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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce 135
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Adobe releases data on early Holiday shopping and prices

Martech

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Prices fall again. Although ecommerce prices were up 0.3% Get MarTech! In your inbox.

Price 117
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Podium Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Verified G2 Review Cons Limited customer survey features, as compared to other competitors within or below the price range.

Price 45
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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. Can Justify a Higher Price Point. Describe the products and services you offer. As a content creator , I know brand identity is everything.

Fashion 105
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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Product comparisons and brand research.

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What Is Generative AI and How Does It Work?

Backlinko

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform 111
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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Think about it.

Retail 144