Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Health 103

Health Management Branding Customer 103

Search Engine Land

JUNE 6, 2023

But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Why marketers should use Custom Columns. The four most important use cases I’ve seen in action. The above data gives you extremely useful insights into each conversion stage.

Customer 101

Customer Analytics Performance Marketing Place 101

Search Engine Land

SEPTEMBER 11, 2023

Still, for particularly competitive keywords, it might require a little push. In this case, you’ll most likely need to optimize your content for the right search intent, which takes us to the next step of SEO content optimization. Avoid using spammy anchor texts. Target relevant keywords that align with user intent.

SEO 144

SEO User-Generated Analytics Marketing 144

Search Engine Land

DECEMBER 7, 2023

This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates. It offers free analytics on product performance, pricing, demand and more.

Retail 99

Retail Product Non-Profit Price 99

Search Engine Land

NOVEMBER 3, 2023

We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. It’s also important to consider that using an LLM requires a clean and robust underlying data model.

Analytics 123

Analytics User-Generated Marketing Marketers 123

illumin

APRIL 26, 2024

In its official statement , Google says the UK Competition and Markets Authority (CMA) needs “sufficient time to review all evidence including results from industry tests.” This potentially violates anti-competition rules. Marketers should take this pause as a breather and use it to enhance their cookieless strategies going forward.

Advertising 52

Advertising Advertisers Management Product 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Here’s how.

Customer 110

Customer Transform Communications Promotion 110

Search Engine Land

APRIL 26, 2024

If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview. Platforms such as Salesforce and Microsoft Dynamics offer rich insights into customer needs and behaviors, making them essential tools for SEO. Cluster it with the help of a Python script.

Product 62

Product SEO Gen Z Transform 62

Search Engine Land

AUGUST 17, 2023

It can then apply its natural language processing prowess to interpret and drive insights that will take your SEO game to the next level. Use cases: ChatGPT plugins for SEO Let’s dive in and explore four use cases of ChatGPT plugins that can supercharge your SEO strategies. You will also need a Noteable account.

SEO 98

SEO Food Copywriting Analytics 98

Search Engine Land

OCTOBER 18, 2023

There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Read on to learn how marketers can use AI to turn calls into their competitive advantage.

Real Estate 109

Real Estate User-Generated Law Energy 109

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to use the insights. How do you bake the insights into your strategy? Let’s dig into: What they are.

SEO 119

SEO Thought Leadership Price Product 119

Search Engine Land

MARCH 26, 2024

Let’s look at four reasons why creating an app landing page is important and how to use your SEO skills to maximize your ASO success and learnings. Make feature descriptions clickable so you can track clicks or use heatmapping software like CrazyEgg or Hotjar to understand which features viewers are most interested in.

SEO 100

SEO Real Estate PR Health 100

Hubspot Marketing

DECEMBER 19, 2023

But here's the catch: You must know how to use AI effectively. I also share insights from Amazon sellers who use AI in multiple business areas. That's not to mention use cases like customer service, product research, price optimization, marketing, and inventory management. Do I use AI to do this?

Price 87

Price Transform User-Generated Market Trends 87

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Martech

FEBRUARY 13, 2024

Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack. Consider conducting a competitive analysis to understand the martech stack of leaders in your industry. If it worked once, it can work again.

Transform 108

Transform eCommerce Retail Marketing Automation Platform 108

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Which functions of AI are used in business? What is AI? Siri, Alexa), recommendation systems, autonomous vehicles and medical diagnosis systems.

Transform 121

Transform User-Generated Analytics Market Trends 121

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 118

Transform Advertising Advertisers Law 118

Rock Content

MARCH 14, 2024

After several tests and after piloting new models in the way we produce content (for us and our clients), I’ve gathered key insights based on recent studies, our experience, and real data, to help you tailor your content for the future of SEO. Follow along with me. Put your readers and audience first. Be helpful to them.

User-Generated 92

User-Generated SEO Branding Product 92

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It offers a road map to navigate success through the competition.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Search Engine Land

SEPTEMBER 6, 2023

Keyword research for the holidays As is always the case with all keyword research , the goal is finding queries, topics and terms with relatively large volume but highly targeted user intent. With the most competition and volume within this space, save these terms for your site’s highly optimized and highest-impact pages.

SEO 136

SEO User-Generated Shoppers Retail 136

Search Engine Land

DECEMBER 8, 2023

This article will look at when there is a case for and against using them. Drawbacks It can drive up CPC as it increases competition for the terms. When you want to target specific audience sets Using branded and competitor terms in conjunction with remarketing audiences can help you customize your ad message and landing pages.

Branding 117

Branding Customer Acquisition Advertising Advertisers 117

Search Engine Land

DECEMBER 4, 2023

And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started. Picture this situation: You’re helping a health company with keyword research, and they’re in a highly competitive niche. In my case, I had two folders, one for broad match keywords and one for related ones).

SEO 125

SEO User-Generated Analytics CMO 125

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. HubSpot, of course, is one of many widely used platforms for marketing and sales.

Transform 128

Transform CRM Finance Communications 128

Search Engine Land

MARCH 13, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. Conduct keyword research: Use keyword research tools like Semrush or Google Keyword Planner to identify relevant keywords and topics that align with your target audience’s search intent.

Real Estate 109

Real Estate SEO User-Generated Promotion 109

Martech

JANUARY 18, 2024

Regional teams executed localized strategies while global leaders rolled up unified insights. In both cases, strategic integration focused on: Consolidating customer data. Integration creates a seamless flow of data and insights across tools, empowering marketing teams to make decisions that positively impact the bottom line.

Transform 116

Transform Customer loyalty CRM Analytics 116

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 123

Health Manufacturing Thought Leadership Product 123

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications.

Whitepaper 94

Whitepaper Manufacturing Customer Pharmaceutical 94

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Transform 120

Transform Finance Energy Retail 120

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. For CMOs like you, personalization has shifted from a competitive edge to a baseline expectation. Beyond the hype, crafting an effective personalization strategy is no walk in the park.

Key Performance Indicator 122

Key Performance Indicator Logistics Analytics Advertising 122

Search Engine Land

MARCH 18, 2024

There are a few approaches you can use here: Talk it through I suggest talking this through with your team. If your team has customer-facing members, they will likely have some powerful insights. If the competition is all very similar, being different will help you stand out and piggyback on some of the more established competition.

SEO 118

SEO User-Generated Promotion Product 118

Hootsuite

NOVEMBER 21, 2023

And to understand that context, you need competitive analysis tools. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Actionable insights to help you grow faster. What is a social media competitor analysis tool?

Analytics 86

Analytics Social Media Marketing User-Generated Branding 86

Search Engine Land

FEBRUARY 27, 2024

Using AI to create content isn’t bad in and of itself. Too many fundamental problems and issues still don’t make it viable to use for any serious, ambitious brand in a competitive space. But right now, the only potential use case we’ve seen that makes any possible sense is around extremely black-and-white stuff.

SEO 114

SEO Manufacturing B2C Place 114

Search Engine Land

MARCH 11, 2024

Show you how to use a Python script with an NLP (natural language processing) tool. A roadmap of the entities Google uses to understand your space, plus insights into where your site stands against the competition. ” While traditional linking might connect pages using basic keywords, entity linking goes deeper.

SEO 123

SEO eCommerce Digital Marketing Marketing Strategy 123

Scoop.it!

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. Enhance the Overall Employee Experience Want to take your employer brand to the next level and stand out from the competition? It’s more than just updates; it celebrates our team’s stories, achievements, and insights. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

MARCH 21, 2024

Customer insights. Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. AI’s power comes with responsibility — protect customer data while leveraging insights for marketing success.

Transform 121

Transform Analytics CMO CRM 121

Search Engine Land

JANUARY 9, 2024

Below, we’ll review a selection of top AI SEO tools, covering free, freemium, and premium tools with a breakdown of their features and example use cases. The power of AI chatbots The age of AI content creation is upon us. Top use cases: Use Google to brainstorm content ideas and generate optimized content.

SEO 122

SEO Transform User-Generated Price 122

Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. Not having the right level of insight or ability to isolate valuable visitor segments from noise can lead to: Analytical mistakes. Competitive intelligence.

SEO 136

SEO User-Generated Analytics eCommerce 136