Hubspot Marketing

APRIL 25, 2025

We encourage you to customize the template according to your individual needs and your organization's goals. Editor's Note: This post was originally published in August 2014 and has been updated and for freshness, accuracy, and comprehensiveness. Lets explore how it works, shall we?

Marketing Plan 105

Marketing Plan Email Marketing Logistics eBook 105

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. The post How Cherry Bombe uses email to make customers smile appeared first on MarTech.

Customer 117

Customer Entertainment Food Email Marketing 117

SMEI

JANUARY 25, 2023

Many companies use their campaigns to educate their customers on the importance of taking action against climate change. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 276

Education Energy Non-Profit Marketing 276

Hubspot Marketing

SEPTEMBER 9, 2024

Many large companies employ fully remote teams, such as Buffer (fully remote since 2013) and GitLab (fully remote since 2014). This trend goes beyond the content we create — the same personalization we're giving our customers is something we want to see reflected back to us from our employers.

Product 119

Product Marketing Marketers Energy 119

Businesses Grow

JULY 29, 2024

In 2014, Ethan Zuckerman, the inventor of the pop-up ad, wrote a lengthy apology for his creation in The Atlantic. I broke my own rule In many of my books and speeches, I implore marketers to stop doing what people hate — interrupting, intercepting, and spamming, for example. Here’s one thing that I know people hate: pop-up ads.

Branding 99

Branding Education Place Customer Acquisition 99

Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Select the Ask AI feature to submit custom questions or prompts.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertisers 122

Advertisers Advertising Customer 122

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Monique Rodriguez, the founder of Mielle Organics, responded to the concerns by putting out a statement ensuring customers that the company wasn’t planning to make any changes to the product.

Product 132

Product Branding Place Marketing Strategy 132

Duct Tape Marketing

AUGUST 15, 2024

We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Questions I ask Jeff Walker : [01:15] What is PLM? [01:43] And they make it easy to switch.

Product 94

Product Transform Copywriting Customer loyalty 94

Hootsuite

APRIL 11, 2022

Besides ecommerce sales growth, retail bots bridge the gap between online and offline interactions, improve customer satisfaction, and contribute to higher in-store sales. Chatbots have already replaced phones as the preferred customer service channel: 64% of customers would rather message a retail bot than make a phone call.

Retail 114

Retail Customer eCommerce Shipping 114

Hubspot Marketing

JULY 22, 2024

How to Use a Company Profile Template Company Profile Templates A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities. Your company profile would show your company's beginnings and why you continue to serve customers.

Fashion 106

Fashion Energy Price Product 106

Search Engine Land

MARCH 17, 2023

EU Antitrust Chief Says Google Settlement Essentially Done 2014: Amid criticism from politicians and Google’s critics, EU antitrust chief Joaquín Almunia essentially said that Google’s antitrust settlement proposal was a done deal. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Calvyn Lee Blog

NOVEMBER 22, 2023

But despite reaching 400 million active users by 2014, WhatsApp was still losing over $200 million per year. Hence, Facebook acquired WhatsApp in 2014 to provide the financial support needed to continue gaining users. Early investments from founders’ friends and Sequoia Capital kept WhatsApp running for the first few years.

User-Generated 130

User-Generated Shipping Communications Customer 130

Hubspot Marketing

JULY 31, 2018

In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. While fitting rooms might not be the end of the world (first-world problems?)

Shoppers 145

Shoppers Marketing Marketers Food 145

The CMO Survey

FEBRUARY 26, 2020

Spending on the customer experience has increased 71% over the last three years from 8.9% Outside agencies perform nearly a quarter of all social media activities—the highest level reported since the question was first asked in 2014. persons in February 2014 to 3.1 How do marketers think customer needs are shifting?

CMO 130

CMO Retail Price Communications 130

Hubspot Marketing

FEBRUARY 28, 2023

Instagram followed suit and began verifying accounts in 2014. Earlier this month Meta announced a similar subscription called Meta Verified , offering users on Facebook and Instagram a blue check mark, increased visibility in the feed, and increased customer service support starting at $11.99 Power to the people! Blue for $8/month.

User-Generated 145

User-Generated Social Media Marketing Price Influencer Marketing 145

Adobe Experience Cloud Blog

JUNE 8, 2018

But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. I’d say the concept is a perfect fit for marketing today when it is all about the customer. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull.

Branding 134

Branding Non-Profit Education Entertainment 134

Search Engine Land

JANUARY 6, 2023

Google Link Removal Requests Climb To 345 Million In 2014. 2014: Google’s John Mueller said, “data in the search queries feature will no longer be rounded / bucketed,” and you will start to notice these changes in Webmaster Tools in the next few days. 2014: 14 Link Resolutions for 2014 by Julie Joyce.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Exposure Ninja

APRIL 25, 2025

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. ” But this year, it’s not just founders your team can play a role in building credibility and connection with your customers.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now operate as the Terminus Customer Data Platform.

CRM 106

CRM Customer Marketing Marketers 106

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. Focus on creating genuinely unique content that provides unique value to your visitors and customers. Google Penguin. ?? Google Pigeon. ??

SEO 145

SEO Health eCommerce Management 145

Martech

MARCH 23, 2023

Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Customers can also use the touchscreen to zoom in on the featured products. This technology bridges the online-offline gap for those customers. We can link to anything a customer would like,” said Seeley.

Retail 117

Retail Shoppers B2C Manufacturing 117

Hubspot Marketing

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. For detailed instructions on customizing your URL, click here. For detailed instructions on customizing your URL, click here. Let's get our hands dirty.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Martech

NOVEMBER 10, 2022

YoY drop in electronics prices is the largest seen for the category since Adobe started tracking online prices in 2014. Dig deeper: 5 tips for building customer trust during the supply chain crisis. This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9% Why we care.

Price 117

Price Food Retail eCommerce 117

Hubspot Marketing

JUNE 10, 2022

They want to build a relationship with the customer. Thus, they tickle the ears of the customer because they want them to like them enough to make a purchase. Your new customer won’t be happy for long. But if your new customer has caught you in a lie? Your customers will realize it. To make more money.

Product 144

Product Customer Management Branding 144

Hubspot Marketing

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Neil Patel

JANUARY 27, 2021

In 2014, social media was becoming the place to post your content. According to Curata, the three most effective types of videos are customer testimonials, tutorials, and demonstrations. Notice that they all benefit the customer in some way. The average blog post was 808 words in 2014, but was 1142 words in 2017.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Set Up

FEBRUARY 22, 2022

As of January 2, 2014, I was unemployed. On February 4, 2014, AgencySparks (now Set up ), a company built to connect marketers, was born. Joe and Michelle Koufman in Peru in 2014. This post was written by Joe Koufman , the Founder & CEO of Set up. At a Set up #MarketingMixer.

CMO 98

CMO Digital Marketing Branding Search Marketers 98

Buffer Marketing

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 98

Price Finance User-Generated Health 98

Search Engine Land

FEBRUARY 20, 2023

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Google Says (Some) Missing Features Will Be Added To New Google Maps 2014: Many users noticed that some of their favorite features from Classic Maps were missing.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Martech

MAY 24, 2024

Dig deeper: Salesforce piles on the Einstein Copilots Salesforce’s evolving architecture It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) The value we add is that we will look at all your data and help you form these operational customer profiles.”

Shoppers 115

Shoppers CMO Customer Product 115

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He founded CloudToShare in 2014 and hasn’t looked back. Martech is marketing and CRM is arguably the original martech. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies?

CRM 115

CRM Inbound Marketing CMO Management 115

Duct Tape Marketing

JUNE 22, 2020

In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li. Their business customers say it’s like adding another staff member. Their business customers say it’s like adding another staff member.

Management 100

Management Customer Marketing Marketers 100

Search Engine Land

JANUARY 14, 2023

2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?” 2014 : The end of an era – this was Fishkin’s final day as CEO of Moz.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Hootsuite

APRIL 14, 2021

It can help you connect with your customers and support them with immediate, personalized customer service. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. Elevate your customer service.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145