Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

JUNE 8, 2018

Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See THREE: What Drink? It is attributed, originally, to the company’s Austrian founder Dietrich Mateschitz.

Branding 134

Branding Non-Profit Education Entertainment 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

Thought Leadership 100

Thought Leadership CRM Marketers Marketing 100

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness. Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year?

Management 140

Management Marketers Marketing Energy 140

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). They’ll consume a lot of interesting content; however, they’ll waste time and energy to avoid sharing their personal information. Help Self-Educating Customers. They will frame their problem and work toward solving it. Their assessment and action may be right, but then again, it may be wrong.

Whitepaper 105

Whitepaper Customer Thought Leadership Energy 105

Marketing Insider Group

MAY 25, 2020

Obviously, the energy business is still extremely lucrative, and Hess has been around since 1919. This comes after the company lost billions from 2014 to 2018, leading to mass selloffs and further diversification. The oil and natural gas company’s revenue fell by 58 percent.

Logistics 124

Logistics Energy Branding Customer 124

Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83% renewal rate.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Adobe Experience Cloud Blog

MAY 10, 2018

Point being: There are a number of energy drinks, personal care lines, department stores, and airlines available, but each of the above brands discovered ways to become more relevant in customers’ lives—and they did so in different ways. Coca-Cola’s “ Share a Coke ” campaign from 2014 executed mass personalization perfectly.

Branding 134

Branding Transform Thought Leadership Energy 134

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 In fact, the venerable New York Times made a splashy launch for its native advertising division in early 2014 and recently it revealed that 20% of digital advertising revenue is attributed to this format. Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Hubspot Marketing

MAY 15, 2017

Focus your energy here, and then repurpose that content for other channels. Eventually, that platform became open to all LinkedIn members in 2014, positioning it as an outlet for people to share original content with an audience much larger than they may have received on their own domains.

Copywriting 145

Copywriting Energy Food Promotion 145

Neil Patel

JUNE 11, 2021

Launched in 2014, BrickSeek started as a website to help Lego enthusiasts find hard-to-find pieces—on and offline. Saves Time (and Energy). What is BrickSeek, and how can it help you get the best deals on some of the most popular products? What Is BrickSeek? There are two main reasons why you should use BrickSeek: 1.

Retail 143

Retail Price Shoppers Manufacturing 143

Hubspot Marketing

OCTOBER 25, 2022

Networking can be a challenge for disabled entrepreneurs for various reasons, ranging from needing to expend a great deal of time and effort performing in social scenarios when one’s energy is already compromised to facing unpredictable building access issues at venues. Once you’ve met those people – just stop.

Health 108

Health Energy Thought Leadership Communications 108

Sprout Social

DECEMBER 14, 2016

Knowing where to focus your energy is vital to success. — Sarah (@SadieCass) June 10, 2014. There’s more than one social network and it’s likely that your target demographic is spread out across several of them. It’s also very possible that they’ll be more active on some networks over others. Bought a @GamStop PowerUp card.

Retail 111

Retail Shoppers Energy Market Research 111

Adobe Experience Cloud Blog

JULY 5, 2016

There becomes a point when more is not more and the level of profits or benefits gained becomes less than the amount of money or energy invested. In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. .

Thought Leadership 91

Thought Leadership Inbound Marketing Law Energy 91

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 131

Shipping User-Generated PR Energy 131

Hubspot Marketing

MAY 29, 2024

Tesla Image Source Famous for exciting products like electric vehicles, solar panels, and so on, Tesla is on a mission to accelerate the world’s transition to sustainable energy. Editor's note: This post was originally published in February 2014 and has been updated for comprehensiveness.

Non-Profit 106

Non-Profit Fashion Energy Communications 106

Neil Patel

APRIL 9, 2019

And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms. Just look at how SERP listing pages looked in 2014. But, do you know what the second most common email request I get is? And over time it’s just going to get worse.

SEO 111

SEO User-Generated Energy Branding 111

Hubspot Marketing

NOVEMBER 17, 2022

Tesla : To accelerate the world's transition to sustainable energy. It may be a car company, but Tesla's primary interest isn't just automobiles — it's promoting sustainable energy. And, sustainable energy still has a "long road" ahead of it (pun intended) — hence the world's "transition" into this market. Image Source.

Non-Profit 145

Non-Profit Health Food Energy 145

Buffer Marketing

MARCH 1, 2024

Take time to recharge “Remember to keep an eye on your energy levels and emotional well-being. Many of them also flagged stepping away from socializing every now and then, especially if you’re an introvert. 

Logistics 21

Logistics Energy Food Communications 21

Hubspot Marketing

JUNE 26, 2018

Unfortunately, a terrible commute can interfere with your employee’s levels of energy and productivity, so it’s important to consider alternative options. You give employees a sense of autonomy. It might be harder to get flexible hours if you’re a woman.

Energy 145

Energy Product Management Advertisers 145

Orbit Media Studios

APRIL 6, 2022

That article from 2014 about online networking ranks for “how to start a conversation with a girl.” Instead, remind yourself that every time you say NO to poor performing content that you might be emotionally invested in, you are saying YES to adding time and energy to good content that has the potential to be great.

Promotion 144

Promotion Food Analytics Content Marketing 144

Search Engine Land

MARCH 7, 2023

An energy supplier increased website traffic by 71% and received 86% more leads in Google Ads when pairing SEO and PPC together. Sullivan reiterated this point in 2014: Doing SEO, SEM or social media marketing isn't "growth hacking." Just let the data show you. The reality is SEM, PPC, and SEO today are just marketing.

SEO 92

SEO PR Marketers Marketing 92

Hubspot Marketing

JULY 10, 2018

However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. Actually, it was the best B2B digital marketing channel in 2014, according to a Chief Marketer study. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

APRIL 18, 2017

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

Thought Leadership 91

Thought Leadership CRM Marketers Marketing 91

Content Marketing Institute

JANUARY 9, 2019

The team focused a lot of time and energy on it, and they should, but email was the No. In 2014, Darden Restaurants, the parent company of Olive Garden, replaced its board. Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It)

Content Marketing 105

Content Marketing Transform Marketers Marketing 105

Buffer Marketing

FEBRUARY 28, 2022

Because I started in 2014, I’ve been especially privileged to watch us grow from 25 to now 85. So from what I’ve seen people who are proactive, well-informed, and diligent with your time and energy are successful here. Additionally, I find a lot of joy and fulfillment in how Buffer is constantly evolving as a company.

Energy 101

Energy Communications Management Customer 101

Duct Tape Marketing

FEBRUARY 16, 2022

Marc Mawhinney (01:54): Yeah, so I officially started March, 2014, so we're around eight years now. What eventually led me into start my coaching business in 2014, John Jantsch (02:41): You made a use the word, no, uh, noisy. You've put lots of time and energy into building a bit of a reputation. Marc Mawhinney (03:01): Noise?

Real Estate 99

Real Estate Advertisers Advertising Price 99

Hubspot Marketing

AUGUST 16, 2017

scribbled above celebrities, animals, and children with milk mustaches, which ran from 2003 until 2014 -- making this campaign one of the longest-lasting ever. The campaign was meant to bring some life to a "boring" product, ad executives told TIME Magazine. The simple words "Got Milk?"

Branding 145

Branding Food Automobile Advertisers 145

Duct Tape Marketing

JUNE 26, 2014

It’s simply a way of automating mundane tasks, so you can be more effective and reserve those spurts of energy for creative projects. The irony of marketing automation is that it’s viewed as complex and time consuming – yet the goal is to simplify tasks and save you time reaching your most profitable customers.

Marketing Automation Platform 67

Marketing Automation Platform Marketers Marketing Energy 67

Digital Marketer

MAY 23, 2023

AKA, there were too many automated things, robotic language, and SELL SELL SELL energies online, and the human touch got lost in the mix. Enter → Standout Authority , my baby since 2014. While working with companies that are larger than life, I realized one thing: The digital landscape became quite “noisy”.

Transform 77

Transform Energy User-Generated Entertainment 77

Hubspot Marketing

OCTOBER 7, 2022

Put that energy toward something productive, like meeting the people around you. Editor's Note: This post was originally published in July 2014 and has been updated for accuracy and comprehensiveness. Did you hear X speak?". I figure, if it worked with a celebrity chef I once met at an event, it'll work at INBOUND, right?

Food 98

Food Energy Place Promotion 98

Buffer Marketing

MARCH 30, 2022

So Good So You’s innovative approach to plastic View this post on Instagram A post shared by So Good So You (@sogoodsoyou) Founded in 2014 by Rita Katona and her husband, So Good So You sells probiotic shots meant to make people feel their healthiest.

Shoppers 98

Shoppers User-Generated Education Energy 98

Hubspot Marketing

NOVEMBER 3, 2023

This will save you time and energy building each template and provide a reliable, predictable report design for your audience to read. Editor's note: This post was originally published in April 2014 and has been updated for comprehensiveness. Create marketing report templates.

Marketers 119

Marketers Marketing Analytics Energy 119

Hubspot Marketing

AUGUST 21, 2023

Tesla : Accelerating the world's transition to sustainable energy. It may be a car company, but Tesla's primary interest isn't just automobiles — it's promoting sustainable energy. And, sustainable energy still has a "long road" ahead of it (pun intended) — hence the world's "transition" into this market.

Food 98

Food Non-Profit Health Education 98

Duct Tape Marketing

OCTOBER 6, 2015

I spoke at the event in 2014 and while I’ve spoken at hundreds of conferences over the years I can say with little hesitation this is the most fun I’ve had in my speaking career. Each year for last five years WDS types trek to Portland Oregon to commune at the World Domination Summit.

Non-Profit 77

Non-Profit Transform Energy Health 77