Remove pt social-media-management
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Drops: 7am PT & 3pm PT on 9/13 & 9/14; 25K codes avail.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social.

Gen Z 98
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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Twilight Bella Swan outfits pt.

Retail 126
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign

Bannerflow

With a comprehensive 360 approach, every aspect of its campaign* was executed in twelve countries using Bannerflow’s Creative Management Platform. ” says Manos Stefanopoulos, Marketing Manager at Kaizen Gaming. The campaign During the FIFA World Cup 2022, Kaizen Gaming ran its most extensive campaign ever.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?