Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 140

Content Marketing Marketers Marketing Finance 140

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. ” I don’t care what words you use to describe content marketing.

Content Marketing 111

Content Marketing Thought Leadership Entertainment Marketers 111

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. It’s no longer just about words – content is about creating experiences. Amanda Todorovich, content marketing director, Cleveland Clinic. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketers Marketing 112

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I told him I was in marketing. Ask most people what marketing is, and they will tell you it is an ad. Marketing Today Is Broken. 2013 brought us the Dove Real Beauty ad that really set the stage. Or a billboard.

Content Marketing 111

Content Marketing CMO Marketers Marketing 111

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Content Marketing Institute

JULY 31, 2018

Using psychology to inform your content marketing isn’t sneaky trickery. While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. Click To Tweet.

Content Marketing 103

Content Marketing Marketers Marketing Communications 103

Marketing Insider Group

JULY 27, 2015

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The B2B technology process is complicated.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Marketing Plan 145

Marketing Plan Energy Marketers Marketing 145

Marketing Insider Group

DECEMBER 26, 2012

And I wish you all the best in your marketing endeavors in 2013! Top B2B Marketing Insider Post of 2012: What Is Marketing? In order for us to change the problems we face in marketing today, we need to define it. Bonus: My most popular post from 2011 declared: Change is Coming To B2B Marketing.

Marketers 103

Marketers Marketing Advertisers Advertising 103

Marketing Insider Group

MAY 23, 2013

e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A1: But it’s the convergence of all these, plus a new generation of buyer expectations that is breaking most marketing IMO #contentchat. e6e6e6 ;''> May 20, 2013 3:10 pm via TweetChat Reply Retweet Favorite. A2: Most marketing is literally inside-out.

Customer 96

Customer Marketers Marketing CMO 96

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

Food 110

Food Content Marketing Place Promotion 110

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. Big Data marketing (personalization).

Transform 110

Transform Entertainment Marketers Marketing 110

Marketing Insider Group

DECEMBER 13, 2012

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard. What Is Big Data For Marketing? The key for 2013 with Big data is to figure out how to make a difference.

Retail 108

Retail eBook Analytics Marketers 108

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Marketing Insider Group

JANUARY 21, 2014

In fact, the Corporate Executive Board’s latest report shows that “emotional” marketing messages beat “promotional” ones by a factor of 2 to 1. That is why “Content Marketing” is one of the biggest buzzwords in marketing. It requires businesses to create content that their customers actually want.

Promotion 111

Promotion Communications Content Marketing Price 111

Adobe Experience Cloud Blog

APRIL 21, 2014

Based on the responsiveness of your leads and customers, refine the product based on customer feedback, measured product engagement, and net promoter scores. Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. Do Something New.

Key Performance Indicator 134

Key Performance Indicator Marketers Marketing Thought Leadership 134

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.”

CRM 109

CRM Finance Promotion Content Marketing 109

Marketing Insider Group

FEBRUARY 26, 2014

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here. Content that people actually want, like, consume and share.

Shipping 110

Shipping Content Marketing Promotion Place 110

Hubspot Marketing

DECEMBER 14, 2016

In 2013, MegaRed -- a company that sells a type of krill oil supplement that is good for your heart -- launched a noteworthy digital Valentine's Day campaign. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart. The emotions you want to evoke in your audience.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Martech

MARCH 28, 2023

Are your marketing efforts aligned with your customer’s goals? As the catalyst for the golden rule of content marketing , you can get your customer to take action by triggering a dopaminergic surge at the right time. They found that depleted serotonin levels correlated to choice deferral.

Customer Journey 135

Customer Journey Customer Whitepaper Marketers 135

Marketing Insider Group

MAY 7, 2013

It is about understanding the role of content and how content can be used to tell a powerful and emotional story. I even predicted that social, content and personal branding would drive the future of business in 2013. Social + Content = Personal Branding Success. And it is about growing your social connections.

Transform 111

Transform Communications Promotion Branding 111

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. I’ve written about local business marketing and local SEO before. Another great feature that you get with the ad is in-store promotion.

Branding 145

Branding Retail Real Estate SEO 145

Content Marketing Institute

NOVEMBER 28, 2017

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. That’s where the idea of “This Old Marketing” came from. At our recent master class in Washington, D.C.,

Content Marketing 111

Content Marketing Entertainment Promotion User-Generated 111

Marketing Insider Group

APRIL 24, 2023

Openverse Image Source: Openverse Openverse is an open-source search engine that was created by Creative Commons, a nonprofit organization that promotes free and open culture. Openverse was designed to provide users with access to free content, including images, videos, and music.

Non-Profit 119

Non-Profit User-Generated Advertisers Advertising 119

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. 22) Check out LinkedIn's Content Marketing Score & Trending Content resources. 18) Leverage @mentions in your status updates.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. As a result of this evolution, marketers across Europe are shoring up their mobile video investments.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Adobe Experience Cloud Blog

JUNE 24, 2013

While the core principles remain true, here are some of the most important factors that have redefined modern marketing over the last seven years. The rise of content marketing. Ideally, this content is not about the company or its products and services; it educates or entertains. Free shipping!

Fashion 134

Fashion Marketers Marketing Analytics 134

Marketing Insider Group

AUGUST 27, 2015

52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. What does this mean?

Transform 110

Transform Marketers Marketing Education 110

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 111

B2C User-Generated Health Retail 111

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 90

Entertainment Thought Leadership Marketers Marketing 90

Marketing Insider Group

MARCH 7, 2013

My game won 20+ awards globally and has been translated into 12 languages, giving me awesome exposure to consumer marketing, crowdsourcing and social media. We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. Liquid Content.

Branding 106

Branding Thought Leadership Fashion Marketers 106

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Businesses Grow

JANUARY 15, 2024

Today, we’ll look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history. The idea behind the blog post It was the summer of 2013. The topic was familiar enough — social media and content marketing. But something was wrong. And it was just getting worse.

Outbound Marketing 117

Outbound Marketing Inbound Marketing Content Marketing B2C 117

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. I worked hard.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145