Hubspot Marketing

JANUARY 23, 2025

Like when I was in the market for a new vinyl record player, I scoured the internet for TikToks, YouTube Shorts, Reddit forums, and blog posts detailing recommendations and features to look for before deciding to invest in the Fluance RT80. When Gen Z researches a new brand, theyre not just interested in your latest flashy product.

Gen Z

Martech

JANUARY 14, 2025

Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Transform

Martech

JULY 19, 2024

This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. However, their frame of reference might be different — they might not be as deeply immersed in the marketing world or understand the specific goals I am working towards.

Transform

Martech

NOVEMBER 13, 2024

While these solutions help increase productivity, they don’t fundamentally change workflows. How AI augments a traditional marketing campaign workflow. They act more like co-pilots, assisting us in tasks but not taking the wheel. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving.

Transform

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Engagement.

Email Marketing

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform

Sprout Social

MARCH 28, 2025

Ideally, youd be able to test MVP versions of your new ideas before putting all your production resources toward a project. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

User-Generated

Neil Patel

JUNE 25, 2025

Customer relationship marketing creates tons of benefits for brands, from increased customer lifetime value to a greater competitive edge. Here are a few of the biggest benefits of relationship marketing. Almost any product or service can be commoditized these days. Prompt them for feedback on your products and services.

Shoppers

Hubspot Marketing

AUGUST 26, 2024

Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics won’t necessarily be of much use.

Marketers

Buffer Marketing

AUGUST 6, 2024

  According to a survey from Edelman and LinkedIn , 64 percent of B2B decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.

Thought Leadership

Hubspot Marketing

JULY 12, 2024

Brand awareness, advocacy, sales acceleration, and increased product usage are all very real, very tangible benefits of a thriving community. That may look like a simple Facebook group, a product forum, or a single, dedicated channel on Discord or Slack. The benefits aren’t always visible. Start small and simple and then scale.”

Management

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing

Martech

JANUARY 22, 2025

Dig deeper: Amazons new Retail Ad Service brings RMN to the masses “When you’re Unilever and you’re selling products in the heat of the moment, in real-time when somebody is ready to buy, it’s not the right move to put something on Facebook or Snapchat or in a Google search result,” he said. .

Gen Z

Martech

JULY 9, 2025

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies.

Law

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email.

Education

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Example: We noticed youve been checking out [product].

eCommerce

Spiralytics

DECEMBER 18, 2024

Let’s take a closer look at how to leverage TikTok ads in the Philippines, with some insights into why it’s a marketing must-have for Pinoy entrepreneurs. TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. Is there a new dance or challenge?

Shipping

Power Digital Marketing

APRIL 7, 2025

The apps unique ability to captivate audiences through short-form video content has changed how consumers discover, research, and ultimately purchase products. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding

Martech

NOVEMBER 1, 2024

Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays. This acquisition-first mindset stems from traditional marketing metrics and organizational structures. Higher win rate due to known customer behavior and product usage patterns.

Customer Acquisition

Sprout Social

APRIL 15, 2025

Our content isnt product-driven, its inspired by feelings and conversations about money everyday people have. People dont scroll social to discover financial services product announcements. Beyond that, Ive also made it clear to leadership that social isnt the place to talk about our product. So we dont create them.

Finance

Hubspot Marketing

JULY 30, 2025

While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the unconscious impulses behind clicking behavior gives marketers a serious edge. Whether it’s a six-second explainer or a looping product demo, brevity builds recall and earns repeat views.

Digital Marketing

Use Insider

NOVEMBER 29, 2024

Topics include: The state of QR codes in marketing Generative AI tools and their impact on campaigns Audio tools and techniques for better content Crisis communication strategies that work The podcast features guest appearances by marketing leaders like Seth Godin, Simon Sinek, and Ann Handley.

Millennials

Martech

MARCH 19, 2025

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Today, marketing faces its own shift. Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach.

Transform

Martech

SEPTEMBER 4, 2024

The CDP classified them as an “Awareness” stage lead, and we sent a personalized email offering a short demo video: Subject: How [Your SaaS Product] Can Help Transform Healthcare Operations Content: “Hi [Name], I saw you recently downloaded our whitepaper on healthcare operations.

Marketing Strategy

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion. What replaces it? What replaces it?

CMO

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. Barre & Soul See the full brand guide here.

Branding

Power Digital Marketing

JUNE 3, 2025

Unlike traditional marketing content produced by brands, UGC provides a real, unfiltered perspective of your products or services, which helps potential customers relate to your brand on a deeper level. Reviews and Testimonials : Written feedback from customers who share their thoughts about your product or service.

Marketing Strategy

SocialPilot

JULY 21, 2025

Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Traditional marketing remains relevant for many businesses targeting older or less digitally engaged demographics. Solution: Social media is marketing you can actually afford — and measure.

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Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing

Martech

MAY 2, 2025

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. But digital was “owned” by marketing, and marketing and sales worked in two segregated silos. The fact that someone engages with website content does not necessarily signal near-term intent to buy your product.

Non-Profit

Duct Tape Marketing

DECEMBER 18, 2024

So that's the component that I think marketing leadership brings. This is how we ought to talk about our products and services. It's not just somebody that says, this is what we ought to do. This is how we ought to price it. That's great to have that strategy, that component. So breaking it down, you need the strategy first, right?

CMO

Sprout Social

MARCH 27, 2025

Influencer recommendations and word-of-mouth marketing are factors fueling this growth. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. To cut through the noise, ensure every marketing effort contributes to sustainable, long-term growth.

Advertising

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Website: the hub for all of your landing pages, content and products.

User-Generated

Vertical Response

JUNE 11, 2025

Emails featured straightforward language aimed at promoting products or services, with little to no personalization. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities. Content and message in 2005 were direct and promotional.

Transform