Marketing Insider Group

MARCH 9, 2023

(This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

Marketing Strategy 109

Marketing Strategy Content Marketing B2C Marketing 109

Search Engine Land

SEPTEMBER 13, 2023

Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach. Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social?

B2C 126

B2C Advertisers Advertising Place 126

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2015 Google ran out animals starting with “P,” but it pushed through “Mobilegeddon,” which hurt sites with a poor mobile experience.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

As of 2015, most of Google users access the search engine via mobile phone. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. The channels that are best to engage B2C consumers may not be the best channels for B2B customers.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 1, 2015

In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. The times they are a-changin’! Reactivation.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 115

Marketing Strategy B2C Marketing Marketers 115

Marketing Insider Group

JUNE 22, 2010

Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Hubspot Marketing

AUGUST 4, 2022

If your company is B2C, strike an emotional chord. It's easy for B2C companies to create hilarious content — and you certainly should! Although this strategy is best for B2C companies, B2B brands can also get into the action. If your company is B2B, communicate to your audience in an educational, informative way.

Branding 133

Branding Inbound Marketing B2C Education 133

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. (Goodbye, reverse-chronological order). Newer is better. Now is best. But when is your audience online?

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Being stuffy or overformal can be a big turn-off to your readers, especially when you’re marketing directly to consumers in a B2C niche. According to a 2015 DemandGen survey , over 90% of customers favor visual/interactive content, a stat that’s up from last year, indicating upward movement. Utilize interactive content.

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Marketing Insider Group

JANUARY 19, 2016

The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. Join me for a webinar co-hosted with Sprout Social this Thursday at 10am PT/1pm ET. I’ll go over how to conduct a social media audit and how it helped me increase my social media traffic by 300% Click here to sign up.

eCommerce 67

eCommerce Content Marketing B2C Marketing 67

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. Hootsuite (@hootsuite) February 11, 2015. Monitor your competitors.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” It’s going to depend on whether they’re looking at B2C or B2B, whether they’re looking at broad or niche consumer interests; all those things would factor in.” “Nobody can be an expert on Twitter ads and Facebook ads and web ads.

Advertisers 115

Advertisers Advertising Law User-Generated 115

Marketing Insider Group

DECEMBER 3, 2019

In 2015 the brand announced plans to hire over 200 content marketers as part of their effort to refocus their marketing strategy around content. By using the same features as easy-to-understand, engaging, and interesting B2C content, they’ve demonstrated that B2B content can be fun, innovative, and successful. blogs.cisco.com.

Content Marketing 106

Content Marketing Marketing Marketers Education 106

Buffer Marketing

OCTOBER 24, 2023

  Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.   After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies.

Whitepaper 123

Whitepaper Affiliate Marketing Price B2C 123

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Martech

OCTOBER 11, 2021

She looked back at her Cision days, which concluded in 2015. After all, the B2B experience should surely be at least as good as the B2C experience, especially when B2B buyers, with the exception perhaps of real estate and very high luxury items, are making more expensive and more highly considered purchases.

Customer 111

Customer Real Estate Transform Succession Management 111

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards.

B2C 77

B2C User-Generated Customer Journey Education 77

Martech

APRIL 18, 2023

The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Further, the cord-cutting trend continues apace. Get MarTech! In your inbox.

Advertisers 106

Advertisers Advertising Branding B2C 106

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 109

Transform Marketing Marketers CMO 109

Martech

AUGUST 10, 2022

YoY between 2015 and 2019. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% YoY (2% month over month). That is close to its pre-pandemic level – electronic prices fell an average of 9.1% It is also the category’s third straight month of price decreases.

Price 109

Price eCommerce Food Retail 109

Hubspot Marketing

JANUARY 25, 2021

Conferences are valuable for both B2B and B2C brands. Editor's note: This post was originally published in April 2015 and has been updated for comprehensiveness. Conferences are large events typically organized and hosted by one major company and sponsored by a long list of smaller brands and businesses. Trade Shows and Expositions.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Does your content exhilarate your riders? Be willing to see your business role in new ways.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. What is the conversion rate of social media?

Inbound Marketing 144

Inbound Marketing User-Generated Whitepaper Email Marketing 144

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers. Target customers.

Analytics 98

Analytics Real Estate CRM Communications 98

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. While B2C influencers tend to be celebrities , B2B influencers should be people your potential buyers trust for advice. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Buffer Marketing

JULY 18, 2022

Like B2C customers, your agency’s clients need that personal touch. For example, in 2015, Taylor Swift criticized Apple for not paying artists whose music was streamed during a user’s free trial. And that’s a huge problem. They need to feel valued.

PR 129

PR B2C Management Traditional Marketing 129

Content Marketing Institute

OCTOBER 20, 2017

Take for example SEOPressor’s article for beginning B2C content marketers. . In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Takeaway tip: People love sharing new data and well-researched information that also looks awesome in a visual.

Transform 111

Transform SEO Content Marketing B2C 111

Content Marketing Institute

OCTOBER 8, 2017

Back in 2015, Nielsen wanted to determine why people purchased specific products. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Being different with your content isn’t always the best model, advises @JDScherer. Click To Tweet. Why this content model works. Brand name recognition. Stamps.com.

B2C 111

B2C User-Generated Health Retail 111

Martech

MAY 1, 2024

Under the new name, Conversica, the company expanded to other industries in 2015.) It began selling automated digital assistants in 2010, still with a focus on the automotive industry.

Customer Journey 114

Customer Journey Marketing Automation Platform CRM User-Generated 114

Rock Content

FEBRUARY 16, 2016

Fully 76 percent of B2B content marketers and 77 percent of B2C content marketers say they will create more content this year than in 2015, according to the latest benchmark reports by the Content Marketing Institute and MarketingProfs. Third, your competition is heating up. This creates a supply and demand problem.

Finance 75

Finance Shipping B2C Retail 75

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

Duct Tape Marketing

APRIL 23, 2015

Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase.

B2C 63

B2C Content Marketing Education Communications 63

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest.

SEO 53

SEO eBook Finance B2C 53