Search Engine Land

APRIL 30, 2024

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. Let’s dive in.

Transform 97

Transform Real Estate Finance Advertising 97

Search Engine Land

NOVEMBER 27, 2023

To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. And this is what leads us to find these high-conversion phrases.

SEO 125

SEO PR Law eBook 125

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

DECEMBER 12, 2023

Conversion tracking best practices. Below are all the campaign types available on Google Ads, with recommendations on how to approach each. Below are all the campaign types available on Google Ads, with recommendations on how to approach each. Pass back information on which leads turned into sales to help Google optimize.

Non-Profit 128

Non-Profit eCommerce CRM User-Generated 128

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. No wonder many companies go for automation. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes.

Email Marketing 129

Email Marketing Marketing Marketers CRM 129

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. How did we get here? As a result, sales organizations have added enormous headcounts of SDRs and BDRs.

Marketing 116

Marketing Marketers Management Place 116

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Transform 123

Transform CRM Finance Communications 123

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Customers.ai

JANUARY 30, 2024

As we’ve previously discussed , this is a big deal for email marketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. From tips on email deliverability and infrastructure to engagement and frequency, get ready, because our experts are going to help ensure your inbox is insured against these new rules.

Email Marketing 117

Email Marketing Health Outbound Marketing Communications 117

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 125

Conversational Marketing Real Estate Marketing Marketers 125

Sprout Social

JANUARY 24, 2024

How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags? Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn.

Analytics 113

Analytics Finance CRM Place 113

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Trouble seeing this graph? Click here for a JPEG.

Manufacturing 98

Manufacturing Communications Health Analytics 98

Search Engine Land

NOVEMBER 13, 2023

business-specific data inputs, ad creative, landing pages, sales experience, etc). How do you determine what the best choices are? A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Have their biggest growth levers outside the ad account (e.g.,

eCommerce 113

eCommerce User-Generated Advertising Advertisers 113

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 113

SEO User-Generated Promotion Email Marketing 113

Hubspot Marketing

FEBRUARY 23, 2024

With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. How can you measure your customer experience? What’s the common thread here?

Direct Mail 87

Direct Mail Marketing Marketers Transform 87

Martech

NOVEMBER 20, 2023

That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. It’s perfect. Demographic data.

Email Marketing 123

Email Marketing Transform Whitepaper Marketing 123

Search Engine Land

NOVEMBER 21, 2023

How much of that traffic is actually converting? Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. to get those traffic numbers up! OK, celebration time is over.

Real Estate 132

Real Estate SEO Education Analytics 132

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. To ensure you not only keep up but thrive, let’s dive deep into the actionable steps you need to take. This personal touch significantly increased response rates and conversions.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Martech

FEBRUARY 12, 2024

It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. Marketing and sales were two good examples. It was planning time.

Marketing 103

Marketing Marketers Telemarketing Customer Journey 103

Marketing Insider Group

APRIL 10, 2024

Marketers must keep their target audience in mind as they look to optimize their current and future campaigns. There are several benefits of going with a dynamic marketing approach, especially when you lean on the expertise of a well-established agency. It’s a tough world out there. The result?

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Hubspot Marketing

APRIL 5, 2024

The hosts answered questions, told viewers how to style the items, and gave vital information such as the items' materials, features, and uses. Many TikTok creators suggest going live at least a few times a week to boost reach and increase follower counts. However, it looks like it is making a comeback via TikTok Live Shopping.

Gen Z 92

Gen Z Millennials Entertainment Manufacturing 92

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Many chatbots use conversational AI , so you know the communication will flow naturally. Well, thank goodness you found this article. What are automated DMs?

Analytics 131

Analytics Shoppers Communications Shipping 131

Search Engine Land

SEPTEMBER 6, 2023

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up.

SEO 134

SEO User-Generated Shoppers Retail 134

Rock Content

MAY 11, 2023

The primary goal of marketing is conversion. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to sales on websites. Then, how do you convert that traffic to sales once they are there?

Transform 90

Transform User-Generated Shipping Price 90

Hubspot Marketing

JANUARY 4, 2024

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers. These fictional profiles have helped me understand what makes my buyers tick, what keeps them up at night, and what they need to succeed. But creating buyer personas isn't a game of guesswork.

Analytics 105

Analytics Copywriting Communications Market Research 105

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? B2B Outbound Sales FAQs What is B2B Outbound Sales?

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Customers.ai

NOVEMBER 14, 2023

ClickIDs are going away and remarketing audiences are shrinking. Let’s dive into what website visitor identification is, how it works, and how you can find out who is visiting your site. Let’s dive into what website visitor identification is, how it works, and how you can find out who is visiting your site.

User-Generated 120

User-Generated Health B2C Analytics 120

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Identify what keeps them up at night." Tough question.

Copywriting 108

Copywriting PR SEO Content Marketing 108

Martech

DECEMBER 27, 2023

This means they’ll be shaking things up in how they market and handle consumer data privacy. For example, they’ll have to find new methods for collecting user data and be more transparent about how they’re collecting that data.” Those cookies are retiring in 2024.

Marketing 125

Marketing Marketers CMO CRM 125

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. How long does the customer relationship last and how profitable has it been? Not every interested prospect is going to turn into a long-term customer.

Customer 94

Customer Education Communications Management 94

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. How has it been for you? “Do you ever get anywhere?”

Customer Acquisition 104

Customer Acquisition Customer Customer Marketing Marketing 104

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. leads that will actually convert into sales). Meta Ads > Google Ads? But that’s where the similarities end.”

eCommerce 109

eCommerce User-Generated Advertising Advertisers 109

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. Now you’re ready to go. There are two things to do before starting this process.

Product 106

Product Education Communications Promotion 106

Lynton Web

DECEMBER 19, 2023

HubSpot , a leader in inbound marketing, sales, and service software, offers a robust chatbot tool integrated within its CRM platform to help. A chatbot is an advanced software application engineered to mimic human conversation through text or voice interactions. How Do Chatbots Work? What is a Chatbot?

CRM 105

CRM Transform User-Generated Inbound Marketing 105

Hubspot Marketing

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. Webinars Drive Sales.

Logistics 284

Logistics eBook Thought Leadership Acquisition Marketing 284