SocialPilot

FEBRUARY 11, 2024

How can we get creative with fitting [your product/service] into fun stories or posts? Need some tips on how influencers can dish out cool facts about [your product/service]. Add AI content generator Campaign Planning and Management How can AI assist in planning and managing influencer campaigns? What’s the buzz?

Influencer Marketing 88

Influencer Marketing Transform Marketing Marketers 88

Hootsuite

JANUARY 24, 2024

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Customer 101

Customer Social Media Marketing Finance Communications 101

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. The partnership’s impact on brand management The significance of maintaining a positive brand image in today’s digital landscape cannot be overstated.

Brand Management 117

Brand Management Management Branding User-Generated 117

Hootsuite

JUNE 19, 2023

Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. These policies should define appropriate and inappropriate conversations and how to manage negative feedback.

Law 95

Law Communications PR Management 95

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom. Be prepared to manage a crisis.

Management 145

Management CRM CMO Place 145

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

Management 90

Management PR Pharmaceutical Law 90

Sprout Social

DECEMBER 13, 2022

As a person who managed very public facing channels, I had to strategize how to reach a very specific internal audience with those channels. Crisis after crisis. While we were dealing with what seemed to be an unending coronavirus crisis, oddly, other crises kept coming on the radar with social media at the center.

Communications 104

Communications Management Education Promotion 104

Sprout Social

MARCH 9, 2023

Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. The main functions of PR are: Manage a company’s identity in terms of vision and mission. It’s essential to have a strategy in place so that you can take quick action and bring the crisis under control.

Communications 114

Communications PR Key Performance Indicator Thought Leadership 114

Martech

OCTOBER 23, 2023

Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. How Hudl relies on social data to inform customer service needs Seasonality is something many brands face, regardless of their industry.

Education 115

Education Health Management Branding 115

Search Engine Land

OCTOBER 23, 2023

Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management. How Hudl relies on social data to inform customer service needs Seasonality is something many brands face, regardless of their industry.

Education 112

Education Health Management Branding 112

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. It’s quite a responsibility to manage public social media accounts, particularly if you’re in government service. 5 Tips to Effectively Use Social Media in Government.

Communications 98

Communications Law Education Management 98

Hootsuite

MARCH 18, 2020

Here are three small ways Hootsuite is going to help: Supporting our customers : in addition to our usual support and fully operational team, we’re launching a series of free online workshops on how brands can build better processes for crisis management, as well as a new upcoming virtual conference.

Food 143

Food Health Education Management 143

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. And Allied Beverage needed a more efficient way to handle all the service calls during a crisis.

Transform 127

Transform Customer CRM Finance 127

Hubspot Marketing

DECEMBER 21, 2020

As you're drafting your copy, consider how your email will encourage the reader to take a desired action, like clicking a link to purchase or scheduling a call with a sales rep to learn more about your services. This blog post template is an example of a product or service review. How was the customer service? Introduction.

Copywriting 144

Copywriting eBook Communications Marketing 144

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Like any social media manager that pours their heart, soul, creativity and time into their content calendar , you probably want to remain hands-on to make sure each post goes out smoothly.

Management 140

Management Social Media Marketing User-Generated Fashion 140

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. It gets even trickier if you’re managing multiple channels. Bonus: Get the free social selling guide for financial services. A properly managed DE&I campaign can do exactly that.

Law 105

Law Social Media Marketing Education Customer loyalty 105

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 126

Management Social Media Marketing Education Communications 126

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation.

Management 106

Management Branding Shoppers User-Generated 106

Hootsuite

MARCH 23, 2020

On top of the devastating health crisis, businesses face a looming recession. Use the disruptive lessons of the present to build for the future, especially the rapid experimentation in remote work, online service delivery, and increased use of real-time analytics. Two ways to build connections in a time of crisis.

Transform 145

Transform Health Finance eCommerce 145

Hubspot Marketing

SEPTEMBER 7, 2022

We discovered that companies are in a crisis of disconnection today, caused by three major disconnects. I want to share what we’ve learned about each disconnect, and how we believe companies can solve this crisis. This all leads to a crisis of disconnection. Systems Are Disconnected. Systems are disconnected.

Customer 130

Customer CRM Customer Journey Education 130

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Hopefully, you never have to address a crisis on social media.

Social Media Marketing 119

Social Media Marketing Price Marketing Marketers 119

Sachs Marketing Group

JANUARY 1, 2024

Encourage your followers to share their experiences with your products or services. Providing exceptional customer service can also lead to positive mentions and recommendations. Reputation Management: Ask More People for Reviews Actively soliciting reviews from customers is essential for building a strong online reputation.

Digital Marketing 82

Digital Marketing Real Estate User-Generated Marketing 82

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. One client opted for managers to nominate top performers to take part in a focus group.

Transform 105

Transform Branding Management Education 105

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. The state of the crisis. If you make a commitment and miss it, people are just going to go somewhere else.

Manufacturing 114

Manufacturing Customer Logistics Food 114

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. While not every negative comment is a crisis, the way you approach controversies can help curb one.

User-Generated 115

User-Generated Communications PR Health 115

Hootsuite

MARCH 27, 2020

In the epicentre of a major crisis, the pressure skyrockets. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency. The role of social media in crisis communications.

Communications 145

Communications Management Health Non-Profit 145

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Brands that don’t shift to a new business model of transparency are not only at risk of losing consumer trust—they’re at risk of creating a crisis for themselves. More: [link].

Health 141

Health Advertising Advertisers Communications 141

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! The power of strong social media manager job descriptions . The future CMO/CCOs.

Management 101

Management Communications CMO Digital Marketing 101

Hubspot Marketing

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis. When a Crisis Descends, Pause Before Planning. Creating New Content in Times of Crisis.

Content Marketing 142

Content Marketing Marketing Marketers Communications 142

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Automating likes and comments is a recipe for a potential social media crisis. You can’t provide personalized service with purely automated interactions.

User-Generated 115

User-Generated Analytics Management Social Media Marketing 115

Sprout Social

MAY 11, 2021

When it comes to building and managing strong client-agency partnerships, no detail is too small. 70% of agencies say that social is an integral part of their overall service package, according to Sprout’s Agency Pricing & Packaging Report. Post approvals are a small but powerful step in any social media service offering.

Transform 130

Transform Communications Health Promotion 130

Martech

DECEMBER 9, 2021

A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. Dave Bruno, Director of Retail Market Insights at retail management software firm Aptos, says consumers are right to be worried.

Shoppers 102

Shoppers Logistics Retail Energy 102

Hubspot Marketing

NOVEMBER 29, 2022

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. But how will The Crisis of Disconnection manifest in your business? You’ve seen the data.

CRM 101

CRM Thought Leadership Customer Acquisition Customer 101

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. or "What services does a PR agency provide?". Reputation management. Reputation management is one of the main services that public relations firms offer. Crisis management.

PR 121

PR Communications Price Management 121

Hootsuite

OCTOBER 11, 2022

Social customer service. Customers are increasingly turning to social media channels for customer service. Whether it’s a simple inquiry or an emotional complaint, every service-oriented social mention of your brand provides an opportunity to show you care. Crisis control. You’ve got to meet them where they are.

User-Generated 145

User-Generated Branding Social Media Marketing Customer 145

Buffer Marketing

AUGUST 16, 2023

Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. This significantly impacted our revenue and profit margins.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Marketing Insider Group

APRIL 6, 2020

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services. Especially in a crisis.

Content Marketing 105

Content Marketing B2C Marketing Marketers 105