Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors.

Manufacturing

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. By taking the time to truly know your customers , brands can tailor their messaging to resonate with target audience needs and preferences. Enter microcontent.

Whitepaper

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Customer

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.

Marketing Strategy

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price

Scoop.it!

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Social media content is highly engaging and often includes hashtags that help brands track and collect UGC.

User-Generated

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. The insights executives can glean from social dont just make a brand they make a business.

Health

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Hint: Listen up. The result?

Customer

Trade Press Services Newsletter

AUGUST 1, 2024

Brand Trust and Why It Matters Brand trust reflects the confidence that your customers and partners have in your business. Be upfront about your products, services, processes, and business practices. Your website , social media profiles, and other digital platforms should reflect your brand values and convey recognized expertise.

Whitepaper

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

Thought Leadership

Trade Press Services Newsletter

FEBRUARY 6, 2025

A regular newsletter attracts potential customers or clients who want to learn from your expertise. This practice will expose new readers to your brand and provide another touchpoint with current and potential customers. The post LinkedIn Newsletters: Everything You Need to Know to Get Started appeared first on Trade Press Services.

Thought Leadership

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints. Of course, those preferences change.

Customer

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a couple ways current tools can provide more — and faster — insights: Social Media and Community Monitoring As somebody who has been known to fall down a research rabbit hole or two, I like to use a mix of community research and trusted resources. Predictive personalization can make your customer feel like your brand gets them.

Analytics

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. Inform and educate potential customers.

CMO

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Those who are skeptical of the latest.

Marketers

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. I’m a huge fan of social media, especially LinkedIn.

Event Marketing

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. What I mean is that you can repurpose content onto other platforms; perhaps youve got a mailing list or a social media following to take answers to your target audience in other formats. This means covering the topics your potential customers are looking for, in-depth.

SEO

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Jump to a social media platform: 1.

Branding

Martech

OCTOBER 28, 2024

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs. Now: Basic recommendations aren’t enough anymore.

Market Trends

Hubspot Marketing

DECEMBER 6, 2024

Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts wont be successful or sustainable if they dont practice what they preach since brand values are now an important part of consumers' purchase decision strategy. My top tip is to show, not just tell.

Communications

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Like customizing it to that person and then having very detailed automated responses with sequences and chatbots.

B2C

Hubspot Marketing

SEPTEMBER 24, 2024

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Search engines used to provide bluelinks that get customers to your website. But with AI overviews and soon SearchGPT, customers are getting more answers without leaving search.

Transform

Marketing Insider Group

OCTOBER 7, 2024

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Branding

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Key Performance Indicator

Search Engine Land

OCTOBER 2, 2024

Social monitoring tools Monitor social media platforms to identify industry-specific trends, popular topics and commonly used phrases. For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Bilingual customers are often tolerant of conducting business across languages.

User-Generated

Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. GenAI tailors experiences based on customer behavior, increasing conversion rates. Customer-centric approach.

Copywriting

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere.

Whitepaper

Marketing Insider Group

SEPTEMBER 23, 2024

These products include: Customer Relationship Management (CRM) systems to manage customer data and interactions. Social media management tools that schedule and track social media posts. Are you looking to automate email campaigns, manage social media, or analyze customer data?

Management

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer

Buffer Marketing

DECEMBER 16, 2024

They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. links Use bit.ly

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