pt insights social-media-marketing-strategy 
Sprout Social
AUGUST 9, 2023
But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.
Sprout Social
NOVEMBER 16, 2020
Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
MAY 24, 2022
Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.
Sprout Social
DECEMBER 12, 2022
And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.
Duct Tape Marketing
FEBRUARY 7, 2024
With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares invaluable insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. 18:59] How do you best describe what Lately does?
Hootsuite
NOVEMBER 25, 2015
It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.
Duct Tape Marketing
JANUARY 4, 2024
Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. 11:18] What is your approach to monetizing?
Expert insights. Personalized for you.
78 
Let's personalize your content