Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Gen Z 109

Gen Z Retail Food Millennials 109

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 70

Retail Customer Shoppers Advertising 70

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 110

User-Generated Gen Z Shoppers eCommerce 110

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Martech

OCTOBER 7, 2024

Ads are finally available for mobile users in the U.S. Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. New multimodal Lens features.

Retail 126

Retail User-Generated Price Product 126

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Between Nov. 1, 2024, and Dec.

Retail 92

Retail B2C User-Generated Food 92

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

DECEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. How will this boost sales?

User-Generated 111

User-Generated Retail Video Marketing Management 111

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. By comparing the sales performance of these groups with those exposed to the marketing efforts, you can estimate the incremental sales generated. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

User-Generated 118

User-Generated Retail Marketers Marketing 118

Martech

NOVEMBER 22, 2024

.” The deployment of genAI in the customer journey means that recommendations or additional items for a shopping list can be generated without feeding the shopping list into a third-party LLM like ChatGPT (Lerallut’s example was AI suggesting a good Burgundy to accompany a boeuf Bourguignon ). Bringing consumers on board.

Retail 111

Retail User-Generated Copywriting Customer Journey 111

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Meta reported 3.27

Retail 117

Retail User-Generated Price Advertising 117

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Users can add 3D animation to 2D images. Many are digital-native, forging tailored D2C digital strategies.

Branding 109

Branding Fashion Retail User-Generated 109

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Generative AI is equally disruptive, allowing marketers to: Perform data discovery : Use AI to uncover insights and trends within your data.

Transform 125

Transform User-Generated Direct Mail Retail 125

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. However, sales generated through Sponsored Product ads performed better, increasing by 11% year-over-year for the quarter, resulting in improved return on investment for advertisers.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes two new tools: an AI Video Generator and a Motion Tracking feature.

Retail 115

Retail User-Generated Advertising Advertisers 115

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Image Source 5.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

SEPTEMBER 4, 2024

It’s another compelling use case for maximizing the value of generative AI. First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. We will create fake user data. ChatGPT generated fake user data for my simulation.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance Transform 120

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. If OpenAI is any indicator, it’s hard to see how. launched Simpli.fi

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Martech

MARCH 20, 2025

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 97

Retail User-Generated Advertising Advertisers 97

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. The key addition is an optimization tool that lets users group campaigns, track performance across platforms, and allocate budget to the top performers.

User-Generated 102

User-Generated Retail SEO Advertising 102

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 290

Transform Logistics Manufacturing Retail 290

Martech

MARCH 10, 2025

Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. In short, it just wasnt actionable enough.

Transform 119

Transform Marketing Mix Retail User-Generated 119

Search Engine Land

JULY 24, 2024

Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views. Search evolution: AI Overviews in Search are showing positive trends, with increased usage and user satisfaction. What they’re saying.

Transform 89

Transform Retail User-Generated Advertising 89

Martech

JULY 25, 2024

It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history.

B2C 112

B2C Energy User-Generated Retail 112

Martech

OCTOBER 3, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Respond to comments, share user-generated content and participate in conversations. It’s about trust, shared values and personalized experiences.

Customer 137

Customer Branding Customer loyalty Transform 137

Martech

JULY 19, 2024

Free users are upgrading to starter products. The high tech, retail and consumer goods industries were also constrained. First-generation customer data platforms (CDPs) lacked features like AI and struggled with data governance and with omnichannel applications. SEMrush has 1.125 million free active users.

CRM 116

CRM User-Generated Marketing Automation Platform Retail 116

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Instagram Instagram is used by 84% of social media users, the most of all networks.

Entertainment 112

Entertainment Education User-Generated Retail 112

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 118

Branding Gen Z Energy Shoppers 118

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

illumin

JUNE 12, 2025

Higher spending on Father’s Day presents According to an annual survey by the National Retail Federation and Proper Insights & Analytics , Father’s Day spending is projected to hit an all-time high of $24 billion in 2025. As Retail Dive notes, “Omnichannel has grown beyond simply connecting online and in-store experiences.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” Take Stripo, for example.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. The challenge?

Retail 111

Retail Shoppers User-Generated Price 111

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. The goods are then sold to consumers at retail price for a profit. Think of them as retail platforms designed just for businesses rather than consumers. B2B ecommerce is a thriving industry.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Martech

MARCH 27, 2025

On Tuesday, ChatGPT released a new version of its image generation tool. Zeta Global released AI Agent Studio, a generative AI tool suite that allows marketers to select, create, and link AI agents for executing complex marketing tasks. So, I am not an unbiased observer when it comes to a recent AI development. Processing.

Transform 81

Transform Shoppers Retail User-Generated 81

Sprout Social

MARCH 12, 2025

Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. You can also suggest leaning on user-generated and influencer content on established channels to get ahead of performance headwinds. The limit does exist.

User-Generated 115

User-Generated Health Retail Branding 115