AWeber

APRIL 17, 2024

Step 2: Grow your subscriber base In order to sell a house, you need interested buyers and actual sellers, right? If you want to attract home sellers, create a page that explains how you can help them sell their homes quickly and for the best possible price. Automated email series Buying or selling a house is no easy feat.

Real Estate 78

Real Estate Email Marketing Education Marketing 78

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. That’s why, before I pitch myself or say yes to a speaking engagement, I ask the question: What do I want to sell?

Transform 89

Transform PR Marketing Strategy Communications 89

Martech

FEBRUARY 20, 2024

The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Rock Content

MARCH 11, 2024

For example, is the money you put into social media marketing driving traffic to your website while increasing brand recognition and, ultimately, revenue? You look at your page rankings, website traffic, and social media engagement to see the effects. The goal of social media is not a monetary one. That is measurable ROI.

Content Marketing 97

Content Marketing Key Performance Indicator Marketing Marketers 97

Rock Content

MAY 10, 2024

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. But what is social commerce, and how can brands use it to drive conversions? But what is social commerce, and how can brands use it to drive conversions? Here, we’ll define social e-commerce and explore what you need to know to master it.

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Search Engine Land

NOVEMBER 27, 2023

If you sell gardening supplies, find out if your customers are into tools, indoor or outdoor gardening, and whether they prefer growing vegetables, flowers, or succulents. This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. Look at non-SEO tools and data providers first.

SEO 126

SEO PR Law eBook 126

Search Engine Land

SEPTEMBER 6, 2023

You can avoid a messy website by implementing a simple topic cluster structure. Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. With topic clusters, you can build a network of interconnected content that showcases your expertise and authority in a specific subject.

SEO 138

SEO Digital Marketing Health Social Media Marketing 138

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. SEO, content, social, email, ads – they cover it all, injected with their signature blend of witty banter and straight-shooting insights.

Marketing Ethics 111

Marketing Ethics Transform Copywriting CMO 111

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.

SEO 115

SEO PR Branding Customer 115

Scoop.it!

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

JULY 19, 2023

When brands take less of a polished, perfect approach to social, and embrace more chaotic conversational moments, it’s often referred to as unhinged marketing. If you see a social media post and think “How did that get approved?” Entertainment Over Selling The content is funny and aims to entertain more than it aims to sell.

Gen Z 88

Gen Z Entertainment Food Education 88

Neil Patel

NOVEMBER 15, 2021

Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. This resource will show you what topics are currently trending and how you can use that information to draw the attention of your chosen audience. Here are a few reasons to use Google Trends: Find Interesting Topics.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. In the second, which I like to call social engine optimization, you implement practices to give your content a better chance of appearing on Pinterest. Why Pinterest?

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Businesses Grow

NOVEMBER 18, 2022

Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions). I wrote it in 2009 when everything when social media was a far simpler place. I knew enough by this time to know that these topics represented the most popular real-time conversations in the world.

Education 145

Education Entertainment Communications Place 145

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. Content showcasing your industry authority ranks higher in the algorithm.

SEO 98

SEO User-Generated Thought Leadership Social Media Marketing 98

Hubspot Marketing

DECEMBER 26, 2023

Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation. Short-form videos are soaring in popularity across all social channels, including Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Price 91

Price Market Segmentation SEO Market Research 91

Hubspot Marketing

DECEMBER 14, 2023

In this blog post, we'll go over: How Marketers are Using AI How to Implement AI in Your Marketing Processes How Marketers are Using AI Understanding Complex Topics Marketers, such as Martina Bretous, editor of our Next in AI Blog , use AI to better understand complex topics. “I Evaluate the benefits of AI.

Transform 111

Transform User-Generated Marketing Marketers 111

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Education 131

Education Real Estate User-Generated Place 131

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. So, SEO is not always the best option if you need to quickly generate interest around a new topic or when launching a new product to the market.

SEO 143

SEO User-Generated Energy Promotion 143

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Analytics 102

Analytics Social Media Marketing Law Product 102

Businesses Grow

JANUARY 2, 2024

How to design an AI marketing strategy An in-depth and thorough piece that approached the topic from a new angle. This post went viral, somewhat to my surprise, because it was a pretty advanced topic. I think this is a moving target and a topic of ongoing debate, especially in academic circles. Me and you.

Gen Z 109

Gen Z Education Marketing Strategy Branding 109

Hubspot Marketing

MAY 1, 2023

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic -- some people love it, others are exhausted by product placements everywhere. So why are people so suspicious of social shopping? What Can Social Sellers Do to Build Trust?

Gen Z 90

Gen Z User-Generated Shoppers Shipping 90

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !)

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Transform 123

Transform Pharmaceutical B2C Event Marketing 123

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Rock Content

MARCH 9, 2023

Instead of members having to think up topics, AI does the work for them, in conjunction with LinkedIn’s editorial team, to ensure nothing untoward gets through as a topic. A select number of relevant experts will then be invited to post and add whatever they think under the topic. 4) Spam, spam, spam We know it’s coming.

Digital Marketing 91

Digital Marketing Promotion Place Marketing 91

AWeber

MAY 17, 2022

And you'll sell a lot more stuff. For example: You sell boots. You sell ultralight hiking boots for long-distance hikers who want great ankle support with minimal weight, even if that means they have to pay more than they would on regular boots. They sell duck boots to people who want a pair of boots that will last.

Customer 122

Customer Copywriting Marketing Marketers 122

Rock Content

MARCH 14, 2024

The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. Content mapping: based on your research, create a plan with topics, formats, and channels that resonate with your audience.

Whitepaper 107

Whitepaper User-Generated eBook Health 107

Rock Content

SEPTEMBER 13, 2023

Reddit is a discussion aggregator and social news site. It stands out among social media platforms because of the variety of topics discussed there. Once you create the account, go to your profile and click on social media links. You can also link to your social media sites here. 1 Is Reddit Useful for SEO?

SEO 80

SEO Promotion Branding Advertising 80

Sprout Social

FEBRUARY 17, 2022

Social media. Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Social media buttons. Direct mail.

Email Marketing 129

Email Marketing Marketing Marketers Direct Mail 129

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Sell your own products and services As a creator, you can monetize your Instagram presence by offering your own products or services.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Digital Marketer

OCTOBER 2, 2023

In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. People Buy from People The social web offers a unique opportunity to humanize your brand and create a personal connection to customers.

Branding 100

Branding Thought Leadership Energy SEO 100

Sprout Social

NOVEMBER 30, 2023

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

CRM 102

CRM Whitepaper Marketing Marketers 102

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. In the past, content from social media platforms like Instagram and Facebook wouldn’t be indexed on search engines like Google.

SEO 98

SEO User-Generated Analytics Gen Z 98

Rock Content

MAY 9, 2024

This behavior is leading travel marketers to rethink their SEO strategies, focusing more on niche topics or unique travel guides that can’t be easily summarized by SGE. Diversify Traffic Sources: Don’t rely solely on organic traffic; focus on social media, email marketing, and other channels. reduction in clicks.

Health 75

Health User-Generated Finance Advertising 75