Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 112

Gen Z Advertisers Advertising Branding 112

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 88

Gen Z Advertisers Advertising Search Marketers 88

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. The QQ and QZone are great examples of a social media brand that gained traction long before we signed on to well-known platforms owned by U.S. QZone, a social media site and app, launched in 2005.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Create interactive filters for your brand.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 144

Gen Z Marketing Marketers User-Generated 144

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Elysian Brewing.

Gen Z 143

Gen Z Marketing Marketers User-Generated 143

Hubspot Marketing

OCTOBER 11, 2023

2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. We also can’t forget the rise of social media as a marketing platform, giving businesses a new and unique way to build brand awareness, interact with audiences, and inspire sales.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 137

Branding Fashion Gen Z B2C 137

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Celebrating Black joy, seen through the eyes of Black women photographers.

Gen Z 143

Gen Z CMO Education Branding 143

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Gen Z 126

Gen Z Millennials Advertisers Advertising 126

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The most popular branded YouTube channel is LEGO, which has over 7.1

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. use Facebook—more than double what it was in 2012. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 132

Gen Z Marketing Marketers Millennials 132

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

SocialPilot

MARCH 5, 2024

If your business has just seen the social media world’s light, then ‘reach’ can be the most vital metric to assess your brand awareness. Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost.

Gen Z 98

Gen Z Analytics User-Generated Management 98

Exposure Ninja

JULY 13, 2022

In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z 132

Gen Z Millennials User-Generated Shipping 132

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Social media manager.

Logistics 101

Logistics Gen Z Management Millennials 101

Exposure Ninja

OCTOBER 2, 2023

This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign. Now there’s Red Bull branding on the cars, the uniforms and, of course, the players drink Red Bull during interviews.

PR 52

PR Marketing Marketers Promotion 52

Buffer Marketing

DECEMBER 10, 2024

Brands and creators focused on wellness, mindfulness, or even food and beverage can tap into this trend. Partner with self-care brands for giveaways or exclusive offers. Patrick’s Day March 20: International Day of Happiness Established by the United Nations in 2012, this day emphasizes happiness as a fundamental human goal.

Health 111

Health Transform Fashion Gen Z 111