Hubspot Marketing

MARCH 25, 2024

Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. This is a big reason why some say the tournament draws negatively on worker productivity. It’s a good question considering this year’s numbers at HubSpot. OK, admit it. And I’m not alone.

Market Trends 79

Market Trends Management Product Marketing 79

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports.

Analytics 101

Analytics Logistics CRM Customer Journey 101

Martech

SEPTEMBER 18, 2023

Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools.

User-Generated 123

User-Generated Shipping Education CRM 123

Hubspot Marketing

APRIL 2, 2024

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.

Shoppers 99

Shoppers Price User-Generated Customer 99

Hubspot Marketing

APRIL 21, 2023

That’s why you need inspiration from A/B testing examples. In this post, let's review how a hypothesis will get you started with your testing, and check out excellent examples from real businesses using A/B testing. Using featured images that are more contextually related to our blog posts will contribute to a lower bounce rate.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Why we care.

CRM 115

CRM Customer Acquisition User-Generated Price 115

Six & Flow

JANUARY 24, 2024

To help you navigate these changes and ensure your compliance, HubSpot has introduced a new email security feature that focuses on the Sender Policy Framework (SPF) and Domain-based Message Authentication, Reporting & Conformance (DMARC). Moreover, with the use of this feature, your emails are less likely to be flagged as spam.

Communications 98

Communications Promotion Email Marketing Marketing 98

Lynton Web

DECEMBER 19, 2023

HubSpot , a leader in inbound marketing, sales, and service software, offers a robust chatbot tool integrated within its CRM platform to help. This guide provides an in-depth exploration of HubSpot's chatbot capabilities, equipping you with the knowledge and strategies needed to employ this technology effectively.

CRM 105

CRM Transform User-Generated Inbound Marketing 105

Search Engine Land

NOVEMBER 9, 2023

Why we care. Advantage+ for Lead Gen: Meta is testing full campaign automation for lead generation campaigns, using Meta Advantage. ” Hubspot. To support businesses in generating high-quality leads efficiently, Meta is introducing HubSpot as a new CRM integration partner, offering a straightforward click-through setup.

CRM 131

CRM User-Generated Advertising Advertisers 131

Hubspot Marketing

APRIL 2, 2024

Throughout the summer, we dove into June and July web traffic and deal data from over 103,000 anonymous HubSpot customers around the globe. Unfortunately, when you're dealing with macro trends in the market a lot is out of your control," says Emmy Jonassen, HubSpot's VP of Acquisition. Use data to guide your strategy.

Manufacturing 97

Manufacturing Communications Health Analytics 97

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

User-Generated 88

User-Generated Law Management Communications 88

Martech

FEBRUARY 20, 2024

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. Why we care. This includes things like personalizing campaigns and advanced testing.

Marketing 121

Marketing Marketers Management Customer 121

Hubspot Marketing

JANUARY 23, 2024

“We find that the majority of high-ranking product reviews in the result pages of commercial search engines (SERPs) use affiliate marketing, and significant amounts are outright SEO product review spam,” the report states. Her team was responsible for knowing exactly what content ranked higher than us in the search engines– and why.

Affiliate Marketing 113

Affiliate Marketing SEO Education Analytics 113

Martech

JANUARY 2, 2024

They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. Why we care. Even marketers using proprietary tools like HubSpot’s ChatSpot are likely to be affected if plaintiffs prevail. Click here to take the survey The defense.

Transform 107

Transform Product Marketing Marketers 107

Martech

DECEMBER 12, 2023

This leaves them with a suite of powerful tools, none of which are used to their full potential, resulting in wasted investments and missed opportunities. Comprehensive training for team members Ensure that all team members are thoroughly trained in using the existing software. We’d like to know how it’s been for you.

Marketing 124

Marketing Marketers New Technology Management 124

Hubspot Marketing

APRIL 9, 2024

For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might even be using AI without knowing it, with Google using AI in paid search to create relevant ads. I used ChatGPT to create a Python script that managed the files for me.

Advertising 71

Advertising Advertisers PR Millennials 71

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? If you can do these tasks on your current software, why should you migrate your data, in the first place? One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes.

CRM 98

CRM Price User-Generated Analytics 98

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. As Rob Giglio, CCO at HubSpot, rightly says, “ Marketing has changed more in the last 3 years than in the last 50. And, as marketers, we need to stay on top of best practices and trends.

Influencer Marketing 90

Influencer Marketing Marketing Marketers SEO 90

Lynton Web

JANUARY 12, 2024

Why Customer Feedback Matters In addition to discovering insights on how to improve, customer feedback can help you retain customers by maintaining good standing with them by promptly correcting any issues they may have had. Write Concise Email Copy Start the email with a simple salutation using personalization.

Customer 105

Customer Communications Promotion Product 105

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Michael Santos, a psychologist at the University of California, demonstrated why in his 1994 study. To learn more, listen to his podcast Nudge , a proud member of the HubSpot Podcast Network.

Price 93

Price Promotion Market Research Product 93

Search Engine Land

JANUARY 24, 2024

Why we care. For existing ad campaigns using lookalike audiences on LinkedIn, you will need to shift to predictive audiences or activate audience expansion to maintaining a dynamic targeting strategy. LinkedIn will discontinue lookalike audiences on February 29. What are lookalike audiences? Implications for existing campaigns.

Advertising 114

Advertising Advertisers Search Marketers Customer 114

Martech

JULY 27, 2023

Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: Why the move into photography?

CRM 89

CRM PR Marketing Automation Platform Customer Journey 89

Hubspot Marketing

SEPTEMBER 5, 2023

Fortunately, HubSpot's SEO team has taken some of the guesswork out of it. Here, learn from HubSpot’s SEO experts on what types of content you'll want to start leaning into in 2023 to continue directing traffic to your website — and what to avoid. Which is an alarming thought. But it lacks the nuance and complexity of real life.

User-Generated 120

User-Generated Thought Leadership SEO Product 120

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's explore why. At HubSpot, Facebook is a valuable channel for us in driving return on ad spend.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

DECEMBER 27, 2023

Why the disconnect? Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue. Speak plainly : Pay attention to how you use acronyms and technical terms, and try to avoid them when possible.

Transform 116

Transform Communications Marketing Marketers 116

Hubspot Marketing

OCTOBER 31, 2023

The formula I and other marketers use to calculate this metric is dividing total or unique clicks by the number of delivered emails. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed to find new ways to get more clicks in your emails. I then multiply that answer by 100.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Hubspot Marketing

DECEMBER 1, 2023

Best Social Selling Tools Best Social Selling Tools Social Selling Software HubSpot Social Media Management Software Source HubSpot’s Social Media Management Software is a comprehensive social media tool that can boost your social selling efforts. Why not meet them where they’re at with Instagram Shopping ?

Price 95

Price CRM Social Media Marketing Management 95

Lynton Web

DECEMBER 15, 2022

Meeting your business goals requires the right technology, and for many organizations, that means onboarding HubSpot. HubSpot’s software is advanced, and if you have no experience with it, you may feel overwhelmed, leading to mistakes. Without a partner , you may not commit enough time to implement HubSpot properly.

Health 98

Health CRM Communications Place 98

Hubspot Marketing

OCTOBER 25, 2023

That’s why knowing how to write a CTA is essential. Luckily for us, writing strong CTAs can be achieved with enough practice (or using a CTA tool to help you get started ). That’s why using data and numbers is a great way to demonstrate that your message is clear and straightforward. Use adverbs sparingly.

Whitepaper 110

Whitepaper Copywriting User-Generated PR 110

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

CRM 122

CRM Manufacturing User-Generated Management 122

Hubspot Marketing

DECEMBER 28, 2023

Hubspot: That’s a Deep We Don’t Want To Roll In ? hubspot That's a deep we don't want to roll in ? Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps).

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Lynton Web

SEPTEMBER 21, 2022

If you’ve just signed on with HubSpot (or you’re considering the purchase), you and your leadership are probably excited about the possibilities this platform can provide — everything from streamlining workflows to growing and scaling your business with successful marketing and sales campaigns. Why is HubSpot Onboarding Important?

Transform 98

Transform Communications CRM Place 98

Hubspot Marketing

MAY 23, 2023

So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. Why Marketers Should Use AI in Marketing Automation Ways Use AI in Marketing Automation Successfully implementing AI Marketing Automation How is AI driving marketing automation? million by 2030.

Food 125

Food Marketing Marketers CRM 125

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Product qualified leads are contacts who've used your product and taken actions that indicate interest in becoming a paying customer.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. And as businesses approach the new world of hybrid or remote-first working, it's never been more essential for your teams to use powerful technology to remain connected, in-sync, and effective. Already a HubSpot Customer? Already a HubSpot Customer?

Product 86

Product CMO CRM Management 86

Hubspot Marketing

JUNE 16, 2023

Subject lines that use words like “urgent,” “breaking,” “important,” or “alert” have higher open rates. Seeing clever use of wordplay or emojis on one of our favorite newsletters can help us think of new ways to approach our subject line. Use a familiar sender name. Never use "noreply@company.com."

Email Marketing 144

Email Marketing eBook Food Communications 144

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. AI can't replicate that (at least convincingly), but it can assist us in the process. Q1 Marketing Tips from HubSpot Experts Embrace an elastic approach. Let's dive in. Go back to basics. "To

eCommerce 107

eCommerce Marketing Marketers Influencer Marketing 107