Buffer Marketing

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. From there, my business growth snowballed, slowly and steadily at first and then very suddenly. And, in 2022, I finally decided to put aside my corporate career and go full-time on the business.

Manufacturing 103

Manufacturing Key Performance Indicator Retail Shipping 103

Businesses Grow

JULY 31, 2023

Since this subject is so new and my own perspective is naturally limited, this post will feature a curation of the best ideas from everything I could find (with my insights peppered in!) Machine learning already drives programmatic buying in online advertising, e-commerce recommendation engines, and sales propensity models in CRM systems.

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Search Engine Land

NOVEMBER 9, 2023

Not a sales figure. Budget realism For most SEOs, the idea of getting a six-figure budget is in the land of dreams. “We want to start small, and if we see some returns, we’ll invest more.” So, they invest a small amount. What they usually mean is "sales." ROI is not a monthly sales increase.

SEO 116

SEO Finance Analytics Place 116

Buffer Marketing

OCTOBER 27, 2022

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States.

Shoppers 100

Shoppers Communications Place Branding 100

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Tiecas

MAY 7, 2024

Originally coined by Italian economist Vilfredo Pareto, this idea found widespread application in the business world. An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. Don’t get me wrong, everybody loves getting new business!

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

AWeber

NOVEMBER 8, 2022

For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers and potential customers to spend at your business.

Food 100

Food Promotion Marketing Marketers 100

Hubspot Marketing

MARCH 29, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Senate Committee on Small Business and Entrepreneurship report more than four million minority-owned companies in the United States today.

Manufacturing 123

Manufacturing Information Technology Retail Place 123

AWeber

DECEMBER 21, 2022

Every holiday is an opportunity to make more sales — and New Year’s is one of the best. And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. Get a few sales in the meantime by incentivizing your survey with a discount code.

Customer loyalty 110

Customer loyalty Fashion Marketing Marketers 110

Hubspot Marketing

MAY 1, 2024

The SMART goal framework is the perfect framework to apply to reach your big and small goals. Small wins are encouraging and can help you push through to the end. For example, if I wanted to learn Spanish as a global sales rep, I would need to focus on learning vocabulary specific to my job.

Management 109

Management Promotion Thought Leadership Education 109

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Businesses Grow

DECEMBER 12, 2022

ChatGPT says: If you’re looking to add a little flirtation to your first message on a dating app, here are a few ideas to get you started: You caught my eye from across the screen. Daniel continued: Another use I thought of is naming ideas. Spencer Crandall had a great time-saving idea! Dating help. Naming things.

Entertainment 145

Entertainment Food Place Health 145

Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Businesses have financial incentives to fact-check. Business email address Subscribe Processing.

Transform 124

Transform SEO Thought Leadership User-Generated 124

Buffer Marketing

MARCH 6, 2024

  I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort. Everything changed one day when I broke down and shared these feelings of fear with some coaching friends.

Product 97

Product Marketing Marketers 97

Businesses Grow

APRIL 8, 2024

And free, instant, and nearly perfect images, videos, campaign ideas — no problem.” The company partnered with trusted outdoor guides to tell the story of Yeti and drive sales of its premium ice cooler. We never would have found that idea through an online survey. Is this true? How did it happen?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Neil Patel

NOVEMBER 9, 2020

Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. Plus, the price tag on those more established businesses often run into the billions. Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Businesses Grow

AUGUST 14, 2023

With the help of some of my brainy friends in the RISE community, I’ve come up with a ChatGPT starter pack of prompts that would be useful to almost any business. Discover hidden relationships that lead to sales 2. Rapidly apply genius new ideas to your business 4. Forecast sales growth scenarios 6.

Manufacturing 96

Manufacturing Automobile User-Generated Fashion 96

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit. They expect to do business through digital channels.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Martech

MAY 15, 2024

While this is expected, I recommend looking for low-hanging fruit that can show immediate results and help move the needle forward to accomplish your business goals. Start small, purchasing limited product/functionality with the idea that you can expand to support the business as needed. This takes time and effort.

Customer loyalty 78

Customer loyalty New Technology Price Product 78

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! Answer: Certainly!

Promotion 101

Promotion B2C Retail Direct Mail 101

Digital Marketer

OCTOBER 27, 2022

Is your small business ready? When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. Black Friday and Cyber Monday routinely transform the fate of otherwise struggling businesses from precarious to solidly profitable.

SEO 78

SEO Transform eCommerce Promotion 78

Martech

DECEMBER 13, 2023

If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. 3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. You’re the lucky ones.

eCommerce 116

eCommerce Retail Customer Branding 116

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. They talk like humans, not like businesses. It’s a sure-fire method of distancing themselves from everyone else, even if that’s not the idea.

New Markets 174

New Markets Thought Leadership Marketing Marketers 174

Buffer Marketing

MARCH 5, 2024

The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company. Here’s exactly how we made the change and how we helped our D2C sales quickly succeed.   Instead, it flopped.

Shipping 84

Shipping Food Retail Customer Acquisition 84

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. The biggest challenge lies in finding email marketing ideas that resonate with your target audience. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. In effect, we’ve all become a little more human.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Businesses Grow

FEBRUARY 19, 2024

I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. To me, a book must contain insights and stories and quirky ideas that come from the unique perspective of the writer. But who is?

Food 128

Food Education eCommerce Branding 128

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Most businesses can benefit from both boosted posts and social ads. In particular, there are more business objectives to choose from , including lead generation and sales. When should you use boosted posts?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Search Engine Land

MARCH 12, 2024

The target group for this feature is likely your average Google Ads advertiser – someone like a generalist who runs ads as part of a wider role or a small business owner who’s never done this before – rather than the deep specialist. Typically, you want to include sitelinks to what will push the sale or close a deal.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

SocialPilot

APRIL 15, 2024

Your business could have a huge fan following. By monitoring your competitors’ post performance, you will get an idea about the ‘audience’ that actually converts. Illegal Pete’s is a restaurant that has a small fan base yet a strong conversion rate. They have been your huge advocates, grown your sales, so it’s now payback time.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. First, make a list of keywords used in your business. Set up a business account.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. Between an impending recession, sluggish sales cycles and clients looking to cut budgets, 2024 poses fresh challenges for agencies looking to thrive. Be a partner.

Digital Marketing 97

Digital Marketing Marketing Marketers Price 97

Buffer Marketing

OCTOBER 12, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. The process of building the business hasn’t always been so delightful, though.

PR 112

PR Finance Shipping Energy 112

Martech

AUGUST 2, 2023

That’s changed and now they can be considered by businesses of all sizes. Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., a small, inbound marketing agency in St. Business email address Subscribe Processing. Get MarTech!

Analytics 91

Analytics Inbound Marketing Marketing Marketers 91

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. While the buyer journey is out of our control, small nudges still have immense power. Business email address Subscribe Processing. It may only shine more light on it. In your inbox.

Market Research 98

Market Research Branding Place Customer Journey 98

Hubspot Marketing

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. But … what exactly is a business plan?

Finance 144

Finance Market Trends Market Research Marketing Plan 144