The hidden costs of martech sprawl and how to overcome them
Martech
FEBRUARY 3, 2025
What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. The modern marketing leader is drowning in options. compound annual growth rate.
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