Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. A corporate blog can accomplish this and help you expand your reach. What is a Corporate Blog?

Real Estate 74

Real Estate Marketing Marketers User-Generated 74

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Customer loyalty User-Generated Shipping 130

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

Pharmaceutical 127

Pharmaceutical Thought Leadership B2C Social Media Marketing 127

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 130

Digital Marketing Marketing Strategy Marketing Marketers 130

Martech

SEPTEMBER 29, 2021

You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”.

User-Generated 114

User-Generated Branding Product Social Media Marketing 114

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context? We are sure you know that.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Search Engine Land

APRIL 30, 2024

Get the daily newsletter search marketers rely on. Over the last few years, there have been some companies whose first move when the economy turns sour is to lay off or offshore their employees in “cost centers” like customer service and content teams. Business email address Subscribe Processing. Is AI ready?

SEO 114

SEO Thought Leadership User-Generated Shipping 114

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Gen Z 111

Gen Z Branding Millennials Transform 111

Hubspot Marketing

APRIL 17, 2023

His videos have been viewed more than 26 billion times. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. These videos have millions of views.

Real Estate 97

Real Estate Food Finance Advertising 97

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Because of its massive user base, social media is a major component of many companies’ marketing strategies. Social media is big business.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

Thought Leadership 133

Thought Leadership Transform Communications Branding 133

Hubspot Marketing

DECEMBER 12, 2023

He’s an engineer, so seeing hobbies like basketball and video games stood out to me. We'll also review the different interests and hobbies that will help you stand out in the job market. In the interests section, he included iPhone photography, video games and playing musical instruments like saxophone and guitar.

Place 100

Place Real Estate Non-Profit Finance 100

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. Each of your B2B consumers inevitably has many questions about the products or services available to them. Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return.

Whitepaper 97

Whitepaper Retail Traditional Marketing User-Generated 97

Search Engine Land

MAY 30, 2023

Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects.

Branding 100

Branding Gen Z Transform Education 100

SmartBrief - Marketing

SEPTEMBER 28, 2023

“Return to Taobao” reinstated the focus on consumer affordability, enabling numerous small and medium-sized businesses (SMBs) to offer competitive products and services. C urrently, 70% revenue of Tmall and Taobao comes from corporate merchants. This approach may contribute to the platform’s vitality and sales growth.

eCommerce 52

eCommerce Transform Retail Fashion 52

Search Engine Land

MARCH 13, 2024

When we turn up to work, we aren’t able to put ourselves into robot corporate mode. Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. ” And he was completely right.

B2C 103

B2C Customer Journey SEO Place 103

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content.

Shoppers 108

Shoppers Food User-Generated Entertainment 108

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Buffer Marketing

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

User-Generated 94

User-Generated Entertainment Shoppers Fashion 94

Chief Martec

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. ” Software vs. Services Blended Delivery Models.

Transform 123

Transform Law Non-Profit CRM 123

Marketing Insider Group

MAY 19, 2020

One upon a time, user-generated content was the favorite buzzword in content marketing. Content that comes directly from your employees is also seen as more authentic and genuine than corporate branded content. When your content marketing stops being driven by numbers and instead is driven by passion, magical things can happen.

Customer 115

Customer User-Generated Entertainment Promotion 115

Buffer Marketing

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Explore this evolving platform dynamic to broaden your personal or corporate brand reach, and consider engaging professional assistance to harness LinkedIn’s full potential.

Gen Z 86

Gen Z Affiliate Marketing User-Generated Law 86

Search Engine Land

APRIL 2, 2024

Demonstrates how well the product meets the user’s needs. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.

Customer 84

Customer Real Estate Health Customer Journey 84

Search Engine Land

JANUARY 23, 2024

This significantly impacts marketing strategy. Localized geo-targeting Start by targeting your core service areas or a specific region. For example, an ingredient supplier that wants to sell their products to corporations like Coca-Cola, not an individual consumer. Business email address Subscribe Processing.

Advertising 107

Advertising Advertisers Shipping Marketing Mix 107

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Market Trends 141

Market Trends Digital Marketing Whitepaper Manufacturing 141

Businesses Grow

JANUARY 3, 2023

Let’s deal with it in a rational and productive way and come out stronger on the other side. Instead of math, we could spend that time doing something more productive. Within a year of the advent of digital music production, half of all professional musicians lost their jobs. So let me share some calming thoughts with you today.

Education 144

Education Communications Product Branding 144

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. Product for new product/solution announcements.

Whitepaper 82

Whitepaper Millennials Law CMO 82

Neil Patel

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. What a waste of money!

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Two Videos Of What It Would Be Like If Google Was A Real Living Person. Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Martech

JANUARY 31, 2022

We had a great corporate page on LinkedIn, Twitter, Facebook, etc. We needed a corporate evangelist to go and speak. Here are three ways Praill recommends marketers take their organizations to the next level on LinkedIn. How to scale personalization efforts with data-driven marketing. Grow your influencing network.

Branding 96

Branding Thought Leadership Communications Product 96