2025

Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Build Segmented Campaigns for Precision Lumping all users into one campaign limits your ability to speak directly to their needs. Image source 2.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Jeff Bullas

NOVEMBER 13, 2022

Building an interactive engagement experience for users in the metaverse is challenging, but it can also be a great opportunity to capture a future-minded marketplace. Augmented Reality: Augmented Reality is an interactive experience where real-world objects are enhanced using computer-generated perceptual information.

User-Generated 306

User-Generated Shipping Advertising Advertisers 306

Martech

JANUARY 31, 2025

Texts are a popular way for customers to receive receipts, shipping updates, appointment confirmations and, increasingly, deals. With Apple, the reach of RCS increases to nearly 100% of phone users. (An Google adopted the format in Google Messages, allowing access to the format by Android users. smartphone market.)

User-Generated 109

User-Generated Marketers Marketing Shipping 109

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. TL;DR Shoppers on Instagram spend more than on other platforms (40.1%

eCommerce 96

eCommerce User-Generated Entertainment Shoppers 96

illumin

JUNE 12, 2025

That said, brands should opt for more personalized audience targeting and contextual targeting , to ensure that ads are actually relevant and valuable to users. Use a countdown approach that highlights key shipping deadlines to create urgency. Sending last minute reminders can also be impactful.

Advertising 76

Advertising Advertisers Shoppers Shipping 76

Backlinko

JANUARY 21, 2025

Search engines help users find webpages related to specific search terms (called queries). Search engines provide users with a list of relevant webpage results related to their search queries (i.e., To learn how to create a sitemap, read our guide to the top sitemap generator tools. answering a question, finding a product, etc.)

User-Generated 112

User-Generated Shipping Price SEO 112

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. 52% of consumers notice name personalization, 40% notice personalization based on past purchases, and 39% notice product recommendations based on browsing history.

Gen Z 78

Gen Z Millennials Shipping User-Generated 78

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Every anonymous visitor represents a missed chance to connect, convert, and grow your business.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Vertical Response

OCTOBER 6, 2024

Offering a preview of the sales or a limited-edition product as a main incentive can further entice customers. The aim is to generate excitement and urgency, keeping your audience eagerly awaiting your Black Friday deals. High-quality images, bold colors, and contrasting color schemes can make your products stand out.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 87

Retail Shoppers User-Generated Customer Journey 87

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What problem do they have with [your industry/product]?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. The company grew its business on expert product knowledge and top-tier customer service. Despite offering thousands of products, the layout is clean, organized, and easy to navigate. Big mistake.

eCommerce 95

eCommerce Shoppers Transform User-Generated 95

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. The UGC was used as new visuals for Auburns song Daydream.

Branding 102

Branding Finance Fashion Health 102

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers can sell directly to customers or work with a partner, like a distributor, to help them sell their products.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. Heres how: Viral Discovery: TikToks algorithm curates highly engaging and personalized content, making it easy for beauty and CPG products to go viral.

Branding 52

Branding Shipping Transform Shoppers 52

GrowMatik

FEBRUARY 24, 2023

The term webhooks is used to refer to user-defined HTTP callbacks. For example, when a user signs up on your website, a certain email campaign gets opened or a contact unsubscribes, webhooks can send an HTTP request to a configured URL, which we call an endpoint. Both Shopify and WordPress users can use the Start Checkout event.

Shipping 96

Shipping Analytics User-Generated CRM 96

Customers.ai

OCTOBER 21, 2024

By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. Add any other filters, such as date ranges, specific product categories, or order values. Add product recommendations based on past purchases. With Customers.ai

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Customers.ai

NOVEMBER 14, 2024

From product recommendations to tailored messages based on past interactions, Klaviyo makes your emails feel like they were written just for each individual customer. SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

NOVEMBER 18, 2024

User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates. A strong community around an app is also a good sign that it’s trusted by other Shopify users. It’s not about having the most apps.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Animalz blog

APRIL 9, 2025

Theyre a product you maintain, improve, and rely on every day. It involves clear stages for input, generation, review, and publishing. Most teams dont realize theyre building a mini-product. And like any product, it needs QA, user documentation, and someone to maintain it. AI workflows arent just a set of prompts.

Transform 93

Transform Thought Leadership Shipping User-Generated 93

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. As you share more holiday-related content and offers, user-generated content (UGC), comments and questions also flood in.

Social Media Marketing 92

Social Media Marketing User-Generated Shipping Fashion 92

Litmus

JULY 31, 2024

Gmail’s not the only ISP to introduce tabs and automatic categorization of emails to the inbox: Yahoo Mail, Outlook, and Apple all have their own versions of inbox tabs to help their users organize and navigate their inboxes. ISPs are working hard to improve the experience of their service for their users.

Promotion 103

Promotion Email Marketing Marketers User-Generated 103

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research. Processing.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion 145

Promotion Product Branding Logistics 145

Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 112

Product SEO Shoppers User-Generated 112

AWeber

JULY 9, 2024

Include images that showcase your fantastic product or illustrate the feeling you want your audience to experience. If you can show the transformation a customer will experience with your product or service, they’ll be more likely to purchase. In this example, 1 Body hits you with a big countdown timer for free shipping.

eBook 81

eBook Transform Shipping User-Generated 81

Martech

JUNE 9, 2025

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Disconnected workflows: Standardized deployments rarely reflect the complex, multi-tool environments common in creative production. Creative software for production.

Transform 68

Transform Customer Acquisition Shipping Management 68

Customers.ai

JANUARY 2, 2025

Browsing a product? Post-Purchase Upsells : Suggest complementary products or encourage repeat purchases right after checkout. Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. Abandoning a cart?

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Search Engine Land

SEPTEMBER 17, 2024

Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? User behavior Some in the SEO community resist focusing on user behavior because there aren’t clear tactics for improving it. Better branding simply means better CTR. Processing.

User-Generated 78

User-Generated eCommerce SEO Shipping 78

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 79

Price Finance Shipping Real Estate 79

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Options like drag-and-drop functionality and automation make it user-friendly.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 131

Shipping User-Generated PR Energy 131

Customers.ai

DECEMBER 17, 2024

Heres how it works: Send a promo email highlighting the offer or product. First, they send a clean promo email showcasing the sale or new product. Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. These flows generate the most revenue with minimal effort.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Buffer Marketing

DECEMBER 4, 2024

Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. ✨ We are makers. We are artists.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94