Use Insider

JANUARY 9, 2025

For many use cases, Braze is also more cost-effective than Adobes products. Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. Data unification.

Customer Journey

Exposure Ninja

APRIL 29, 2025

The panel explored how flexible work impacts productivity, inclusivity, and employee wellbeing, as well as what it means for the UK’s economic growth, carbon goals, and employment future. ” At Exposure Ninja , we’ve been fully remote since 2011. . ” At Exposure Ninja , we’ve been fully remote since 2011.

Transform

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Use AI to its full potential to create content, have two-way conversations at scale, predict customer behaviors, work more efficiently, and drive productivity.

Customer Journey

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. This campaign got Coca-Cola a 7% increase in consumption of their products, and their campaign earned 18 million impressions via social media.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. This campaign got Coca-Cola a 7% increase in consumption of their products, and their campaign earned 18 million impressions via social media.

Social Media Marketing

Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Our customers are our greatest gift My colleague Erika Trautman said it best, Customers that hold you to a remarkably high standard are a product teams greatest gift.

Influencer Marketing

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He was constantly working on it, refining it.

Transform

Chief Martec

MAY 6, 2025

The market of martech grew exponentially to thousands and thousands of products. The headline literally is that the martech landscape has grown 100X since 2011. Yes, the consolidation of that first big wave of martech products is finally happening. solutions categorized. From there, things got surreal.

B2C

Duct Tape Marketing

FEBRUARY 26, 2025

In 2011, Gabriel described Google as having these zero click searches and zero click answers. So they like sell a food product. I don't have permission to mention who they are, but they sell a food product direct to consumers. So, you know, when did it start showing up? Rand Fishkin (01:13.356) Yeah. So we tried this.

Marketing Strategy

SocialPilot

JULY 28, 2025

Case Study: Sunday Riley’s Sephora Review Scam (2015–2017) From 2015 to 2017, employees at Sunday Riley were instructed by the CEO herself to write fake positive reviews for their products on Sephora. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise.

Management

Hootsuite

FEBRUARY 14, 2025

According to YouTubes product team, the algorithm only pays attention to how a video performs in context. 2005-2011: Optimizing for clicks and views YouTubes algorithm started off by recommending videos that attracted the most views or clicks. The algorithm wont punish your video for having a lot of traffic from off-site (e.g.,

Analytics

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. Business email address Subscribe Processing. Stay connected with customers.

Branding

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. As consumers do more research online, they’ll depend more on what others say about your products and services. An overwhelming number of consumers (70 percent) already depend on user reviews for information about products and services. The trend shows no sign of stopping, nor should it.

Millennials

Hubspot Marketing

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. Now, let’s look at a real example of human-centered design: meal subscription boxes. Phase Two: Ideation.

Product

Chief Martec

MAY 7, 2024

It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. More may have been acquired but are still being offered as stand-alone products with their original brand. More and more are apps offered by services firms, “productizing” some of their secret sauce.

Product

Hubspot Marketing

JANUARY 30, 2017

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

Product

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Shopify Shopify is an e-commerce platform that allows small businesses to set up an online store and sell their products.

Food

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. Nielsen’s primary product is TV ratings and there are serious concerns about the reliability of those numbers. What happened. for about $10 billion. for national ratings.

Product

Neil Patel

JANUARY 4, 2022

From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews. You may have to rethink your product review strategy.

eCommerce

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. While productivity can expand our possibilities, too often it comes at the expense of our well-being, meaningful relationships, and social support. At the corporate level, one example is Merck.

Product

Hubspot Marketing

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video.

Product

Search Engine Land

FEBRUARY 1, 2023

2011: Bing’s Yusuf Mehdi: “We have some of the best minds in the world at work on search quality and relevance, and for a competitor to accuse any one of these people of such activity is just insulting.” Tablets On Nearly Equal Footing With iPad 2011: More coverage: Live Blogging The Google Android 3.0

Search Marketers

Hubspot Marketing

MAY 10, 2017

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. 8 Brands That Used the Scarcity Principle to Promote and Sell Products. 1) Snap Inc.

Branding

Hubspot Marketing

OCTOBER 11, 2023

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

Gen Z

Adobe Experience Cloud Blog

MARCH 25, 2014

First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Product and Industry' Who doesn’t like to be invited to a party or asked to dinner? The same is true in business.

Thought Leadership

Rock Content

JULY 30, 2020

YouTube’s first major breakthrough was in 2011 , with the royal wedding between Katherine Middleton and Prince William of England. It is possible to develop it as an introduction to your company, educate the consumer on the subject, or simply serve as a tutorial for using a product. The live webinar can take several approaches.

Product

Search Engine Land

JANUARY 13, 2023

2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%. 2011: “Q. We love this product and team; on strategy and profitable.”

Search Marketers

Marketing Insider Group

OCTOBER 9, 2018

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. Today, it reports around 7,000.

Advertising

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12) John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Law

Adobe Experience Cloud Blog

DECEMBER 9, 2013

These enterprise cloud companies are rapidly popping out of the woodwork – none of the above were public prior to 2011. Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner. Product and Industry' Who will rule the future?

Finance

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. In 2013, more than half (51%) of US adults owned a smartphone for the first time during the survey period (2011-2023) and continued to grow since then. Back in 2014, there were 1 billion smartphone users.

Communications

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform

Hubspot Marketing

MARCH 23, 2021

The amount of revenue businesses allocate to marketing has increased steadily over the past 10 years, with average marketing percentage of revenue landing around 13% in 2021 , compared to just 8% back in 2011. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C

Search Engine Land

JANUARY 4, 2023

2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2011: Google was again sued over privacy issues related to the launch of Google Buzz. Tablet OS At CES.

Search Marketers