Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Users who follow your account wont see these particular reels on your account page or in their feed. Theres a world of social media users not yet following your brand who can offer valuable insight through trial reels.

User-Generated

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Lead generation? These experiences brought Pinterests online community to life, entertaining audiences while also yielding valuable user-generated content (UGC) for social media sharing.

Branding

Neil Patel

JUNE 25, 2025

It Lowers Customer Acquisition Cost Whether your company relies on traditional marketing, paid channels, or outbound sales, average customer acquisition costs aren’t cheap. Relationship marketing efforts can help you keep those costs in check. But that’s just one example of Spotify’s custom playlists.

Shoppers

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. An opportunity was generated that aligned with your marketing message.

CRM

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. “There are no boundaries,” said Svikas.

Gen Z

Martech

AUGUST 12, 2024

I regularly use generative AI to polish content, assist with writer’s block, and help with creating presentations (I’m a big fan of gamma.app ) and have found it both effective and a great timesaver. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy

Hubspot Marketing

JULY 22, 2024

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Ready to get started?

Branding

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. With over 56.1

Shipping

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos.

Social Media Marketing

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. The solution is “un-marketing.”

Advertisers

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.

Email Marketing

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Transform

SocialPilot

JULY 21, 2025

In addition, showcasing user-generated content and testimonials adds another layer of trust, letting your customers speak on your behalf. Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Solution: Social media is marketing you can actually afford — and measure. Generate leads?

Transform

Sprout Social

MARCH 27, 2025

As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

Influencer Marketing

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Hubspot Marketing

OCTOBER 14, 2024

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Let’s take a look at some traditional models as well as some newer frameworks. Traditional Marketing Models 1.

Marketing

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand.

Transform

Sprout Social

APRIL 15, 2025

A lot of traditional marketing doesnt have a place on socialits better suited to our website, blog, email or other channels. Once that clicked across marketing (and the entire company), everything made sense to stakeholders. Like when we saw that our signup selfie video was generating social buzz.

Finance

Exposure Ninja

AUGUST 4, 2025

AI tools require exceptionally clear messaging to make accurate recommendations to their users, making precision in your value proposition essential. Twelve months later, we generated over 6,000 leads from the same platform. Better conversion rates meant every pound spent on advertising generated more leads.

Transform

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing

illumin

JULY 23, 2024

Put simply, AR users can control their presence in the real world; VR users are controlled by the system. In addition, VR users typically require a headset device, but AR can be accessed with a smartphone or other digital devices. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertisers

Use Insider

NOVEMBER 13, 2024

That’s why in this guide, we’ve gathered the eight best Adobe Experience Cloud competitors and alternatives — from traditional marketing clouds to more modern omnichannel and digital experience platforms. As an advanced enterprise email marketing solution , Insider also supports AMP for email.

Customer Journey

Sprout Social

JUNE 25, 2025

The traditional marketing playbook isn’t breaking through like it once did. Plus, 76% of all users say social media has influenced a purchase in the last six months. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. Not just in reach, but in revenue.

Gen Z

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO

SocialPilot

FEBRUARY 17, 2025

Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Use Reels, Stories with Link Stickers, and bio links to guide users to your website. Instagram Reels generated more bio link clicks than static posts. What is your post about?:

Transform

Use Insider

AUGUST 5, 2025

“Set a goal” might be the most overused marketing advice of all time. But oddly enough, most marketers still get it wrong, especially when it comes to automation. It’s not just about having a target like “generate leads” or “increase retention.” Everyone knows it. You could manually write every message.

Welcome Software

MARCH 24, 2025

It differs from traditional marketing saturation; it’s not about sheer volume, but strategic, consistent presence across relevant touchpoints. And don't just tell your story—invite customers to be characters in it, featuring their user-generated content, testimonials, and digital transformations in your social strategy.

Branding

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

Shopper Market

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” And then our product marketing arm, we kind of have this triad ad pod model where we will come together and we’ll set the strategy quarterly.

PR

SocialPilot

MAY 29, 2025

A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. This guide covers the best platform for real estate marketing and the pros and cons of social networks. Facebook has a broad user base, including buyers, sellers, and investors.

Real Estate

Hootsuite

NOVEMBER 21, 2024

When organic content resonates with wide audiences and is easy to share, brands get to generate buzz and build awareness of their products or services with new demographics. Super viral content can even get you coverage in traditional media, expanding your reach even further. The viral marketing strategy in question?

Transform

Hubspot Marketing

NOVEMBER 21, 2024

With 93% of businesses now calling video essential to their marketing strategy, industry experts point to two major catalysts: AI's role in enhancing video creation and an audience increasingly drawn to video for its immediacy and depth. Lead generation. Technical evaluators were the opposite. Revenue.

Video Marketing