Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 118

Search Marketers PR Non-Profit SEO 118

Search Engine Land

FEBRUARY 13, 2023

Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google 2014: Search Engine Land would only write about it if there was some exceptional news value. Googling The Weather: From 20% Project To Sophisticated Query Analysis 2014: A look at the evolution of weather-related searches and how Google handled them.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. YP Wants To Compete Directly With Google And Yelp In Local 2014: New CMO planned to focus on personalization, more content depth and multi-platform experiences.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. in the past month (10.4%

Search Marketers 125

Search Marketers Manufacturing SEO Marketing 125

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed.

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. of US search query volume, while Bing powered 32.2% of organic search.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Duct Tape Marketing

JANUARY 10, 2014

2014 and the Future of Social Media, Through the Eyes of Buffer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post from Leo Widrich COO at Buffer. 2014 is going to be a huge year for social media. Pictures will continue to be hugely valuable.

Analytics 64

Analytics Management Advertising Advertisers 64

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. Started at Sprout: March 2014. So you started as Sprout’s first receptionist, then became office manager. I’m reminded of this over and over again: happy people are far more productive.

Management 109

Management Place Promotion Product 109

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Google Adds JSON-LD Support For Structured Data Markup 2016: Google started supporting JSON-LD for structured data markup for reviews and products rich snippets.

Search Marketers 86

Search Marketers Automobile Non-Profit Marketing 86

Search Engine Land

JANUARY 22, 2023

PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site 2014: There was no way to search for an HTTPS version of a “what is my referrer” site.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

FEBRUARY 19, 2023

Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing 2014: The warning said Bing may demote or delist a site that uses keyword stuffing. Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

APRIL 3, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 At issue: Charles claims that Google has breached competition law by abusing its dominant position in online advertising through Google, for example, giving preferential treatment to its own ad tech products (e.g. Google Ad Manager).

Law 103

Law Advertising Advertisers Price 103

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

MARCH 23, 2023

Winners and losers: How COVID-19 is affecting search behavior 2020: Social distancing resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Chief Martec

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3)

Price 93

Price Fashion Management Product 93

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2014: CEO Marissa Mayer introduced the new news app at CES. 2014: In How should I address a small duplicate content issue? 2014: For SMBs, The Time Is Now To Embrace Search Advertising by John Cosley.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. As the martech taxonomy continues to expand, so do the roles charged with implementing and managing our martech stacks. Train and support marketing staff on using marketing technology products.

CMO 91

CMO Analytics Marketing Marketers 91

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. Play at least 50% of a product video. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Complete a tutorial.

Whitepaper 126

Whitepaper Analytics User-Generated Key Performance Indicator 126

Search Engine Land

FEBRUARY 16, 2023

.” Over her 25-year career at Google, she “managed marketing, co-created Google Image Search, led Google’s first Video and Book search, as well as early parts of AdSense’s creation, worked on the YouTube and DoubleClick acquisitions, served as SVP of Ads, and for the last nine years, the CEO of YouTube,” Susan Wojcicki wrote.

Health 97

Health Advertising Advertisers Promotion 97

Search Engine Land

JANUARY 1, 2023

2018: Amazon was reportedly in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. 2007: Matt Cutts called for Google to have more people blogging and monitoring communities interested in their products. by Brittany Page.

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer.

Communications 99

Communications Management Product Marketing Strategy 99

Buffer Marketing

DECEMBER 1, 2023

Then, they might call on an Engineer or Product Manager, who will be able to share more about the system, maybe even how this may change as part of the roadmap for the future. What are we building on the product side?’ That will give the Advocate so much more context and a deeper answer to the question.   ” 2.

Communications 94

Communications Management Customer Product 94

Search Engine Land

OCTOBER 24, 2023

So jump on the bandwagon and speak to their product (or project) owner about what their pipeline looks like for addressing site speed. This could be something like a: Product wizard. If they have one, add your revenue or impact projections into the ticket, and include your two cents on the impact on the business. Wishlist creator.

SEO 105

SEO Manufacturing Education Management 105

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. Social media managers are often told, "work your magic!" Not sure what professional social media management looks like? Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly.

Copywriting 116

Copywriting Marketing Marketers Management 116

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 108

Shipping User-Generated PR Energy 108

Hubspot Marketing

JUNE 10, 2022

For reps or managers in the latter bucket, desperate times often call for desperate measures. They don’t know the product. They simply don’t know what a product can or can’t do, so they stretch the truth about its capabilities. By not being 100% honest, you might have sold them a defective product or service for their needs.

Product 130

Product Customer Management Branding 130

Hootsuite

APRIL 14, 2021

WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. In the next step, you can learn about setting up a product catalog for your ecommerce or automated messaging. You can manage addresses, hours and websites in the Business Profile category in settings. It’s reliable.

Communications 140

Communications Entertainment eCommerce Management 140

Hubspot Marketing

DECEMBER 26, 2023

In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation. Our combined tip for Facebook and Instagram is to explore and leverage the Meta Ads Manager that works across both of these platforms as well as FB Messenger to save time via integration and data sharing.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”.

CRM 105

CRM Management Customer Product 105

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Goal : Understand how customers use your products.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Hootsuite

FEBRUARY 12, 2015

According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. If you’re using a social media management dashboard like Hootsuite, you can set up search streams to help you monitor your competitors’ social accounts in one place. Sign up today.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. Now that it’s available to all brands, it’s significantly easier for eCommerce brands to sell products on the platform. . With all signs pointing to greater eCommerce sales, it’s a no-brainer to start selling online.

eCommerce 97

eCommerce Branding User-Generated Food 97

Hubspot Marketing

OCTOBER 6, 2023

17 Of the Best Tools For Any Entrepreneur Looking to Scale Their Business , Morgan DeBaun CEO of Blavity Inc and founder of AfroTech Morgan DeBaun gives her best tips for working smarter and shares some of her favorite productivity tools. 1 contributor to lost productivity. Read the rest here. Read the rest here. Read the rest here.

User-Generated 106

User-Generated eCommerce Promotion Product 106

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. In 2014 it was 76%.) Heat Test Report ).

Gen Z 118

Gen Z Millennials Customer Acquisition Advertising 118

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic.

Affiliate Marketing 96

Affiliate Marketing Non-Profit Finance Promotion 96