Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. We’re not limited to TV-style ads or perfectly polished educational videos. Schedule & promote the videos. Educational : These are informative and can create brand awareness for new customers.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. There are plenty of excuses for overly-promotional and boring content. Focus On The Customer. But the thing that keeps getting in the way: a lack of focus on the customer.

Content Marketing 111

Content Marketing Marketers Marketing Entertainment 111

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer. 85% stated they wanted a vendor with knowledge of their industry.

Transform 110

Transform Marketers Marketing Education 110

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. Store traffic: This is perfect for those promoting multiple business locations to drive more in-store visits. What are you promoting? Include the name of the promotion. What is Instagram advertising? Is it a monthly ad?

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Studies show that 95 percent of all purchase decisions are emotion-driven.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 136

Real Estate Promotion User-Generated Analytics 136

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Founded in 2013, Patreon allows content creators to earn money from subscriptions. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista. Want to learn more about Twitch?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back. Connection and Communication with Employees.

CMO 145

CMO Marketers Marketing Health 145

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art & Copy.

Transform 143

Transform Marketers Marketing Millennials 143

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. For brands, educational content is particularly useful on Pinterest. Women on Pinterest power buying decisions. As of 2019, 79.5%

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

MARCH 7, 2013

We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. We have a big new responsive/mobile re-styling due on the 18th of March 2013. Promoted content is rising too and could well backfire as consumers get smarter at discerning the origins of content.

Branding 106

Branding Thought Leadership Fashion Marketers 106

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. For example, say you are a retailer of fashionable shoes.

Fashion 135

Fashion Marketers Marketing Analytics 135

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Influencers are experts in their niche or industry, making them prime partners for vertical markets like higher education or healthcare.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Hubspot Marketing

FEBRUARY 27, 2019

If you are looking to target people who have a particular educational background, you can target your ads based on schools. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Spotlight ads promote a special offering and use LinkedIn profile data to personalize each ad.

CRM 145

CRM Advertisers Advertising User-Generated 145

Hubspot Marketing

DECEMBER 1, 2023

Similarly, when you add them to product guides, promotional videos, or sales playbooks, they bring in more responses and encourage readers to interact. Species in Pieces , an educational website dedicated to endangered species, creatively employs icons to inspire exploration and engagement with vital information. Image Source 7.

eCommerce 134

eCommerce Marketers Marketing Manufacturing 134

Neil Patel

JULY 17, 2021

To “survive” Google Panda, marketers ensured they wrote educational, quality content, rewrote underperforming articles, and used keywords strategically. This update in 2013 was all about bridging the gap between what keywords people used and the type of content they actually wanted to find. Google Penguin. Google Hummingbird.

SEO 143

SEO User-Generated Analytics Education 143

Neil Patel

SEPTEMBER 21, 2020

They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more. 500 2013 list of fastest-growing media companies in the United States. They ranked #291 on the Inc.

Content Marketing 140

Content Marketing Marketers Marketing Finance 140

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. Marketing Campaign: Promotion. They also leverage exclusivity by framing the promotion as a "private" sale.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Sprout Social

NOVEMBER 23, 2016

GIFs can add humor to a dry subject, help educate viewers and make your content more conversational. Just remember that regardless of who’s participating, this isn’t the time to be overly promotional. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013. — NASA (@NASA) May 25, 2016.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Marketing Insider Group

JULY 27, 2015

EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it. Educational content: Zuora’s Academy. In 2013, the company launched Counter Culture , a news and advice center dedicated to helping small businesses succeed. The types of content most requested?

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013. Target customers. Product overview. Product overview.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come. “Ask

Search Marketers 88

Search Marketers SEO Marketers Marketing 88

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Make sure your team is sharing the right information by educating them on your company’s history, products and goals. It’s a great way to streamline the important messages and content that matter to your brand.

Transform 111

Transform Entertainment Whitepaper Communications 111

AWeber

JUNE 27, 2023

Webinar landing page In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). These are no small tasks to put together.

eBook 102

eBook eCommerce Promotion User-Generated 102

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Updated yearly, it has now been downloaded more than a million times. The guides have been translated into six languages.

Entertainment 90

Entertainment Thought Leadership Marketers Marketing 90

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. We had to spend more of our budget on quality and promotion just to get a few views. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. And it was just getting worse.

Outbound Marketing 120

Outbound Marketing Inbound Marketing Content Marketing B2C 120

Duct Tape Marketing

JANUARY 3, 2013

The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. My editorial themes for 2013: January – Referral Marketing. PR Pitches – We use our themes to promote stories and pitches to the media.

eBook 78

eBook Marketing Mix PR Education 78

Search Engine Land

JANUARY 4, 2023

2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. Obamacare AdWords: Partisan Outrage Or Public Education? 2010: How To Use Social Deal Sites To Promote Sales by Greg Finn. GM Turning Its Cars Into Rolling (Local) Search Engines. by Wesley Young.

Search Marketers 96

Search Marketers User-Generated SEO Marketers 96

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Why should you follow her? On LinkedIn, he posts thought-provoking content on the same.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google. Link Building has Changed.

SEO 145

SEO User-Generated Analytics Health 145

Sprout Social

OCTOBER 1, 2018

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Looking to promote your video through paid ads on Twitter? For marketers, YouTube is a great space to promote, educate and share video content around your brand. Pinterest Promoted Video Specs.

Advertisers 111

Advertisers Advertising User-Generated Transform 111

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. Does curated content or promotional material earn the most likes? What kind of content are they posting?

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Hubspot Marketing

JULY 29, 2018

This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies. For example, Oreo tweeted this quick-witted response to the 2013 Super Bowl blackout as it was unfolding. An example of this is the Twitter API.

eBook 145

eBook User-Generated Inbound Marketing Advertisers 145

Rock Content

FEBRUARY 4, 2021

According to Kotler, the defender and promoter of concepts such as the 4 Ps of Marketing, brand positioning consists of designing the commercial offer in order to occupy a precious place in the consumers’ minds. Don’t just invest in promoting your brand. This demonstrates how this is an integral and comprehensive process.

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 program , which brings physical education and games (like potato-sack racing) to kids in Turkey, Iraq, and Pakistan. The journey from global to local.

PR 52

PR Health Communications Branding 52

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. By the way, I published that post in 2013, and it is still pulling in traffic. Promote your booth presence and offer across social media, email, and even targeted ads.

Manufacturing 75

Manufacturing Transform Marketers Marketing 75