Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Product 132

Product Customer Acquisition Key Performance Indicator Customer Journey 132

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 124

Customer Journey SEO Logistics Customer 124

Rock Content

NOVEMBER 19, 2023

Software as a service, or SaaS , is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes. A few tweaks here and there.

Key Performance Indicator 134

Key Performance Indicator Transform Marketing Mix Marketing 134

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content. Here’s something somebody asked me!

Entertainment 103

Entertainment Social Media Marketing Fashion User-Generated 103

Unbounce

SEPTEMBER 29, 2023

Seven key landing page metrics Tools and techniques for measuring landing pages How to optimize landing pages through analytics insights SHARE Melody Sinclair-Brooks Serving as the Content Marketing Manager at AgencyAnalytics, Melody is a SaaS marketer and startup consultant with a background in brain science.

Analytics 111

Analytics Transform Digital Marketing Management 111

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Customer Acquisition 125

Customer Acquisition Customer loyalty Customer Customer Marketing 125

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. What is a customer journey map for ecommerce?

Customer Journey 117

Customer Journey eCommerce SEO Customer 117

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? The world is moving faster than ever before.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Neil Patel

JANUARY 30, 2023

If you’re a marketer, the odds are that it’s constantly on your mind. What Is Assumed About Mobile Vs. Desktop Users For marketers, there are a lot of assumptions made about mobile vs desktop users. A few key metrics have major differences between mobile and desktop users. Assumptions aren’t facts, though.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Hubspot Marketing

NOVEMBER 1, 2022

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". But which ones matter most to leadership? What KPIs Matter Most to Execs in 2023.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Search Engine Land

MAY 22, 2023

These effective backlinks are obtained through established relationships with 2500+ businesses and originate from the blogs of diverse businesses, including top-notch SaaS firms: g2.com, Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. As a result, customers get long-term outcomes.

Real Estate 101

Real Estate Finance Price Health 101

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 130

Conversational Marketing Real Estate Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 29, 2022

In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your business. KPIs vs. Metrics. In this case, follower count, post reach, and impressions will likely be the social media KPI metrics to measure. Why are KPIs important? OKR vs. KPI.

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. What are market types?

SEO 81

SEO Non-Profit Price Marketing 81

Search Engine Land

OCTOBER 17, 2023

This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. The domain vs. domain tool to see what keywords competitors rank for with associated metrics. One of my favorite aspects of SEO is diving into competitive research. Paid traffic. Trends over time.

SEO 131

SEO Branding Product Customer 131

Scoop.it!

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” So how do you access the proper information to personalize your content curation strategy for each customer? So how do you access the proper information to personalize your content curation strategy for each customer? Image Source ).

Analytics 85

Analytics Millennials User-Generated Fashion 85

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Let’s dive right in!

Thought Leadership 103

Thought Leadership Inbound Marketing Promotion User-Generated 103

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Is your YouTube engagement where you want it to be? What is YouTube engagement? What is YouTube engagement?

Analytics 97

Analytics SEO Promotion Food 97

Martech

JANUARY 26, 2024

While many other metrics matter, revenue is what enables success. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Generating revenue growth is the ultimate goal for any B2B founder.

Customer 125

Customer Manufacturing Market Segmentation User-Generated 125

Search Engine Land

DECEMBER 12, 2023

One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Advice on campaign structure.

Non-Profit 135

Non-Profit eCommerce CRM User-Generated 135

Rock Content

NOVEMBER 18, 2020

It is a valuable strategy (and philosophy) that allows us to meet the high standards of today’s users, who expect real and sustainable solutions to their problems. Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.

Product 89

Product User-Generated Transform Customer Acquisition 89

Neil Patel

MARCH 27, 2023

In late October, we analyzed the following software-as-a-service (SaaS) companies’ B2B product pages: Microsoft Azure Dropbox Asana Mailchimp Klaviyo Let’s look at what the data revealed about their B2B content strategies. If you focus on effectively building product page content, you could see a big payoff in conversions and traffic.

Product 102

Product User-Generated Customer loyalty Retail 102

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 114

Partner Marketing Manufacturing Thought Leadership Marketing 114

Rock Content

JUNE 22, 2020

Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible. But are they the right solution for your Digital Marketing needs? In this content, you will find out: Why your SaaS strategy needs an interactive calculator?

Price 74

Price Education Digital Marketing Market Trends 74

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. It’s nothing new.

Transform 144

Transform Retail Marketing Marketers 144

Scoop.it!

SEPTEMBER 14, 2023

Market intelligence might just be the secret. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. So, in this comprehensive guide, you’ll find four practical ways to use market intelligence for business growth. Look at their content marketing strategies as well.

Marketing 86

Marketing Marketers Health User-Generated 86

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Talking about search, there are many moving parts to a successful SEO strategy. But I simply didn’t have one at the time.

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Kevin Indig

APRIL 1, 2023

The most popular SEO strategy is growing traffic through blog content. By measuring the right metrics. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. Half the battle is understanding WHAT you need to fix on your site. The same principle applies to content.

User-Generated 95

User-Generated SEO Analytics Communications 95

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Let’s dig into what you need to know.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? How Does Customer Success Marketing Fit Into Your Org? .

Customer 134

Customer Transform Thought Leadership Health 134

Martech

OCTOBER 11, 2021

” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. .” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Customer 98

Customer Real Estate Transform Succession Management 98

Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. It’s been three years since we wrote about the Healthcare Industry.

Transform 59

Transform Health CMO Key Performance Indicator 59

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hubspot Marketing

DECEMBER 14, 2023

When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. International PPC is an effective way to reach customers around the world, whether you’re expanding into new markets or your primary customer is in a different country.

eCommerce 73

eCommerce Advertising Advertisers Promotion 73