Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Wearable devices have grown by 2x month over month since October 2012. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. platforms, you can place fun animated stickers and filters on images or videos sent within the app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

OCTOBER 11, 2023

2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. That being said, Facebook’s purchase of Instagram ( $1 billion in 2012 when the platform had only 30 million users) is certainly paying off. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. And though a recent Forbes article cautions against generational reductionism (i.e.,

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. Other places to find gifs include Tenor , Tumblr, Reddit, and Imgur). Gifs are now used in place of emojis and text in everyday online conversations. How ow does this relate to marketing? Use Gifs in Email Marketing.

Promotion 133

Promotion Branding Entertainment Millennials 133

Rock Content

AUGUST 19, 2020

Social media is the place for that. of millennials use, daily, at least one social media channel. If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. Want to reach younger customers? in the case of Boomers and 77.5% for Generation X).

Branding 115

Branding Millennials Fashion User-Generated 115

Hootsuite

MAY 17, 2023

Especially millennials, who spend about 14 hours a week looking at house listings on social media. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.”

Real Estate 116

Real Estate Millennials Analytics Advertisers 116

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). Reflect on why you want to go viral in the first place. Good question!

Gen Z 131

Gen Z Marketing Marketers Millennials 131

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. That is, until, a major life event takes place, like finding out that a baby is one the way. It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Adobe Experience Cloud Blog

OCTOBER 11, 2017

That’s what Asos did for their Winter 2012 campaign which won them a —one of the highest honors that can be bestowed upon advertisers and marketers—and additionally, a cool £5m in sales. While looking for top trending content, it’s essential to bring all the knowledge you have about your audience to the table and use every bit of it.

Thought Leadership 134

Thought Leadership Millennials Influencer Marketing Place 134

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 132

Gen Z Millennials User-Generated Shipping 132

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Quick Stats 1.65

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Bacardi For its 150th anniversary in 2012, Bacardi released a series of print and television ads showcasing the brand's party-starting heritage.

Customer 121

Customer Millennials Advertisers Advertising 121

Exposure Ninja

OCTOBER 2, 2023

Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing. Although it’s only a small detail, it makes the ad more relatable and will grab the attention of anyone who lives in that place. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Buffer Marketing

DECEMBER 10, 2024

Super Bowl LIX will take place at Caesars Superdome in New Orleans, Louisiana, and is set to dominate social media globally. Patrick’s Day March 20: International Day of Happiness Established by the United Nations in 2012, this day emphasizes happiness as a fundamental human goal. The event drew over 126.3

Health 111

Health Transform Fashion Gen Z 111

Sprout Social

OCTOBER 3, 2018

Now you’ve got to ensure that the entire campaign team adheres to the strategy you’re setting in place. Having a firm strategy in place will help mitigate errors and empower campaign team members to make decisions knowing that they’re staying on-message no matter how fast they’re moving on social.

Education 111

Education Non-Profit Transform User-Generated 111